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Jeep-Herders: The Movie

• CATEGORIES: Features

UPDATE II: See some still shots from the filming that show a couple Ford GPs.

UPDATE: This post once contained information on the El Dorado Jeepherders jeep club and their association with the placer miner and his pan ornament. I have moved the that information to this link.



In 1945, Planet Pictures, a new venture founded by two stuntmen, produced it’s first movie: Jeep-Herders, a full-length movie shot in color on 16mm film. Planet PIctures’ goal was to produce movies that could bypass theaters for play in schools and churches, as 16mm projectors were very common at the time and much cheaper than the 35mm projectors. In addition, there was growing interest in 16mm for large audiences, as an industrial film on 16mm was shown to a crowd of 6000 in 1945. (click on this link and scroll down a page).

The plot of the movie was pretty pedestrian, “A wildcat oil outfit is seeking to take over the ranch belonging to Pop Martin and his son Bob and daughter Helen. Bob sends his ex-army pals a “stay-way” message, which brings them on the double. The WW II vets use their jeeps, first for a cattle roundup, and then to round up the gang of crooks, including the crooked family-lawyer Thatcher, brains of the gang.”



At least one reviewer, Don Lee, found the movie tolerable, but not movie theatre quality. He wrote, “Jeep Herders deserves mention only because it is the first full-length film to be produced on 16mm. Corny plot and players okay for roadshow circuits, but definitely is not video fare [ed. meaning theatre worthy]. Fact film was in color didn’t prove too much of a handicap, altho image was on contrasty side. Sixteen mm. sound isn’t too hot, and in this case below par.”


jeep-herders-movie-poster3 jeep-herders-movie-poster5

After distributing Jeep-Herders, Plant Pictures produced only one more movie before going out of business. I have yet to find an online copy of the movie.

It seems highly likely that this move ended up being the inspiration for the El Dorado Jeepherders jeep club, which in turn inspired the Albuquerque Jeepherders. More information on that here.


7 Comments on “Jeep-Herders: The Movie

  1. Joe in Mesa

    Dave, the site has a “Check-out with PayPal” option. Are you saying that doesn’t work?

  2. David Eilers Post author


    When I tried it yesterday, I ran into a problem with PayPal. However, coincidently, another reader found the same site yesterday and had no trouble using PayPal. Maybe it was operator error on my part? I will try again when I get some time.

    – Dave

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