This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.
“Three (3) paper documents relating to the Willys Jeep station wagon.
1. Advertisement out of Better Homes & Gardens, April, 1954.
9 1/2 by 12 1/2 inches.
Condition: Colors still bold and beautiful, but the edges are worn.
2. Willys-Overland dealer sales brochure.
The “Jeep” Station Sedan. Known today as the station wagon.
The brochure is not dated but likely is 1948 +/-.
11 1/2 by 9 inches.
Four (4) pages.
According to the timeline on wikipedia.org the “Station Sedan” was an upscale version of the wagon.
Condition: The colors on the front are clean and bold. The bottom right corner is bumped and creased. The back cover is soiled, and there are a couple of white spots where glued tags were removed. The interior is good.
3. America’s Greatest All-Purpose Car!
Willys Motors, Inc., Toledo, Ohio.
This dealer sales brochure is not dated but likely is 1950.
6 fold, two sided, full color.
Condition: The colors are bold and beautiful! There is a 3 inch tear down one panel. Some wrinkling from being opened and refolded. Very readable and collectible.”