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Lettering and a Logo

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Yesterday, I spent some time deciding how Lost Biscuit’s name should appear and where I might put an ewillys logo.

Building the Logo

The simpler of the two items to create was the eWillys logo ‘sticker’.  I took an EPS version of the eWillys logo, increased the size in photoshop and then applied it to the jeep.  You can see in the first image below, which is entirely a photoshop mockup, that it works pretty well.

However, when I increased the logo further, printed it out, and placed a paper version on the jeep, the logo appears washed out.  I think I need to embolden the eWillys name to give it a darker appearance when printed.  The actual sticker will be stuck to a thin plate (probably an aluminum plate made from a street sign which i can pick up cheaply at my local metal recycler).  That makes attaching the logo, and getting it positioned correctly, easier.

Finally, after staring at it over the last few minutes, I have decided to put some more white space above the logo itself — it feels too crowded at the top.  So, I’m going to center the logo a little more within the ellipse.

Creating Lost Biscuit’s name

Creating the Lost Biscuit name was more of a challenge, mostly because I needed to settle on a font.  I knew I did not want a pure san-serif font (think arial, helvetica fonts), because I felt that would be too angular and void of personality.  I didn’t want too much of a serif font (think Times or Garamond), as that would be too formal.

No, I needed something slightly modern and slightly whimsical, which is how I settled on an italicized Tekton Pro. After experimenting, I also decided to go with all capital letters (and increasing the size of the letters L and B) as it I thought it worked better visually.

In image 1, the photoshopped image, the size looks just about right.  I tried it in black, but decided white worked the best.  In the second image, I printed and cut out the letters, leaving small strips of paper to keep the letters connected.  Unfortunately, after all the work of cutting out the letters, I decided that 4″ tall letters were too tall.  So, I dropped the letters to 3 1/2″, which I think will work well (to be tested very soon). Once I finalize the design, I’ll head to a local graphics shop and have them made.

 

11 Comments on “Lettering and a Logo

  1. Mitch

    Looks good Dave- Funny…We were just discussing jeep names last night at the WWJC meeting… Seems the original “gypsy B” is likely coming up for sale and we got to reminiscing about jeep names with some of the older members when the new members looked at us funny….Otis, Piddle Power, Willis,etc…. lol….My how times have changed…. My jeep even gained a new moniker last night though I’m not sure how I feel about it….Seems some of the newer members has never seen it so they thought “phantom” was somehow fitting…lol…

  2. deilers

    I don’t know if I mentioned this or not, but dad named his Jeep ‘Sylvester’. I never figured out why until I discovered that the first name of the character Clint Eastwood played in Paint your Wagon, who was called ‘Partner’ throughout the movie, was Sylvester. Dad was always a Clint fan.

    I’ll have to rack my brain a bit to remember some other club member’s jeeps names. I’ll ask dad, sometimes he still remembers stuff like that.

    – D

  3. deilers

    I just remembered that the Olson’s jeep was Sweet Pea (light green/yellow flattie). And I think Ellis’ black flattie was Tar Baby? … I talked with mom who said she thought the old club directories (maybe it was a region directory?) had the jeep names in them. Mom swears they still have one, but it might take a decade or more to dig through all their storage areas to find it.

    Phantom makes your jeep sound like a comic book superhero!

    – D

  4. Mitch

    I didn’t know about Sylvester…You are correct on Tar baby and Sweet pea…. Ellis and Nancy dropped out before I can remember, and Daryl and Linda not far after I think. But I’ve seen them more recently at Christmas parties….. Come to think of it…..My sister and I are the only 2nd generation members that have stuck with the club really…. Interesting….

    I’ll have to see if I can locate the old scrap book.. I’m pretty sure I know who has it…..My sister has a newer one…

    It been ages since I’ve seen a roster with jeep names in it……If ever………

  5. deilers

    If you do find the old scrap book, I’d love to get copies or scans of the pics of dad’s wrecked jeep! Or, I can drive up there and make the scans myself.

    Thanks!

    – Dave

  6. Mitch

    I was right and I can get it…. Possibly in the next few days….Might have to get together with ya next time you’re up this way for scans or copies. I don’t have the equipment or know-how to get it done at this point.

  7. Mitch

    Update…I should have the scrapbook tonight and will be sitting down with the WWJC webmaster when I find the time and can get the pics scanned in for wanderingwillys.com. standby…

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