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Desert Dog Ads in Four Wheeler Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: Gerald spotted this ad which gives a complete look at the Formula Tire offroad offerings. He found it here:


A couple times during the last few years I’ve seen a style of Desert Dogs called PCVs. It turns out that is an initialism for Pickups, Campers, and Vans. I never would have guessed that. I learned about it after I found several vintage ads for Desert Dogs in Four Wheeler Magazines.

There is a rare cousin to the PCV. It’s the Desert Dog II. I’ve only seen the tires once. To me they look like a pre-branded version of the PCV.

The first two ads below are from page 72 and page 5 of the September 1973 issue. The last ad is from the back cover of the May 1975 issue.

1973-09-pg72-desert-dog-pcv-lores copy

Example of PCV Tires

1973-09-pg5-desert-dog-ad-lores 1975-05-fourwheeler-back-cover-desert-dogs-ad-lores

Other Ads:



7 Comments on “Desert Dog Ads in Four Wheeler Magazine

  1. mmdeilers Post author

    I’ve added an additional ad forwarded by Gerald which shows the complete line of formula off road tires.

    Paul: I can remember the first time I saw the Xtra’s at a Summer Convention in Oregon when I was 8 or 9. Maybe I’ve had Desert Dogs on the brain ever since?

  2. Lloyd Parker

    I had a set a formula desert dog tires on my 74 Jeep Renegade, Great mud tire at that time, I think the Next set of tires I had were gumbo mudders.

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