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Aug. 18, 1944 Newspaper Ad for the Willys Jeep

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Here’s a curiously early newspaper ad for the Willys Jeep in the August 18, 1944, page 3, of the Healdsburg Tribute and Enterprise out of California. It’s a small, one-column, straight to the point ad without any credit as to what company placed the ad. This may be the earliest ad for the jeep I’ve seen in a newspaper. This would have been placed during Willys-Overland’s fight with the FTC over W-O’s use of the term “Jeep” in its marketing.

1944-08-18-healdsburg-trib-willys-jeep-ad

The ad was again published the following month in Monterey, Virginia, on September 29, 1944, in the Highland Recorder: https://virginiachronicle.com/cgi-bin/virginia?a=d&d=HR19440929.2.28.1&e=——-en-20–1–txt-txIN-willys+jeep——-

1944-09-29-highland-recorder-willys-jeep-ad

 

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