UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.
This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:
This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:
This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:
This The ‘Jeep’ Means Business . . . For Your Station mailer is marked form KW-1704. This is a near copy of the “Facts” mailer listed at top:
Dave, you are becoming quite the literature library. Glad its going to a good home where it will be shared. Thanks.
I have a shelf full of binders with literature at this point! I still have quite a bit that I haven’t scanned yet and I also have scanned early W-O equipment brochures that i haven’t published. I really need to build a complimentary literature site so I can better organize that information.