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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

1951-case-histories-of-advertising-pg57

 

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