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1947 Family Line Up and 1948 V2 Family Line Up Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Willys-Overland produced a July 01, 1947, brochure featuring its family line up of vehicles. The following year, on July 01, 1948, the company reprinted the brochure with a few minor changes and it was printed on a glossier, thinner paper. So, when buying this brochure, make sure to check the date of printing.

Here is the 1947 version of the tri-fold brochure:

1947-07-01-jeep-family-lineup2

The brochure opens to the left revealing these two pages. At the bottom of the page on the right is the date “7-1-47”.

1947-07-01-jeep-family-lineup3

This image shows the fully open brochure.

1947-07-01-jeep-family-lineup4

This is the back fo the brochure 1947-07-01-jeep-family-lineup5

This shows the back fo the brochure fully opened. 1947-07-01-jeep-family-lineup6

As mentioned, this is the July 1, 1948, brochure:

1947-07-v2-in-1948-07-01-jeep-family-lineup-2

The brochure opens to the left revealing these two pages. At the bottom of the page on the right is the date “7-1-48–Printed in U.S.A.”1947-07-v2-in-1948-07-01-jeep-family-lineup-3

This image shows the fully open brochure. I could find no changes:

1947-07-v2-in-1948-07-01-jeep-family-lineup-4

This is the back fo the brochure. Under “TOWING” the verbiage was changed from “braked pay-load” to “braked load” in this version of the brochure.1947-07-v2-in-1948-07-01-jeep-family-lineup-5

This shows the back fo the brochure fully opened.1947-07-v2-in-1948-07-01-jeep-family-lineup-6

 

 

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