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Boyertown VS. Montpelier Delivery Trucks

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

Craig Brockhaus saw the Boyertown Economy Delivery Comparison Post (see below) and forwarded both Boyertown and Montpelier Delivery Truck designs. Cool Stuff!

MONTPELIER DELIVERY TRUCK ARTICLE:

Montpelier-body-delivery-truck-jeepnews1 Montpelier-body-delivery-truck-jeepnews2

BOYERTOWN DELIVERY TRUCK INFORMATION:Boyertown 2 Boyertown 3 Boyertown 4 Boyertown 5 Boyertown 6 Boyertown1

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Economy Delivery Van Image Comparison

David Silberman forwarded the SP-6 Delivery Panel Van spec sheet from Boyertown (below) to me a couple days ago. What’s interesting is that this one is slightly different from the actual version shown in the photo at the bottom. Note that the doors on this version don’t open from the edges like the version in the photo. The version in the photo has windows as well. There are a few other minor differences.

delivery-van-sp6-economy1 delivery-van-sp6-economy2

Here’s a similar version from a 1959 Willys Overland Brochure. There is no information about this being a “SP-6”:

1959-economy-delivery-truck1
1959-economy-delivery-truck2

Here’s one from an earlier brochure. Here’s the original post on this:

1959_4x2_truck_boyertown_body

 

8 Comments on “Boyertown VS. Montpelier Delivery Trucks

  1. Mike Finegan

    Boyertown like many independent truck body builders of that era offered a basic step van body style that was mounted on a truck chassis from many different name plates. One of the options offered was the ability to “custom tailor” the van to the needs of the buyer; narrow rear doors, for a dairy, wide opening doors for a bakery when bread racks would be rolled directly into the truck. Even window options were offered, some doors without windows so cargo couldn’t be seen. It’s the same body style, just shown with different options. This was part of marketing strategy back in the post war era; a prospective buyer would be handed a brochure and notice the slight changes in design. This triggered a subliminal message in the mind of the customer; “we are willing to fill your needs”. So anyway, all you wanted to know and more about van bodies but were afraid to ask.

  2. mmdeilers Post author

    As usual, thanks Mike! Since there was a SP-6, I wonder if there was a SP-5 or SP-7 (or others). I’ll keep a look out for that info.

    – Dave

  3. STEVE

    How many of these were built? How many existing ones today?

    Just got to love a bakery business named, “Eat More Bread”.

  4. mmdeilers Post author

    I’d be interesting to know how many were built as well. I’m not sure if they were sold & titled through Kaiser Jeep or through the body companies. Anyone know?

  5. Tracy Carver

    I have a 56 Ford S-6, no glass on rear door and side hinged. I have been searching and have seen and found around 20 of this era.

  6. mmdeilers Post author

    Tracy, do you have a pic or two of the rear, it would be great to add it to the post for reference? If so, you can email the pics to d@ewillys.com. Thanks for the input. — Dave

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