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1953 “I’ll take the Jeep” Ad For a CJ-3B

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’ll take the jeep, too! This early CJ-3B ad is in the May 7, 1953, issue of the Heppner Gazette Times one I hadn’t seen.

1953-05-07-heppner-gazette-times-cj3b-ad

 

7 Comments on “1953 “I’ll take the Jeep” Ad For a CJ-3B

  1. Derek Redmond

    This is one of those weird early CJ-3B illustrations that were probably modified from CJ-3A artwork that was already done. They raised the hood, but not as much as on the actual CJ-3B. Check the bottom edge of the headlights, which should be well above the top of the fenders.

    Actually, I’ve always wondered if Willys intentionally used these inaccurate illustrations in many early 3B ads because they didn’t want to scare off people who liked the earlier low-hood look.

    See the whole series of 1953 newspaper ads at http://cj3b.info/Literature/NewspaperAds.html — they can be printed to make a CJ-3B Coloring Book for your kids.

  2. Bob in nc

    I don’t know-how many cj2a, cj2b and cj3a’s total were made and not sure how many high hood cj3b’s were made. You probably would like best the first jeep you had. I like to see non high hoods in the movies but in real life I like the high hood much better than the others. It’s a bigger jeep and as the ad points out, 20% more power. It’s looks better. Not sure where mule face ever came up but I never heard that term used except here on ewillys and the cj3b page. And I never heard anyone in Brazil call one mule face. Would like to ask Hugo about that.

  3. David Eilers Post author

    I’ll see Hugo next month at the Willys reunion. I’ll try to remember to ask him.

    Rough production numbers:

    CJ-2As 224,000
    CJ-2B … none produced (though I have a great post for tomorrow about a “CJ-2B Attack Engine” that has been “restored”.)
    CJ-3As 132,000
    CJ-3Bs 196,000
    M-38s: 45,000

  4. Derek Redmond

    By the way Dave, the “Restoring a CJ-2B Attack Engine” article is largely an uncredited reprint of my piece at http://cj3b.info/Fire/NewSalem.html

    (I did apply the term “attack engine” to the Jeep and I did the research to uncover the possible connection to the Albany race riot, but I didn’t call it a CJ-2B…)

    Derek

  5. David Eilers Post author

    Derek,

    Good to know, thanks! That link didn’t come up when I did my searches. Your pics are much more helpful, too. I’ll point folks that direction.

    – Dave

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