UPDATE: **SOLD** Was $295 or Make Offer.

With 40 chapters, this has a bunch of information.

View all the information on eBay

“Willys Motors Inc., and Willys-Overland Export Corporation, Toledo, Ohio, Product Merchandising Manual, dated 1955

There are 40 chapters, almost ALL chapters are complete, chapters use roman numerals, overall size of manual is 11 x 11 1/2 x 3 inches.

Item will be boxed for shipment, media mail!

I will detail the chapters below, if you have further questions, please ask. I know this a lengthy listing, I want you to know what you’re getting!

There are many illustrations and information on the whole family of Willy’s “JEEP” products and accessories

This includes the original exterior binder, it does have some rust on the metal rings, etc., binder plastic cover has WILLYS logo, W, “Product Merchandising Manual” and Willys Motors and Willy-Overland, binding side has SAME lettering and logo only smaller

Binder plastic cover does have a bubble in the upper edge front of binder, divider tabs have some wrinkle on divider paper

the front and back first cover pages do have some rust or a few water spots, overall, there is little damage beyond that

I will list the names of the divider chapters..please note some dividers are named but there are NO papers in them, that info will be in this list-this item is as found in old dealership, I have not split any of it out!

I. Introduction-The Reason for the Sales Manual, 4 pages, no pictures

II. Index-2 pages

III. 4-Wheel Drive-What is 4 Wheel Drive?, The 4-Wheel Drive Story, several photos over 6 pages, includes “Curves, Rough Terrain, Down Grades, Slippery Surfaces”

IV. Engines, 21 pages, The Willys Hurricane Engine, The Super-Hurricane Engine, Engine Specifications, engine cutaway illustrations, parts illustrations, photos

V. CJ-5 Universal Jeep, 9 pages, New Features, New Optional Equipment Features, Principal Sales Features, Specification Tables, Equipment lists, diagram of vehicle

VI. CJ-3B Universal Jeep, 25 pages, What the Universal Jeep Can Do, Specification Tables, Principal Sales Features, Competitive Comparisons, “Transportation plus power for Farm Equipment”, “Transporation Plus Power Source on Wheels and other functions,

pushing ability, load carrying, pulling ability, cross-country performance, LOADS of Photos!

VII. Jeep Station Wagon, 17 pages, Uses of the 4-WD Jeep Station Wagon, Specifications and diagrams, photos of the vehicle and it in use

VIII. Jeep Sedan Delivery, 12 pages, Uses of the Jeep Sedan Delivery, Selling Features, Specification tables and diagrams, photos of Jeep Delivery truck

IX. Jeep Truck, What the Jeep Truck Can Do, Specifications, 10 pages two are diagrams, several photos

X. Cargo Personnel Carrier, Uses, specifications, design features, 9 pages, some photos

XI. Willys Ambulance, 10 pages, “Go Anywhere Ability”, Specifications, Four Stretcher Capability, Equipment, Mobile First Aid Station, 3 Photos

XII. Utility Ambulance, 11 pages, Specifications, “Here is the first step in extending medical coverage to areas lacking adequate road systems”, photos and illustrations

XIII. Jeep Fire Engine, 11 pages, one is “Pumper Test Results”, Principal Sales Features-“It Gets To the Fire-First”, Market and Specifications, Photos, including in action

XIV. Willys Fire Truck, 10 pages, Specifications, Background, Equipment, photos

XV. Jeep Crash Wagon, NO INDEX page, “The Jeep Crash Wagon is the versatile four wheel drive vehicle equipped for fighting all types of fires in difficult, hard to reach locations where a ready water supply is not always available”, Standard Equipment, 2 pages, one photo

XVI. Governors, NO INDEX page, 2 pages, photo, “There are three main types of gernors used on Universal Jeeps and Jeep trucks, the vairable speed, constant velocity and velocity governors”

XVII. Hydraulic Lift, NO INDEX page, 6 pages, Monroe Hydraulic Life, illustrations, parts, installation, more

XVIII. Hydraulic Life Equipment, NO INDEX PAGE, 2 pages, Equipment including Single Bottom Moldboard Plow, Farm Mower, Cultivator, Bush & Bog Harrow, Disc Harrow, Disc Plow, more. Illustrations and photos

XIX. Power Take-Off, 4 pages, photos and illustrations

XX. Welders, 5 pages, NO INDEX page, Uses of the Jeep Welder, Specifications, photos

XXI. Compressors, 7 pages, NO INDEX page, Uses of Mobile Air Compressors, Schramm 60 CFM Compressor, 105 CFM Compressor, illustrations, specifications

XXII. Wreckers, divider ONLY, no pages

XXIII. Loaders, 8 Pages, NO INDEX, Lift-O-Matic, Dump-O-Matic, Gran Hydraulic Loader, photos of all

XXIV. Winches, 4 pages, NO INDEX, “One of the most useful and frequently purchased pieces of auxiliary equipment available for installation on Willys Utility vehicles”, Features, info on Koenig Winches

XXV. Jeep-A-Trench, No Index Page, 3 pages, photos, Optional Equipment, Models, Specifications, photo

XXVI. Back Hoe, 2 pages, Standard Equipment, photo

XXVII. Mobil Drills, 3 pages, Jeep-A-Drill, photo, models and specifications

XXVIII. Sprayers, divider ONLY, no pages

XXIX. P.T.O. Equipment, divider ONLY, no pages

XXX. Snow Plows, 3 pages, Features, specifications, photos

XXXI. Misc. Equipment, 3 pages, “Unit is a custom built vehicle designed to carry all the equipment needed to set up a complete motion picture, slide or still projection, musical or oratorical program”, Audio-Visual equipment, photos

XXXII. Bodies & Enclosures, 2 pages, Steel Cars-Super and Standard, specifications, photos

XXXIII. Accessories, Price List, blue pages, Price List Combined Accessories, Special Equipment, Major Assemblies, this is its own booklet, it has water damage on all pages lower right corner!, plus..3 pages, Warn Hubs, Locking Hubs

XXXIV. Market Analysis, 10 pages, no photos, consumer information

XXXV. Sales Aids, flyers, films, advertising, photos, 3 pages

XXXVI. Demonstrations, page damage to inside edge at binding on table of contents, 55 pages, Getting Ready and “How To”, demonstrating all vehicles and accessories, no photos

XXXVII. Applications, Table of Contents, 21 pages, uses for all Willys and Jeep vehicles, no photos

XXXVIII. Prospecting, 5 pages, Table of Contents, Finding prospective customers

XXXIX. Closing the Sale, 9 pages, Presenting the Vehicle, Closing, Delivering, Testimonials, User Information sheets, no photos

XL. Glossary..6 pages, no photos, water damage to lower right corners”