UPDATE: I mistakenly listed this as a 1954 ad. It am told it was actually a 1956 ad.
Andy spotted and bought this 1956 CJ-5 ad on eBay. The jeep has an odd look about it. I think it’s the 1) skinny fenders, 2) thinner than normal hood and 3) odd grille. It makes it feel a little bit like some kind of CJ-4 (though the actual CJ-4 has flattish fenders). The headlights on the grille in the ad look more like 7″ headlights on an MB grille.
For comparison, a 1955 CJ-5:
Very un- usual,I wonder what the story is behind it, how and why it was chosen for a advertisement.
Good eye Dave. You might could open a museum yet.
It’s a retouched photo of a 3b, Willys did the same thing many times when they switched over from MB to CJ2 and again when they switched over from CJ 2a to CJ 3a sales .
Terry is exactly correct. Very common practice for the factory to alter photographs.
Nice cj5. Will have to start looking at them some.
I wonder if Bob Westerman has seen this.. he built X-?? in similar config