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1954 KW ‘Jeep’ Farm Power Brochures

• CATEGORIES: Advertising & Brochures, Features
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1954 Form KW-1706 Brochures, early (orange) and late (green) versions.

UPDATE: For a few years now I’ve noticed that there were two versions of the 1954 Form KW-1706 titled ‘Jeep’ FARM POWER, one having an orange theme and one have a green theme. Since I owned an orange copy, I wasn’t in a hurry to get a green copy. Still, I was curious about why the newly formed Kaiser Willys Marking Team would publish a brochure, with the same form number, in two different colors, as that wasn’t a customary practice.

A few days ago I found a good price on the green version. When it arrived, I compared the two brochures. At first, I couldn’t see any differences. But, after examining the text, I discovered the reason behind the color change.

A small section on both brochures is titled “NEBRASKA TESTED”. Apparently, when the original orange brochure was produced, the jeep had only completed a tractor test (#432) using a jeep powered with an L-head, yet the company had applied to take the test using an f-head. At some point after the brochure was published, the f-head test (#502) was completed (which did show increased horsepower).

So, the company updated the brochure’s “NEBRASKA TESTED” text and changed the brochure’s color scheme, probably to make it easier to know which old brochures should be set aside and/or destroyed. At least, that’s my theory.

So, here’s a look at the two blurbs side by side.

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Comparison of early (orange) and later (green) versions of the 1954 ‘Jeep’ Farm Power brochure.

Here’s a full look at the green brochure:

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May 1973 Berens Associates Catalog

• CATEGORIES: Catalogs, Features

I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.

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“All New 1955 Willys Jeep” CJ-5 Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I was finally able to get one of these off eBay at a reasonable price. It’s form W-1831 from 1955 introducing the new CJ-5. The back page (bottom pic) has some discoloration. The 3rd pic is a foldout, so it’s much bigger than it appears.

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Wausau Ironworks Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Anyone familiar with this snow plow manufacturer?

View all the information on eBay

“Equipment Brochure – Wausau Iron Works, Wausau, Wisconsin – V Series / JRB Series – Snow Plows for Jeeps & all 1/2 to 1 ton trucks – Fact Sheet / Specifications Summary – 4 Pages – approx. 11 x 8.5 inch sized page – 3 Colour – Light wear, good condition, Dealer Front Stamp, separation starting on fold, 3-hole punched (no impairment of text).”

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Early(?) Plastic Jeep Hesperia, CA Auction

• CATEGORIES: Features, toys

Blaine spotted this unusual plastic jeep that neither of us had previously seen. The fact that it is stamped “JEEP” on the hood and has a front weight are two unusual features that caught our eyes. Anyone recognize it? (this auction site has multiple premiums that will add to the cost).

https://bid.bidfastandlast.com/ui/auctions/50594/3630732

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1974 CJ-6 Escondido, CA $12,450

• CATEGORIES: CJ-6

Nice looking CJ-6 with a Meyer half cab.

https://www.facebook.com/marketplace/item/3120400844648244/

“CJ6 truck conversion 4 spd manual very clean all tags in great condition with winch full matching spare wheel, cv radio and stereo ready to daily drive or play too much to list come see it, low ballers will be ignored”

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1959 DJ-3A Midlothian, TX $5500

• CATEGORIES: DJ-3A

This is still 2WD. It was a column shift, so it might have been a convertible DJ-3A. It has an electrical short.

https://www.facebook.com/marketplace/item/839406879883265/

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“Antique square fender Jeep Willy. 61 yrs old. Only 15,000 produced. Very rare find. This Jeep has no battery and there is now an electrical short. The engine runs fine, but it would love a tuneup. I am pricing it at the fair condition price. Street legal. Toyo experimental tires – off road and in perfect condition. We’ve owned this Jeep since 1988 and all maintenance was done on a rigid schedule. Great fun for an day just driving around out on the country roads or at the deer lease. We enjoyed this Jeep for many years and now it’s your turn. Seats 4 comfortably. No accidents. Mileage is unknown”

 
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1946 Sand Jeep Rocklin, CA $8500

• CATEGORIES: CJ-2A, Racing • TAGS: .

UPDATE: Still Available. 

(02/28/2020) Has lots of updates.

https://www.facebook.com/marketplace/item/502160680739377/

“1946 willys jeep that was one time used as a sand dragster, (wild oats). I bought it as a project with a blown motor and trans. No rust, fiberglass tub and boxed frame. I rebuilt the SBC engine and trans for street use. Zero miles since done. Added all street legal requirements, head lights, tail, turn, stop, high beams, horn, windshield and wiper. Has brand new mud terrain tires and wheels. I added 4.88 gears and a powerloc to the front diff. The rear is a dana 44 with a spool. Chp would not allow me to license for street use. It is licensed for off road use. I do have current registration and pink slip. Come and get it for this season in the dunes.”

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1961 CJ-3B Onaway, MI $4500

• CATEGORIES: CJ-3B

Could be worth a look.

https://www.facebook.com/marketplace/item/954041001681185/

“4 cyl Flat head 4WD New motor! New seats! New Paint! New Brakes! Needs master cylinder one broke leaf spring”

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1949 CJ-3A Orange, CA $15,000

• CATEGORIES: CJ-3A

Looks like a solid 3A with some updates. It appears to have Allstate Hubs.

https://www.facebook.com/marketplace/item/583763688937444/

“1949 Willys Jeep CJ2A, 4 cylinder, 3 speed. rebuild, all original, no rust, Colorado title. Will deliver.”

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1960 DJ-3A Surrey(?) Fort Worth, TX $5700

• CATEGORIES: DJ-3A • TAGS: .

Given the windshield handles, this might have been a Surrey.

https://www.facebook.com/marketplace/item/626283744631982/

“1960 Jeep Surrey, rare vehicle, only 1420 made between 1960-1965, original 4 cylinder flathead runs great, you have to see in person, it’s a put back to original project but has good bones to build on, a restored one like it sold for $48k, don’t have the time or $ to do it”

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1942 GPW Reedsport, OR $12,000

• CATEGORIES: GPW (Ford MB)

UPDATE: Still Available.

(12/26/2019) Has a few updates.

https://www.facebook.com/marketplace/item/2484125071914326/

“1942 Military Jeep, very good condition. Very close to original parts, only additional parts are for safety (seatbelts, roll bar etc). Replaced generator with alternator, changed over to 12V system, transmission to T90, new paint, gas gauge, speedometer. Very good condition, runs well. Original 4-cyl engine. Improved seats for comfortability.”

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M-38 Parts on eBay

• CATEGORIES: M-38, Parts

Chas has some nice M-38 parts for sale on eBay, some of which are shown below. So far, all parts start at .99 with no reserve. He’ll be selling additional hard-to-ship parts locally as well, such as a hardtop.

View all his auctions on eBay

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Fiberglass Body Alexandria, KY $1500

• CATEGORIES: Parts • TAGS: .

The body looks to be reinforced in the back, under the cargo area, and under the main part of the body.

https://www.facebook.com/marketplace/item/260682985113139/

“Willys Jeep heavy duty fiberglass body tub and one piece front end. Will fit CJ2, 2A, and 3A as well as any custom application. White gelcoat finish. Same as new been in storage 25 years. Lighter than steel. Stronger than steel. Cost less than steel and WILL NEVER RUST.”

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1943? CJ-2A? Sacramento, CA $18,000

• CATEGORIES: CJ-2A

This is listed as as 1943 CJ-2A.

https://www.facebook.com/marketplace/item/803803066710161/

“43 willys cj2a , fuel injected Chevrolet 4.3 liter v6, four wheel disc breaks, over drive custom seats and pain”

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1946 CJ-2A Paso Robles, CA $16,999

• CATEGORIES: CJ-2A

Given the way the front grille mounts and the lack of frame horns, the frame may be an M-38 frame. Looks in good shape.

https://www.facebook.com/marketplace/item/2835187323208897/

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“1946 Willey’s (Jeep) CJ2a VIN: 44654 condition: like new cylinders: 4 cylinders, but better drive: 4wd fuel: gas odometer: 8598 paint color: green size: sub-compact title status: clean transmission: manual type: other 1946 Willys CJ-2a This is the FIRST non-military model.

CJ-2a Complete frame on restoration on this vehicle. If you follow these Willy’s Jeeps closely, you understand that its very rare you see these early post-war jeeps pop up for sale. But, it’s even rare+ to see them restored to this condition. This 1946 Willy’s Jeep CJ-2a has an amazing color combination and 700 miles on it since its full restoration.

The CJ-2a was the first Willy’s Jeep used for non-war or peace duty (CJ = Civilian Jeep), but there is no denying the military forces influences on this early example. You cannot help but see the same basic style that brought victory in World War II. An icon like this does not need to be flashy, but the fresh coat of a deep green paint really adds a touch that is typically lost on these jeeps. Careful attention was made for the gaps, the paint is not wavy at all, and above the flashy green paint is a brand-new removable canvas top. Inside you will find black bucket vinyl seats, a 3-speed manual with a low and high-speed transfer case.

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1942 MB Pipe Creek, TX $5000

• CATEGORIES: MB

This has some kind of Ramsey PTO. Not sure how much value is here.

https://www.facebook.com/marketplace/item/261440001894062/

“Model MBA, mostly stock, some extra parts,12 volt conversion, motor free,Ramsay pro wrench. Text ONLY TO THIS NUMBER PLEASE, DONT MESSAGE ME ON MARKETPLACE, IM LISTING FOR A FRIEND.”

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1952 M-38 Devine, TX $2500

• CATEGORIES: M-38

Doesn’t indicate if the engine spins or not.

https://www.facebook.com/marketplace/item/192967518436935/

“If you are looking for a great restoration project, this is the jeep for you. This Jeep has been in our family for over 50 years and now needs a new home. Has the original 4L engine and very has very minor rust for its age. The total mileage is unknown. The seats are in great condition and are being kept inside out of the weather. Clean title. The Jeep does not run but that’s what you are for. Please look at all the pictures and feel free to ask me questions. Only asking $2,500”

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1946 VEC? CJ-2A Red Bluff, CA $16,000

• CATEGORIES: CJ-2A

Has tool indents. Has a few mods. Needs a front bumper.

https://www.facebook.com/marketplace/item/915038365560107/

“Frame up restoration. Over $18000 invested”

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1947 CJ-2A Rainier, OR $8500

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(05/23/2020) This has Toyota running gear and engine.

https://www.facebook.com/marketplace/item/2931757313603966/

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“1947 Willies CJ3B
Toyota running gear
22r with 5 speed 4:11 gears
No rust
good tires, brakes, shocks
Drives straight even at speed
will do 60+

Will trade for work on my house.
Paint Roof Shop.
I have a big house.”

 
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1948? CJ-3B? Yuma, AZ $6000

• CATEGORIES: CJ-2A, CJ-3B

This might be a CJ-2A with a CJ-3B body.

https://www.facebook.com/marketplace/item/609995519604827/

“Runs and drives great..needs seats 4wd works great. New radiator Water pump Plugs and wires Cap and rotor Oil lines Fresh carb kit. Newer gas tank All in all it’s a fun Jeep and did everything I needed and wanted it to do.not in a hurry to sell.would much rather have a a sxs lol Asking 6000”

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February 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?

Photos Photos Photos Photos Photos

 
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March 1962 Articles on the Introduction of Tonka Jeeps

• CATEGORIES: Advertising & Brochures, Features, toys

In March 1962, two different articles highlighted the introduction of the Jeep line of Tonka Toys.

1. Toys and Novelties Magazine: The article in this magazine noted that part of the reason the Tonka company had the financial and physical capacity to produce a wide variety of toy jeeps was that it had recently gone public.

View all the information on eBay

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2. Playthings Magazine: Given this article is very similar to the top article, I’d guess both were written from press releases.

View all the information on eBay

1962-03-playthings-tonka-jeep-lores

 

You can also learn more about Tonka jeeps at the CJ-3B Page.

 
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August 1962 Article on Hatari Dispatcher/Universal Tonka Toys

• CATEGORIES: DJ-3A, Features, Magazine, Old News Articles, toys • TAGS: .

As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.

View all the information on eBay

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The article appeared on this page:

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November 1963 Ad for Tonka’s Outdoor Living Set

• CATEGORIES: News

In the Fall of 1963, Tonka introduced this three-vehicle package called the Outdoor living set, which included a jeep surrey, a jeep ‘runabout’, a jeep truck with camper, and boat.

View all the information on eBay

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