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Kaiser Willys Partners with Cereal Companies for Contest Prizes

• CATEGORIES: Advertising & Brochures, DJ-3A, Features • TAGS: .

1) Colin shared this video clip. In the 1950s Post Cereal partnered with Kaiser Willys to giveaway a CJ-3B as demonstrated by this video.  All customer had to do was write down on a piece of paper their favorite Kellogg’s cereals.

http://www.youtube.com/watch?NR=1&feature=fvwp&v=SkDM7HHprXY

kelloggs-cj3b-contest-video-clip

2) (from an earlier post) In this 1960’s Kelloggs All Bran Contest, Kellogg’s partnered with Kaiser Willys to giveaway a CJ-5 or DJ-3A Surrey, plus an Aruba vacation.  1,500 model Surreys (Tonkas maybe?) were  given away, too. The box below was sold on eBay in August of 2012.

 

3 Comments on “Kaiser Willys Partners with Cereal Companies for Contest Prizes

  1. Blaine

    Simple Dave. A Jeep person! Maybe someone intended to fill out the form for the contest and never got around to it because in got buried under the stack of (car) magazines. Did you notice the label on the box “THE NATURAL LAXATIVE CEREAL’? What a selling point for breakfast.

  2. mmdeilers Post author

    Perhaps they should have called the cereal “All-Lax” … lol. Ok, a jeep person just might have been nutty enough to save this. Good point! 🙂

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