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March 1959 Willys-Overland Export Gala Plan Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I won this rare early (first) Gala Brochure off of eBay. It is Form H1-3-59. The marketing document appears aimed at resorts and other tourist businesses. Interestingly, it appears conceptual in scope and doesn’t show any of the actual models available, other than what Las Brisas had done with DJ-3As. Note that on the back page it encourages interested parties to write to “Gala Plan, Willys Export Corp., Toledo 1, Ohio, U.S.A.”

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