One day as I was going through some old brochures, I started recording some of the slogans.  Here’s just a few of them:

Jeep:  The world’s most useful vehicle
The sun never sets on a jeep
Ten Billion Miles of Proof
Willys puts the F in Farm Power
Keep America on the Move
Do it quicker; do it better with 4wd
A revolutionary vehicle for a thousand jobs
There’s a Jeep vehicle for your toughest job
Willys Builds the Universal Jeep
The Worlds Hardest Workers
The Worlds’ most willing workers
Sign of the times, Willys Jeep Vehicles
You’ll be ‘busy as a bee’ in your new vehicle from Jeep
Two things Willys is known for, Beauty & Stamina (which referred to the Aero and the Jeep)