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Late 1948 America’s Most Useful Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

This 1948 jeep family brochure was likely produced in late 1948, as there’s a reference to an upcoming expectation “in early 1949” within the text. Outside of that reference, there’s no date stamp or form number. I’ve only seen few of these pop up for sale on eBay, so I snagged this one right away. I believe it represents the earliest and most complete (in pics and text) listing of the full line of jeep models for the civilian market (it lacks any military models and business-focused models, such as the Package Delivery Vans).

I especially like the illustrations. The discussion of the different factory divisions at the back was interesting, too. Including the covers, the brochure is 26 pages.

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7 Comments on “Late 1948 America’s Most Useful Vehicles Brochure

  1. Terry

    Good Question Mark , States have different Taxes and Fees for different classes of vehicles . What you call a station wagon may be a truck to some States and taxed differently , it’s not what you say it is , it’s what it was manufactured as . Even today New York registers all station wagons and SUVs as “suburban” and not as “sedan” .

  2. 663 STATION SEDAN

    GOOD QUESTION — I HAD A STATION SEDAN , TILL I UNFORTUNATELY TORCHED IT — IT WAS IN BAD SHAPE , MISSING A LOT OF THE STUFF THAT MADE IT A STATION SEDAN — BASICALLY , THE STATION SEDAN WAS AN UPSCALE STATION WAGON , DESIGNED FOR PASSENGERS , NOT CARGO — SOLID REAR SEAT — SPARE TIRE WAS ON THE FLOOR IN THE REAR — BASKET WEAVE PAINT ON THE UPPER SIDE OF THE BODY — WIDE WHITES — ALL WERE 148 CU IN SIX CYLINDER ENGINES — ALL WERE TWO WHEEL DRIVE — PLANAR FRONT SUSPENSION — LOTS OF CHROME GOODIES — REAL NICE SEMI-METALLIC PAINT — MINE WAS A DARK GREEN/BLUE COLOR — I STILL HAVE ALL THE DRIVETRAIN – WHEELS , GLOVEBOX STATION SEDAN EMBLEM — SUSPENSION — SPICER 23 REAR AXLE , 4.88 — THE 148 ENGINE IS GOING IN A 48 JEEPSTER — WISH I STILL HAD IT — HAVE NEVER SEEN ANOTHER ONE — EVER

  3. SE Pennsylvania Steve

    In the Station Wagon photo I spot a jockey statue in the background on the front lawn. I haven’t seen one of those in years. Does the the current Eilers estate have one somewhere on the vast rolling lawn?

  4. John North Willys

    I HAVE NEVER SEEN A WILLYS TRUCK WITH THE ORIGINAL CANOPY TOP SHOWN ABOVE — OR THE CARGO BOX VERSION — I DO HAVE TWO ORIGINAL STAKEBODIES THOUGH – AND A RARE 2WD 1948 TRUCK , TO GO WITH MY 1948 MODEL 4WD — CHEERS

  5. David Eilers Post author

    Steve,

    Thanks for sending me into the “Lawn Jockey” rabbit hole, lol.

    I didn’t notice it in the picture until you wrote about it. It turns out they have quite a history: https://en.wikipedia.org/wiki/Lawn_jockey

    So, the short answer is, no, we don’t own any Lawn Jockeys for hitching horses.

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