In 1954, as part of the newly developed marketing campaign following Kaiser’s purchase of the Willys assets in 1953, Willys Motors created  ‘Jeep’ Fire engine brochure SX-229-4, the front page of which is seen below (thanks to the CJ-3B page):

This is the front page of brochure Form SX-229-4. The other pages can be found on the CJ-3B Page.

I was able to finally purchase the subsequent version of the ‘Fire Engine’ brochure, Form # W-229-5. It’s essentially the same brochure as the 1954 version, accept they’ve replaced the 3B with a CJ-5 Fire Jeep. The rest of the art work uses the same CJ-3B images from the 1954 brochure.