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Revision Comparison of DJ-3A Form 59-06

• CATEGORIES: Advertising & Brochures, Features

While packing, I discovered I had two different version of this DJ-3A Dispatcher brochure from 1959. Willys-Motors published this brochure as Form No. 59-06, but then republished it under Form No. 59-06 R1.

The biggest visual change happens on the folded out page, where an extra yellow box has been removed and the text header repositioned.

The biggest textual change seems to be the subtraction of the “cast-in-head intake manifolding” from the foldout page in the gray area to the back page of the revision brochure, burying it under the specifications section under ENGINE.

It’s not clear to me that it was worth reprinting the entire ad for that change, but maybe I’m missing something.

This is the unfolded interior page:
1959-06-dj3a-dispatcher-brochure-revision-comparison1

This is what I call the back side of the unfolded page:

1959-06-dj3a-dispatcher-brochure-revision-comparison2

 

 

4 Comments on “Revision Comparison of DJ-3A Form 59-06

  1. SteveK

    Hard tops and Convertibles, but no Surreys that came out in 1959??? That would seem worthy of a revision to the brochure to me.

  2. David Eilers Post author

    Steve, that’s something I hadn’t considered. Maybe the Surreys didn’t appear until mid 1959, but the brochure appeared earlier?

  3. colin peabody

    The Surreys didn’t appear until sometime in August/September 1959, so that would have made sense to update the brochure, however, legally speaking, in the Form 59-06, it mentions cast in head intake valve, which would have been incorrect for the L-head DJ3A engine, but correct for the F-head CJ3B, CJ5, CJ6, F-150, the Maverick station wagons and panel deliveries. The revision 59-06R deletes that statement, which could have caused Willys some legal problems and also adds the Surrey. The revised brochure probably was used for several years after that printing.

  4. colin peabody

    The Surreys didn’t appear until sometime in August/September 1959, so that would have made sense to update the brochure, however, legally speaking, in the Form 59-06, it mentions cast in head intake manifolding, which would have been incorrect for the L-head DJ3A engine, but correct for the F-head CJ3B, CJ5, CJ6, F-150, the Maverick station wagons and panel deliveries. The revision 59-06R deletes that statement, which could have caused Willys some legal problems and also adds the Surrey. The revised brochure probably was used for several years after that printing.

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