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1964 Ad for the CJ-5 with an Outdoor Recreation Theme

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

I find this ad from the June 22, 1964, issue of the Staunton Leader out of Staunton, Virginia, a good early example of a begining move from the jeep as a utility vehicle to it as a vehicle for outdoor recreation. Though the ad still focuses on the jeep as a way to get to these fun endeavors, it wasn’t too much longer before an inflection point where the jeep-journey itself was advertised as fun.

Remember that by 1964, Four Wheeler Magazine had been out for two years, a publication that helped spread the message and the hobby of four wheeling pursuits (clubs, jeeping, modifications, and racing).

Clipping from The News Leader - Newspapers.com

 

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