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Willys-Overland Ads in Collier’s Magazine 1941-1946

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This ad shows one of those odd instances when an ad appears in Collier’s that I have yet to find in the Saturday Evening Post. This happened a few times during the 1940s. Here’s a color version fo the ad, published May 04, 1946 (note that the ad continues the ‘Get a Jeep’ Campaign):

1946-05-04-colliers-4-in-1-jeep

=========================

Originally Published 03/10/2019: I spent some time searching for and assembling these Collier ads into two directory graphics, similar to the Saturday Evening Post graphics (updated in the post below). Unfortunately, the only archive I could find scanned them in black and white. And, the archive was missing some issues, so I suspect there were a few more published than shown below. Still, there are some differences between the ads, sometimes as small as changes in a few words of text, make these images useful for research.

1941-1943-colliers-images-650px

1944-1946-colliers-images-650px

 
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1949? CJ-2A Colorado Springs, CO $5000

• CATEGORIES: CJ-2A • TAGS: .

Could be worth a look.

https://www.facebook.com/marketplace/item/1066842854087870

“WILLYS JEEP 1949 CJ-2A all original 6 volt system, original seats with rear seat (worn) Good soft top, Runs and drives, L-134 engine, T-90 trans with T-18 transfer case. 5:38 gear ratio. Comes with some extras. $5000.00 OBO”

1949-cj2a-cs-colo-6 1949-cj2a-cs-colo-7 1949-cj2a-cs-colo-8 1949-cj2a-cs-colo-9

 
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1942 & 1943 MBs Las Vegas, NV $1000/each

• CATEGORIES: MB

Appears worth a look.

https://www.facebook.com/marketplace/item/1770822736435413

“1942 MB4 clean title $1000, and 1943 Willy $1000. The body’s are fixable but easier to replace, frame, engines and trans are all good just need love. Make an offer.”

1942-1943-mbs-lv-nv1 1942-1943-mbs-lv-nv2

 
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Year? M-38A1 Paso Robles, CA $1500

• CATEGORIES: CJ5, M-38A1

Listed as a 1963 CJ-5, this may actually be a 1952 or early 1953 M-38A1. This includes an overdrive.

https://slo.craigslist.org/pts/d/paso-robles-63-cj5-jeep/7392924795.html

“1963 CJ5 Willys Jeep 4×4. Get your jeep wave on! With a solid start to a great project 63 cj5 tub has no rust. Has T90 transmission transfer case drive lines solid running gear…
No motor, seats, steering column, bill of sale it’s out of DMV system”

1963-cj5-slo-cal1 1963-cj5-slo-cal2 1963-cj5-slo-cal3

 
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1946 CJ-2A St. George, UT $8700

• CATEGORIES: CJ-2A

This has a variety of updates.

https://www.facebook.com/marketplace/item/400880821542532

“1946 Willys rat rod. 350 four bolt turbo 350 trans. New gauges, new trans cooler with fan, new painless wiring harness, new front brake rotors, new water pump, new alternator, new battery, new fuel pump, new ceramic coated fender well headers, new carburetor, new radiator and more. Runs and drives good”

1946-cj2a-stgeorge-utah1 1946-cj2a-stgeorge-utah2 1946-cj2a-stgeorge-utah3 1946-cj2a-stgeorge-utah4

 
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1942 GPW Bozeman, MT $4250

• CATEGORIES: GPW (Ford MB)

This has an f-head. It also has some later model Free-Lock hubs.

https://bozeman.craigslist.org/cto/d/bozeman-1942-ford-gpw-jeep/7391053292.html

“1942 ford GPW jeep runs good has some rust. These are pretty hard to find. Clean title $4250 obo”

1942-gpw-bozeman-mt0 1942-gpw-bozeman-mt1 1942-gpw-bozeman-mt2 1942-gpw-bozeman-mt3 1942-gpw-bozeman-mt4

 
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FC-170 + Cab South Lake Tahoe, CA $1000

• CATEGORIES: FC150-FC170-M677

Unclear how much value is here.

https://reno.craigslist.org/pts/d/south-lake-tahoe-fc-jeep-parts/7393246374.html

“One cab on a frame with motor and trans and then an extra cab 1000$ obo”

fc170-reno-nv1 fc170-reno-nv2

 
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4 FC-170s Fountain City, WI No Price

• CATEGORIES: FC150-FC170-M677

No pics provided.

https://madison.craigslist.org/for/d/fountain-city-jeep-fc170-jeeps/7394282160.html

“Four jeeps. fc170 cab over Jeeps. Rare. Valuable. 2 with titles; green and a red one. Green has a plow and runs, drives; red one is at my mechanics, will run and drive; purple one drove to where it is parked; runs, needs a clutch part, I believe, mechanic says part and 2 hrs work; purple may have a good title ( have title) ; then another green one for parts no title.”

 
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1948 CJ-2A Steamboat Springs, CO $10,000

• CATEGORIES: CJ-2A

Has some body damage. Includes the plow.

https://www.facebook.com/marketplace/item/4222257731155191/

1948-cj2a-steamboatsprings-co1 1948-cj2a-steamboatsprings-co2 1948-cj2a-steamboatsprings-co3 1948-cj2a-steamboatsprings-co4

“Purchased this Willys CJ-2A in 1978 and have plowed driveway snow with this incredibly reliable vehicle, with a 1977 Meyer 4-way plow, for 43 years. Some body damage left rear, some leaks- rear differential, transfer case, and transmission. Circulating water heater, new Firestone original style jeep tires, canvas/plastic doors, rebuilt starter, 1 yr old battery, newer chains for two tires, converted to 12V to accommodate Meyer plow”

 
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1948? CJ-2A Duncan, OK $3900

• CATEGORIES: CJ-2A

The three data plates suggest the is actually a 1946. The price above may also include the seller’s tractor.

https://www.facebook.com/marketplace/item/403428898076946

“1948 Jeep CJ · Convertible · Driven 100,000 miles Want to trade 1948 Willy’s Jeep and an International tractor for a 3/4 ton P.U.needs to have auto trans and a/c”

1948-cj2a-duncan-ok2 1948-cj2a-duncan-ok3 1948-cj2a-duncan-ok4

 
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1950 CJ-3A Los Lunas, NM $1100

• CATEGORIES: CJ-3A • TAGS: .

There may be value here. This appears to have a Sears Deluxe hardtop.

https://albuquerque.craigslist.org/pts/d/isleta-1950-willys-jeep-cj-3a/7389997943.html

“1950 CJ-3A project. Comes with 2 engines, one is a parts motor. Has a transmission and transfer case. Hard top has both doors and rear hatch. Will need to bring a trailer for pick up. No title, Bill of sale only. Asking $1100”

1950-cj3a-loslunas-nm1 1950-cj3a-loslunas-nm2

 
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1953 CJ-3B/A Jonesboro, TX $8890

• CATEGORIES: CJ-3A, CJ-3B

This is a mix of parts.

https://austin.craigslist.org/cto/d/leander-1953-willys-cj3a-jeep/7383548942.html

1953-cj3a-austin-tx40 1953-cj3a-austin-tx41 1953-cj3a-austin-tx42 1953-cj3a-austin-tx43 1953-cj3a-austin-tx4

“Started life as a 53 WILLYS CJ3B JEEP but now has a ‘52 CJ3A body

Hurricane F-head engine 134 cu.in. (2.2 liter), 4 cylinders Starts up fast.
Aftermarket carburetor
Upgraded to 12 volt.
130 Amp Alternator
Front axle: Dana/Spicer 25 4.27:1
New front axle bearings
Rear axle: Dana/Spicer 25, 4.27
SUZUKI SAMURAI front and rear DISC BRAKES
Brand New 8.5 in. Auburn Clutch
Spicer 18 Transfer case
Warner T-90 3-speed Transmission
9000lb winch
New muffler

Runs great. Drives great. Stops in a straight line.”

 
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1958? CJ-6 Tucson, AZ $2500

• CATEGORIES: CJ-6

Listed as a 1958, the rare KS 0-9 speedometer (if original) more likely puts this as a late 1956 or early 1957.

https://tucson.craigslist.org/pts/d/tucson-58-willys-jeep-cj6/7390556347.html

“58 Willys jeep cj6, about 70 % finished, needs brakes done and the f 134 engine put back together, the guy before me took the head off, dont know why, cylinder walls and valves have been cleaned and look good, engine turns over just fine, its missing the oil filter adapter stuff but other wise complete”

1958-cj6-tucson-az92 1958-cj6-tucson-az93 1958-cj6-tucson-az94

 
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1953 Truck Houston, TX $15,000

• CATEGORIES: Willys Trucks • TAGS: .

Looks solid.

https://houston.craigslist.org/cto/d/houston-1953-jeep-willys/7394256041.html

“For sale 1953 Jeep Willys. Pictures speaks for it self. Everything works on the truck.
No Leaks.
Start right up.
Price firm!
Selling because don’t have time to drive all the toys.
IF IS UP IS STILL FOR SALE
Video of the truck bellow
https://www.youtube.com/watch?v=9RW6CTtW0JI

1953-truck-houston-tx1 1953-truck-houston-tx2 1953-truck-houston-tx3 1953-truck-houston-tx4

 
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1950 CJ-3A Granbury, TX $7750

• CATEGORIES: CJ-3A • TAGS: .

Could be worth a look.

https://dallas.craigslist.org/ndf/cto/d/granbury-1950-willys-cj3a/7389622321.html

“1950 Willys CJ3A Jeep. Runs well and in good, original condition, no modifications. Includes rifle rack, tow bar and new tires. Instruments, lights and brakes function. Go anywhere, do anything. Jeep is located in Granbury, Texas”

1950-cj3a-granbury-tx9

 
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1961 CJ-6 Dixon, IL $500

• CATEGORIES: CJ-6

CJ-6 Parts .. maybe someone can use?

https://rockford.craigslist.org/pts/d/dixon-1961-willys-cj6-jeep-frame-tub/7389579676.html

“Body, frame, and title from 1961 Willys CJ6 Jeep. The CJ6 is a rare model that was a 20” stretched CJ5. I will delete this ad as soon as sold. If interested, please send me an email with your first name and city. Include your telephone number if you’d rather discuss on the phone. Because scammers like to send “Is it still available” messages to harvest email addresses, I will ignore those”

1961-cj6-dixon-il1 1961-cj6-dixon-il2

 
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1963 FC-150 Katy, TX $15,000

• CATEGORIES: FC150-FC170-M677

Has rust and there is a brake leak.

https://houston.craigslist.org/ctd/d/fulshear-1963-willys-jeep-fc-150/7390888550.html

“1963 Willys Jeep FC-150 Forward Control, 4×4, 4 Cylinder Gas Engine w/ Apprx. 300 Miles on Overhaul, 3 Spd. Manual Transmission, 6 1/2′ Front Hyd. Plow, 11-15 Tires. Starts, Runs, & Drives
Body has rust. Brake manifold is leaking. Includes a snow plow”

1963-fc150-tx5 1963-fc150-tx6 1963-fc150-tx7 1963-fc150-tx8 1963-fc150-tx9

 
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1946 CJ-2A St. Genevieve, MO $1800

• CATEGORIES: CJ-2A

No engine.

https://stlouis.craigslist.org/cto/d/sainte-genevieve-willy-jeep/7385065411.html

“1946 Willy Jeep , no motor .Body in good shape.”

1946-cj2a-stge-mo1 1946-cj2a-stge-mo2

 
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1952 CJ-3A Ottawa, KS $3500

• CATEGORIES: CJ-3A

Needs work.

https://kansascity.craigslist.org/cto/d/ottawa-willys-jeep-cj3/7381869906.html

1952-cj3a-ottawa-ks1 1952-cj3a-ottawa-ks2 1952-cj3a-ottawa-ks 1952-cj3a-ottawa-ks4

“This is a 1952 Willys CJ3 Jeep. I bought the Jeep about 50 years ago and was going to make it look like brand new. Than never happen. It had a over head value engine at the time so I remove it to replace it with a correct motor The flat head motor was stuck and I never got around to fix it. The rust is not bad for this age of Jeep. I think that the wheels our off a Jeep pick-up but not sure. This is a Jeep that will need a lot of attention. I am not sure if I can find the title but will be looking.”

 
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1947 CJ-2A(?) Springfield, MO Estate Sale

• CATEGORIES: CJ-2A

No pics provided.

https://springfield.craigslist.org/gms/d/springfield-estate-garage-moving-sale/7389459260.html

“I also have a 1947 army jeep which runs good. and jeep parts.”

 
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JeepRod Project Fort Collins, CO $4000

• CATEGORIES: News

Not sure how much value is here.

https://fortcollins.craigslist.org/pts/d/fort-collins-rat-rod-willys-jeep-project/7386530848.html

jeep-rod-fortcollins-co2 jeep-rod-fortcollins-co3 jeep-rod-fortcollins-co4

“WILLYS FLAT FENDER RAT ROD PROJECT
rolling chassis with air bag suspension
set up for Chevy inline 6 and TH350
8.8 rear end out of a crown vic with disk brakes
Ford front axle and spindles disc brakes from speedway
new radiator
new reverse corvair steering box
rebuilt TH350
1975 chevy 250 inline 6 with four speed out of a pickup”

 
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1948 CJ-2A Sandy, UT $5600

• CATEGORIES: CJ-2A

This appears to have a newer body kit.

https://saltlakecity.craigslist.org/cto/d/salt-lake-city-1948-jeep-willys/7389200977.html

“Fully restored, excellent condition. On and off road ready. Comes with tow bar, four extra tires/rims, gas can holder/hitch”

1948-cj2a-sandy-uta1 1948-cj2a-sandy-uta2 1948-cj2a-sandy-uta3 1948-cj2a-sandy-uta4 1948-cj2a-sandy-uta5

 
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CJ-2A Chassis & CJ-3B Body Rexburg, ID

• CATEGORIES: CJ-2A, CJ-3B

Seller has a chassis and a body for sale.

https://eastidaho.craigslist.org/pts/d/rexburg-willys-jeep-cj2a-cj3b-parts/7373981802.html

cj2a-cj3b-parts-rexburg-id

“Two items for sale, different prices. Sorry, no part outs. I do not reply to texts or email. Phone calls only, leave a voice message and I’ll call you back. Thanks.

1. 1948 CJ2A rolling chassis: this is the “late” ’48 frame, thicker steel, same frame used for CJ3A and CJ3B. Steers, brakes work, trans and transfer work, radiator, this would make a great chassis to build your old Jeep project on. Front crossmember has been modified, new repro front crossmember included. $950

2. CJ3B: this sale includes the 3B body tub, windshield frame, hood, fenders and grill. Tub is rough with rust, dents bondo, other sheet metal in pretty good shape overall. $750″

 
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1946 CJ-2A Burlington, CT $4500

• CATEGORIES: CJ-2A

Bill spotted this one. It looks like a good price. It’s probably has some body work done near the steps.

https://hartford.craigslist.org/cto/d/burlington-1946-cj2a/7394317032.html

“Runs, steers, shifts, and stops very good. Wheels, body, and frame are solid. Needs very little.New exhaust and brake system.”

1946-cj2a-burlington-vt5 1946-cj2a-burlington-vt6 1946-cj2a-burlington-vt7 1946-cj2a-burlington-vt8 1946-cj2a-burlington-vt9

 
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1949 CJ-3A Sumptner, OR $3700

• CATEGORIES: CJ-3A

Needs work.

https://eastoregon.craigslist.org/cto/d/sumpter-1949-willys-jeep/7391754773.html

1949-cj3a-sumptner-or0 1949-cj3a-sumptner-or1 1949-cj3a-sumptner-or2 1949-cj3a-sumptner-or3 1949-cj3a-sumptner-or4

“Nice little cj2a. Have been working on it but now priorities have changed. New water pump, break reservoir, points, plugs, rotor and cap and spark plug wires. Needs to hook a new fuel line from tank to fuel pump ( which also need replaced. the pump.). motor starts right up when you pour some gas into the carburetor. Great project if you want to restore or clean up and use as is. Mostly just surface rust. Only thru rust I’ve seen is in floorboard on passenger side, which has been plated under. If ad is up it’s available. CASH only and don’t need help selling and I’ve heard all the scams so don’t bother me with them.”