UPDATE: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’ These were very common rides at one time. I plan to do a larger post about jeep rides later this month.
“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”