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Before the Jeep: Bantams & the Cola Wars

• CATEGORIES: Features

This story doesn’t relate much to jeeps, but theOldMotor website published a piece of Robert Cunningham about that tells the story of Bantam’s effort to participate in the cola wars. However, their effort to patent a carton-shaped truck capable of carrying six packs of beverages was interrupted in the summer of 1940 by a shift in priorities towards the new BRC recon vehicle (aka the jeep), along with the advent of WWII.

https://theoldmotor.com/?p=184427&fbclid=IwAR0loA7Y_2FC3xJhXYx_dFcVMBLy9lfQNF8B6hPWHnwQJfFDa02WVzNfT8I

Austin-Business-Coupe-1080x650-coca-cola

 

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