There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used: “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?
Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.
One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.
When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.
This shows the brochure opened part way and highlights the engine choices:
This shows the brochure fully opened:
This shows the brochure fully opened from the back:
De Luxe makes reference to the “basket Weave” on the side panels. Also, the
seats were a little different
The brochure would represent the 1952 model year, as that was
when the Hurricane 6 was introduced.
I SECOND THE EMOTION — THE ALL STEEL WILLYS OVERLAND WAGON INTRODUCED THE ” HURRICANE ” 6 ( 161 F-HEAD ) IN 1952 — 1952 WAS A SO , SO YEAR , I PREFER 1953 — WILLYS OVERLAND 50TH ANNIVERSARY WAS IN 1953 , WHICH I HAVE ALL THE PROGRAMS , PAPERWORK FOR — I WAS BORN IN 1953 — ALSO EDMUND HILLARY AND TENZING NORGAY SUMMITED CHOMOLUNGMA ( TIBETAN NAME FOR MT EVEREST ) IN 1953 — SIR EDMUND WAS WEARING A 1953 ROLEX WATCH — ALSO I HAVE NUMEROUS 1953 WILLYS O VEHICLES — 1953 WAS A BANNER YEAR HIGH ALTITUDE MOUNTAINEERING ( MY HOBBY ) AND PRECISION SWISS WATCHES — 1953 WAS ACTUALLY NOT SO GREAT FOR WILLYS OVERLAND — FAT BOY HENRY J KAISER SWOOPED UP THE COMPANY FOR POCKET CHANGE , HIS POCKETS …
I think both David and Steven are correct in that the brochure is most probably for the 1953 model year, as that was a special 50 year anniversary for Willys. The F-head Hurricane 6 was introduced in 1952, the wrap around rear taillights and key start features all came about in 1952 and 53. We had a 1953 DeLuxe wagon when I was a kid, and it was Luzon Red(Same color as my 1948 Jeepster) with the basketweave on the upper panels. It only had the 4 cylinder engine and overdrive.