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Nearly Identical Catalogs?

• CATEGORIES: Advertising & Brochures, Features

As part of the collection of brochures/booklets I received yesterday from my eBay win, I also received three jeep parts catalogs: a 1963 Montgomery Ward, a 1964 Sears, and a 1966-1967 Bergs catalog. I was surprised to discover that the Sears and Berg catalogs are nearly identical. Maury confirmed that his 1968 Sears catalog is also nearly identical. So, if you are bidding/buying late 1960s jeep parts catalogs, I felt folks should be aware of this. Below are some comparison pages.

The covers are customized.

bergs-sears-comparison-front-cover

Sears is shown on the top and Bergs on the bottom. The inner cover and first page (labeled page 3) are custom:
bergs-sears-comparison-pages-02-03

Interior pages 4-5 begin the identical part of the catalogs:

bergs-sears-comparison-pages-04-05

Interior pages 18-19:bergs-sears-comparison-pages-18-19

Interior pages 40-41:

bergs-sears-comparison-pages-40-41

Interior pages 64-65:bergs-sears-comparison-pages-64-65

Interior pages 66-67:bergs-sears-comparison-pages-66-67

The rear covers are customized. though the indexes are identical.bergs-sears-comparison-rear-covers

 

 

 

 

 

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