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1991 ‘The First 50 Years’ Jeep Press Packet

Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.

Here’s the front of the packet:

jeep-pr-packet-04

These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).jeep-pr-packet-05

I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:

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Here’s how the binder looks when opened. The jeep history starts at the page in the middle.

jeep-pr-packet-07 jeep-pr-packet-08 jeep-pr-packet-09 jeep-pr-packet-10 jeep-pr-packet-11 jeep-pr-packet-12 jeep-pr-packet-13 jeep-pr-packet-14 jeep-pr-packet-15

Under the last page of the jeep history is a holder for all the photos and other documents:

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Here are two 1990s press releases (I only took photos of the front pages):

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These are two 1980s press releases:

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The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:

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The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).

jeep-pr-packet-20-lores

 
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1961 Jack Gray “Jeep City” Ad

• CATEGORIES: Advertising & Brochures

This ad for Jack Gray’s “Jeep City” for his Jeep Sale-O-Rama was published in the Akron Beacon on February 26, 1961. Anyone old enough to remember Jack? Was it truly the largest jeep parts supplier in Ohio?

1961-02-26-akron-beacon-journal-jack-gray-jeep-city-ad

 
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1956 DJ-3A Press Photo on eBay

• CATEGORIES: DJ-3A, Features, Old Images

Great DJ-3A press photo.

View all the information on eBay

“This is an original press photo. Autos-Willy’s. Willys Jeep Dispatcher, above, designed for light delivery work particularly in congested traffic areas, is now being introduced by Willy’s Motors, Incorporated. Highly maneuverable and economical to operate, the Dispatcher is offered in a hardtop model (illustrated) a convertible canvas soft-top, and a basic open model. All models are powered by the Jeep four-cylinder 60 horsepower engine.Photo measures 10 x 8.25inches. Photo is dated 6-3-1956.”

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1945 MB San Andreas, CA $10,500

• CATEGORIES: MB • TAGS: , , .

Nice looking rig. Not much ’45 left on this.

https://modesto.craigslist.org/cto/d/san-andreas-willys-roadster-1945-willys/7153234748.html

“1945 Willy’s Roadster- 327 cubic inch V-8, 4-barrel carb, Electronic MSD ignition, Headers, Large wheels and tires, Roll Cage, Racing seats- Newly upholstered with 4-point harnesses, GM Tilt steering wheel, Previously taken down to the frame and repainted- frame black, Body- bright Red.”

1945-mb-sanandreas-ca1 1945-mb-sanandreas-ca2 1945-mb-sanandreas-ca3 1945-mb-sanandreas-ca4

 
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1942 MB/GPW Phoenix, AZ $12,500

• CATEGORIES: GPW (Ford MB), MB

Seems to be a mix of parts. I wonder if the seller has documentation about the “first prototype for the Air Force claim”.

https://phoenix.craigslist.org/nph/cto/d/mayer-1942-jeep-willys/7154253294.html

“1942 original Jeep Willys was in the second war first prototype for the Air Force. The engine was rebuilding.”

1942-mb-phx-ariz5 1942-mb-phx-ariz6 1942-mb-phx-ariz7 1942-mb-phx-ariz8 1942-mb-phx-ariz9

 
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1948 CJ-2A Wickenburg, AZ $9500

• CATEGORIES: CJ-2A

UPDATE: Still Available

(03/23/2020) Has some cargo and rear bumper mods, along with an updated engine.

https://phoenix.craigslist.org/wvl/bar/d/wickenburg-willys-jeep-cja/7155334816.html

“1948 willys jeep, this is a great looking an running jeep, has a chevy 2, 4 cylinder engine. Newly rebuilt transmission, 4 wd works great. LED lights front an rear, extra storage built into roll bar, and above wheel wells, Air shocks, upgrade saginaw Steering box.”

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1948 CJ-2A Florissant, CO $4800

• CATEGORIES: CJ-2A

The body and frame are 2A even though the front frame rails are missing the frame horns.

https://cosprings.craigslist.org/cto/d/florissant-1948-willys-jeep/7153206080.html

“Too many other projects going on, my loss, your gain! Flat head 4 cyl. CJ2D – ready for the trail. Good condition. Very little rust. Runs great!”

1948-cj2a-Florissant-co0 1948-cj2a-Florissant-co1 1948-cj2a-Florissant-co2 1948-cj2a-Florissant-co3 1948-cj2a-Florissant-co4

 
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1946 VEC CJ-2A Henderson, NV $3500

• CATEGORIES: CJ-2A • TAGS: , .

Has a modified windshield with an extra row of glass.

https://lasvegas.craigslist.org/cto/d/henderson-1946-jeep-cj/7155364268.html

“1946 Jeep Willys Cj. This is a project. Most everything is there. I have the front hood, fenders, and grill. Started to take apart to restore it. I have the gauges. Does have a couple small rust spots. Motor was running before taken apart.
Title in hand. Will consider trade.”

1946-vec-cj2a-henderson-nv1 1946-vec-cj2a-henderson-nv2 1946-vec-cj2a-henderson-nv3

 
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1959 CJ-6 Modesto, CA $7000

• CATEGORIES: CJ-6

UPDATE: Price dropped to $7000.

(02/08/2020) Looks solid, though the dash has been modified somewhat.

https://modesto.craigslist.org/cto/d/gustine-1959-willys-cj6/7155228707.html

“1959 rare cj6 body is in good shape. 5 new tires and wheels all new brakes including E brake. Has rare pto driven winch works good. Has been converted to 12 volt system. Currently registered and tagged text is usually best”

1949-cj6-modesto-ca1 1949-cj6-modesto-ca2 1949-cj6-modesto-ca3 1949-cj6-modesto-ca4

 
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1948 CJ-2A O’Fallon, IL $18,500

• CATEGORIES: CJ-2A • TAGS: , , .

This CJ-2A looks in excellent shape. It’s got a few updates/mods.

https://www.gatewayclassiccars.com/KCM/217/1948-Willys-Jeep-CJ-2A

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1966 CJ-6 Brighton, CO $19,000

• CATEGORIES: CJ-6 • TAGS: .

Nice looking CJ-6 with a Koenig hardtop.

https://denver.craigslist.org/cto/d/brighton-1966-jeep-cj-6-v6-one-owner/7155407098.html

1966-cj6-brighton-colo1 1966-cj6-brighton-colo2 1966-cj6-brighton-colo3 1966-cj6-brighton-colo4

“Jeep 1966 CJ-6 V6. One owner 59,558 original documented miles. Purchased new in Boulder Colorado and lived a pampered life in Boulder. The owner ordered it very well loaded including the Dauntless Oddfire Buick V6, 2 barrel carburetor, 3 speed standered transmission, Warren Overdrive, Warren lockout hubs, full metal hardtop (removable) with hard doors (removable) with roll up windows, headliner, and back lift gate, electric wipers, heater, AM radio, flashers, roll bar, tow hitch. Plus owner added tow bar, fog light, backup light, trailer wires.

Repainted the original color in the 1980s and not driven much after that.. Stored inside a climent controlled garage until last year. It has recently received new battery, the fuel tank cleaned, 2 barrel carburetor rebuilt, new fuel pump, fuel lines replaced, fuel filter replaced. Water pump replaced and system flushed. Oil and filter changed. New BF Goodrich tires and new wheels.
Runs like new!
Drives like new!!
Looks great!!!
NO Rust!!
Everthing works great.
Comes with original wheels, old water pump, all paperwork from owner.
Clear title in hand.

I am helping the original owner sell her Jeep. You will be purchasing the vehicle from her. I will be the one showing the Jeep. NO Trades. Will not hold the CJ6 without large deposit. No test drives without proof of funds.”

 
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Year? Flattie Yuma, AZ $6500

• CATEGORIES: CJ-2A, CJ-3A

Need more pics.

https://yuma.craigslist.org/pts/d/yuma-willys-jeep/7154970180.html

“Good Jeep cash only”

year-cj2a-cj3a-yuma-az

 
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1957 FC-170 Golden Valley, AZ $4500

• CATEGORIES: FC150-FC170-M677

No box and no engine.

https://www.facebook.com/marketplace/item/431085357852049/

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“No box no engine willing to trade !!! What do you have ??? Title in hand”

 
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Model 100 Koenig Winch Bella Vista, AR $350

• CATEGORIES: Parts

Galen’s got this PTO winch for sale.

https://fayar.craigslist.org/pts/d/bella-vista-koenig-model-100-pto-winch/7155395340.html

“Koenig Model 100 PTO Winch for sale. $350 OBO. Winch, plate & cable, & chain drive, no other PTO pieces available. All parts move freely, winch is in good shape, just needs the PTO shaft and PTO transfer case. DM me to discuss delivery. Located in Northwest Arkansas.”

koenig-100-pto-winch-ar4 koenig-100-pto-winch-ar3 koenig-100-pto-winch-ar1 koenig-100-pto-winch-ar2

 
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1947 CJ-2A Woodinville, WA $10,000

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(06/28/2020) Looks solid. Title not finalized.

https://www.facebook.com/marketplace/item/2948398445209959/

“Title is on the WA waiting period but vin number plates are all matching. Stock motor and drive train Stock color Converted to 12v & electronic ignition & one wire alternator Rebuilt carb Locking front hubs Roll bar Tow bar Rebuilt suspension steering and leaf springs New KYB shocks Disc brake conversion on front Stock PTO winch Dana 44 rear end included Custom made rear tire & jerry can carrier Has a full “best top” soft top wit with doors New 7.50-16 tires Authentic WWII mb Grille but has the stock grill and headlights as well.”

1947-cj2a-woodinville-wa2 1947-cj2a-woodinville-wa3 1947-cj2a-woodinville-wa4

 
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1946 CJ-2A Mill Valley, CA $2000

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $2000.

(09/09/2018) It’s a project.

https://sfbay.craigslist.org/nby/cto/d/1946-jeep-willys-cj2a-v6/6675202237.html

1946-cj2a-millvalley-ca

“Up for sale is a 1946 Jeep Willys Overland CJ2A with either a Buick or Oldsmobile small block V6 motor conversion. The motor was fully rebuilt before it was installed in the Willys. This Jeep has been in my family since 2000 and comes with a clean Washington State title and plates. After we acquired it in the year 2000 and drove it a few times, it has been stored and not driven since. Everytime we have tried to start it, the motor fires ups but it has not been started in a while and the fuel pump will need to be cleaned. This is a classic and mostly all original, but it requires a restoration. The mileage seems to be about 81,648.

The Jeep comes with a hitch, bigger offroad wheels with a full size spare, a steering column (Oldsmobile), and a few other parts. Too many projects necessitates a sale to someone more passionate about classic Jeeps. My Toyota Tacoma and 1959 Coupe Deville get more attention so the Jeep needs to go.

Price is $3995 cash, no trades and no lowballers. Jeep is located in Mill Valley, in Marin county, and is ready for an immediate sale as-is. Please email first and we will go from there. Thanks for your interest!”

 

 
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1947 CJ-2A Fresno, CA $2800

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(05/19/2020) Needs an engine.

https://www.facebook.com/marketplace/item/171886397507983/

“Great project jeep only thing needed is paint and a motor”

1947-cj2a-fresno-cali2 1947-cj2a-fresno-cali8 1947-cj2a-fresno-cali9

 
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1959 FC-150 Lakeside, CA $8000

• CATEGORIES: FC150-FC170-M677

Seems in reasonable shape.

https://sandiego.craigslist.org/esd/pts/d/el-cajon-1959-jeep-fc150/7155014319.html

“Jeep fc150 clean title in my name nonop runs and drives see pics email for more info”

j1959-fc150-lakeside-ca2 j1959-fc150-lakeside-ca3 j1959-fc150-lakeside-ca4

 
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1956 CJ-6 San Gabriel, CA $6500

• CATEGORIES: CJ-6 • TAGS: , .

This appears worth a look. It does need a little work.

https://losangeles.craigslist.org/sgv/cto/d/san-gabriel-1956-willys-cj6/7154049344.html

1956-cj6-sangabriel-ca01 1956-cj6-sangabriel-ca0 1956-cj6-sangabriel-ca1 1956-cj6-sangabriel-ca2

“Mostly original – 4cyl hurricane engine, 3 spd transmission, front lock/unlock hubs, 6V. Vintage hard top with glass in-tact. Matching spare wheel. Engine bay reasonably clean, engine and drive train needs solid cleaning. Gauges mostly not working, 6 volt, wiring has had a few things added but it is mostly original. Floor boards rough. Tires hold air but are not road-worthy. 26xxx on the ODO but it isn’t working. Needs fuel line cleaning and new gas tank (or have it refurbed). Originally forest green. Bring a trailer or get ready to tow it (2” tow kit installed and goes with vehicle).

Continue reading

 
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1953 Photo and Article from a Jeep Playday

• CATEGORIES: Features, Old News Articles, Racing

This photo and article appeared in the July 09, 1973, issue of the Longview Daily News. I don’t remember the Road Rebels Jeep Club nor can I remember its insignia. The tow bar on the front suggests this jeep was likely a trail and race jeep, if not also a road jeep. It was common to see the family jeep show up at races into the early 1980s. It doesn’t take too many breakdowns of the family jeep while racing to convince owners to build race-only jeeps.
Clipping from Longview Daily News - Newspapers.com

“A hearty crowd turned out for the Jeep Play Day put on by the Road Rebels Jeep Club this weekend in conjunction with Kelso’s Hilander Summer Festival. The unidentified driver has all four wheels slinging mud, sand and water during his run over the course. Photographer Dave Fox captured the action with a camera setting of f16 at 500th of a second, which is considerably slower than the speed he used to get out of the way.”

Clipping from Longview Daily News - Newspapers.com

 
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Four CJ-5-oriented Questions

• CATEGORIES: Features, wanted

Four CJ-5 Questions for you all:

  1. Anyone know when (month/year or vin) that the CJ-5 switched from the side tank to the rear? I’ve seen dates between mid 1970 through early 1972.
  2. Similarly, when was the PTO draw bar dropped (month/year or vin)?
  3. When did the CJ-5 spare tire mount move from the side to the back (month/year or vin)?
  4. When was JEEP changed to Jeep on the side of the CJ-5 cowl (month/year or vin)? (somewhere on eWillys I’ve answered this question, as I remember doing the research, but now I can’t find it!)
 
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October 1948 Willys Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1948 Willys Truck brochure is dated October 01, 1948, and highlighted the five different models of trucks available for purchase.  These scans were posted to the oldcarmanualprobject.com website by Eddy Jeijer.

1948-10-01-jeep-truck-brochure-autominded1 1948-10-01-jeep-truck-brochure-autominded2 1948-10-01-jeep-truck-brochure-autominded3 1948-10-01-jeep-truck-brochure-autominded4

 
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March 1948 “4-Wheel-Drive Power” Ad

• CATEGORIES: Advertising & Brochures, Features

This “4-Wheel-Drive Power” advertisement appeared in the March 1948 issue of the Farm Journal.

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1948 CJ-2A Meridian, ID $10,850

• CATEGORIES: CJ-2A • TAGS: , .

Looks nicely refurbed.

https://www.facebook.com/marketplace/item/615427266000705/

“1948 CJ 2A Willys Jeep Restored Original Motor (4 cylinder) Less than 6K miles on a rebuild New seats Dana 44 – R & 41 – F Warn Overdrive Warn Winch Heater LED break lights Converted to 12V Rebuilt radiator Soft top Full Top with doors After market steering stabilizer (can do 60mph) This jeep is in great condition, runs great, straight body and drives amazing”

1948-cj2a-meridian-ida1 1948-cj2a-meridian-ida2 1948-cj2a-meridian-ida3 1948-cj2a-meridian-ida4

 

 
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Year? CJ-3B Yakima, WA $9500

• CATEGORIES: CJ-3B

Could use better pics.

https://www.facebook.com/marketplace/item/201859051175253/

“My grandpa wants to sell his 1952 willys high hood or trade for a good bass boat”

year-cj3b-yakima-wa91 year-cj3b-yakima-wa92