This over-sized 4WD truck brochure folds out to roughly 22″x17″. It’s form number is 4WDTM1-3CM-350. This first image shows the front of the brochure:

This second image shows the back prior to unfolding:

When opened vertically the brochure reveals this page:

Unfolded one more time, and this page showing off the Hurricane engine appears:

When fully unfolded, this great image of the truck is shown:

This is how the back looks when completely unfolded:

This 1948 Willys Truck brochure is dated October 01, 1948, and highlighted the five different models of trucks available for purchase.  These scans were posted to the oldcarmanualprobject.com website by Eddy Jeijer.

At $1499.99, the price on this is a head -ratcher. But, it is an unusual and interesting brochure. It reminds me of the Willys airborne prototype called the Jeeplet or the WAC. Here’s a short video with some pics of it.

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“SUPER RARE 1960 KAISER WILLYS CONCEPT AMPHIBIOUS TRUCK ADVERTISING BROCHURE.”

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This truck brochure from Canada caught my eye on eBay, because it labeled the truck as a 2WD DJ-226. I suspect the brochure is from about 1960.

This 34-page May 1951 Form No. SWC1-10M-551 wagon comparison brochure is one I’d never seen before it hit eBay. The size is about 5.5″ by 11″.  It’s not in the best of shape, but it’s there and readable. The front page has a rectangle cut out so that the table of contents on page three shows through cover.

I wonder if an equivalent brochure was made for the truck? I doubt anything was made for the universal jeep, as there wasn’t much to compare to it by 1951.

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UPDATE: I’ve updated this post with a higher quality scan of this brochure.

This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.