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Mid-1950s Product Merchandise Manual on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.

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“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.

A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40.

Introduction, Index, 4-Wheel Drive, Engines;
CJ-5 Universal Jeep, CJ-3B Universal Jeep, Jeep Station Wagon, Jeep Sedan Delivery;
Jeep Truck, Jeep Cargo Personnel Carrier, Willys Ambulance, Utility Ambulance;
Jeep Fire Engine, Willys Fire Truck, Jeep Crash Wagon;
Governors, Hydraulic Lift, Hydraulic Lift Equipment, Power Take Off;
Welders, Compressors, Wreckers, Loaders;
Winches, Jeep-A-Trench, Back Hoe, Mobile Drills;
Sprayers, P.T.O. Equipment, Snow Plows, Miscellaneous Equipment;
Bodies & Enclosures, Accessories, Market Analysis, Sales Aids;
Demonstrations, Applications, Prospecting, Closing the Sale, Glossary.

A solid group of Jeep and Willys marketing information, descriptions, illustrations, ‘How-To’. Data and illustrations are Very Good. Direct from a postwar Jeep dealer’s library – now on to you. No dogears, No mustiness, No smoke smell. Splendid for the owner rebuilding that old find. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers.

Note – the dividers for ‘Wreckers’, ‘Sprayers’ and ‘PTO Equipment’ are dividers only – the data had not yet been received by the Jeep dealer when this binder and contents was assembled.

A wonderful manual and information source for the Mechanic, collector, historian, author. No names. one marking the front divider is penciled with the name and town of the original owner – you can erase it – we left it there for you. NOT Ex-library. NOT Remainder-marked. We combine S&H on multiple purchases. Check out our eBay store – Navalperson 2 – Navalperson Books and More – 1,600 and more items waiting for you there. Buy with confidence – over 30,000 satisfied Internet buyers can’t be wrong!! Don’t let this one get by you – this is a marvelous Willys, Jeep and Jeep-related find.”


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