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UPDATE: **SOLD** Was on eBay.
This spec sheet is a rare one. It’s not clear to me how the seller arrived at the 1953 date.
“1953 Willys Overland 2×4-73 Ambulance Specification Sheet.”
I believe 1954 was the first year the 473 and 673 models used the solid front axle rather than the Planadyne suspension that was used from 1946 through 1953. This would have occurred after the takeover by Kaiser in early 1953. Changes were not made right away, but phased in during 1954 and 1955, like the large back window on the pickups, the 226 Super Hurricane engine replacing the F-161,
Colin, that would make sense also from the standpoint that after the takeover the new entity made a big advertising/brochure push. I’d like to tackle the history of the jeep from the perspective of how the advertising changed over the years. 1)WWII: It began as a jeep of war, 2) Post-War: 4-1 vehicle (truck, tractor, mobile power, runabout), 3) Post buyout: go-anywhere, do anything, 4) 1960s: switch to off road adventure and/or sophisticated fun ..
Willys didn’t spend a lot of money on advertising from year to year. Often the same Jeeps were used in marketing over the years, since the basic body style didn’t change and the engines were pretty standard. A lot of the advertising were artists conceptions, and I believe Willys had a whole bunch of illustrators from some of the photos I have seen on the Lucas County Library site.
That the company didn’t spend a lot on advertising doesn’t surprise me, but following Kaiser’s participation there was a complete revamp of brochures, standardizing the advertising. I have several Willys News articles about it that I haven’t published. It was the biggest and most overarching advertising push that I have found during those first few decades. I