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1950 Willys Sedan Delivery Export Company Brochure

• CATEGORIES: Advertising & Brochures, Features

This is the fifth of five similar brochures, though it’s the only one described as a Willys-Overland Export Company Brochure. It highlights the Willys Sedan Delivery vehicle. The form number is SD-73-MI–80M–350. Like the others, it is nearly 22″x17″.

The brochure in the post below this appears to be the same, though with different colors, and it states it is from Willys-Overland Motors. Why are they different? I don’t know.

This is how the folded front page looks:

1950-03-FORM-SD-73-MI--80M--350-sedan-delivery-brochure1-lores

This is the folded back page:

1950-03-FORM-SD-73-MI--80M--350-sedan-delivery-brochure2-lores

When unfolded vertically, this page appears:

1950-03-FORM-SD-73-MI--80M--350-sedan-delivery-brochure3-lores

When unfolded horizontally, this page appears highlighting the new Hurricane engine:

1950-03-FORM-SD-73-MI--80M--350-sedan-delivery-brochure4-lores

When completely unfolded, this page appears:

Photos

And, finally, this is how the back appears when unfolded:

Continue reading

 
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1950 Willys Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features

I don’t have a high resolution version of this brochure, as it’s more expensive (almost $50 after shipping and taxes .. it comes from Australia) than I’d like to pay. You can see it was originally sent to Minnesota (Cutler Motors Sales, Mora, MN). How it got to Australia I couldn’t say. Curiously, it has the same form number as the export version in the post above: SD-73-MI–80M–350.

You can view more info on eBay

As with the one above, this is the front of the folded brochure:

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure1

This is the folded back page:

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure2

When unfolded vertically, this page appears:

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure3

When unfolded horizontally, this page appears highlighting the new Hurricane engine:

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure4

When completely unfolded, this page appears:

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure5

And, finally, this is how the back appears when unfolded: Continue reading

 
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Comparison of Five Wagon/Truck Brochures

• CATEGORIES: Advertising & Brochures, Features

I was inspired to purchase and learn more about the brochures below after realizing that a poster I saw during a visit at Dave Antram’s place in 2013. Here’s a photo of it:

2013-06-willys-jeep-poster

I’m wondering if there is a Universal Jeep brochure similar to the brochures below. I don’t remember seeing one and I don’t have any documentation of one yet. There also could be other brochures with the same theme as the ones below, so I can’t say these five represent ALL of them.

Now on to the truck/wagon brochures. These five brochures are very similar, so I thought it would be interesting to compare them side by side. As you can see below, the images and coloring of the brochures are very similar to the poster, but not exactly the same. These brochures also have the dimension graphic concept, though the poster expresses it somewhat differently.

While I originally thought these were all printed in early 1950, I’m less certain, as Colin pointed out that #1 (4WD Willys Truck) mentions “Key Starting”, which he thinks appeared in 1952. So, most likely, these appeared between 1950-1952.

You can view the original scans using the following links:

  1. The upper left NEW 4WD WILLYS Truck brochure
  2. The upper right NEW 1/2 Ton WILLYS Truck brochure
  3. The lower left Sedan Delivery Export brochure with the “New” Hurricane
  4. The lower right Sedan Delivery with “Famous” Hurricane is here

4-brochures-wagon-truck-2

These are the back of those brochures:

4-brochures-wagon-truck-1

5. The New Willys Sedan Delivery brochure (domestic only? from the today’s top post)

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure5

1950-03-orange-FORM-SD-73-MI--80M--350-sedan-delivery-brochure6

 
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1947 Photo of Forestry Jeep in Louisiana

• CATEGORIES: Features, Old Images

The Shreveport Times reported on a forest fires on august 12, 1947, and included a photo of a forestry commission jeep.

1947-08-12-the-shreveport-times-fire-forestry-jeep-lores

 
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1953 Photo of a Forestry Jeep, Possibly in South Dakota

• CATEGORIES: Features, Old Images

Speaking of Forestry Jeeps, this photo of a Forest Service CJ-3A with a Fire pump was taken August 15, 1953. The image resides in the Black Hills National Forest Historical Collection.

https://explore.digitalsd.org/digital/collection/BHNF/id/6549

 
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1946 CJ-2A Joshua Tree, CA $9500

• CATEGORIES: CJ-2A • TAGS: , .

This has a louvered hood. The jeep seems solid with a few updates.

https://palmsprings.craigslist.org/cto/d/joshua-tree-1946-cj-2a-willys-jeep/7279111650.html

1946-cj2a-joshuatree-ca01 1946-cj2a-joshuatree-ca0 1946-cj2a-joshuatree-ca1 1946-cj2a-joshuatree-ca2 1946-cj2a-joshuatree-ca3 1946-cj2a-joshuatree-ca4

“SUPER CLEAN
RUNS PERFECT
ALL ORIGINAL
STOCK FRONT WINCH
NO RUST
NEAR NEW TIRES
NICE PAINT JOB”

 
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Year? DJ-3A Surrey Gold Country, CA $9000

• CATEGORIES: DJ-3A • TAGS: .

UPDATE: Price dropped to $9000.

(02/02/2021) It’s still got the footman loops on the fenders, so it looks like it may have been a Surrey at some point.

https://goldcountry.craigslist.org/cto/d/altaville-1943-willy/7270336898.html

“selling a surrey jeep 2wd column shift hard to find 10,000 obo”

year-dj3a-surrey-gc-cali2 year-dj3a-surrey-gc-cali3 year-dj3a-surrey-gc-cali4

 
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1953 CJ-3B Scottsdale, AZ $20,000

• CATEGORIES: CJ-3B • TAGS: .

Lots of ‘shiny’ on this cleaned up 3B.

https://phoenix.craigslist.org/evl/cto/d/scottsdale-1953-willys-jeep/7280756738.html

“I have owned this jeep for 2 years, fixed a few minor issues and now I am looking to make room for another vehicle. The vehicle is a total rebuild which if you come over and check it out, listen to the engine and take it for a spin, you’ll see it is in great shape, all around. Asking $20,000 OBO”

1953-cj3a-scottsdale-az4 1953-cj3a-scottsdale-az5 1953-cj3a-scottsdale-az6 1953-cj3a-scottsdale-az7 1953-cj3a-scottsdale-az8 1953-cj3a-scottsdale-az9

 
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1970 M-718A1 Upland, CA $15,000

• CATEGORIES: Features, M-151

UPDATE: This has been relisted

https://inlandempire.craigslist.org/cto/d/apple-valley-m718a1-ambulance-army-jeep/7275947080.html

(01/12/2021) “Selling a rare military AM General M718a1 Ambulance. Same as M151a2 just setup in the ambulance configuration. Clean Ca title on planned non-op. Pre-smog. Runs and drives great. New nos carburetor and fuel lines. Clean tub never been cut, wrecked, or rolled. Soft top is in decent shape, no rips or tears. tires all have decent tread. Extremely rare Jeep in this configuration and condition. Asking $15,000 no trades.”
1970-m718a1-upland-ca0 1970-m718a1-upland-ca1 1970-m718a1-upland-ca2

1970-m718a1-upland-ca5

1970-m718a1-upland-ca3 1970-m718a1-upland-ca4

 
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1953 CJ-3A San Gabriel, CA $5700

• CATEGORIES: CJ-3A • TAGS: .

UPDATE: Price dropped to $5700.

(01/27/2021) Has a variety of updates.

https://losangeles.craigslist.org/lac/for/d/san-gabriel-1953-willys-jeep/7282014053.html

“It’s 1953 willys. Engine runs no major issues. I have a new pair of bucket seat for you. It’s none op and no back fee.”

1953-cj3a-sangabriel-ca6 1953-cj3a-sangabriel-ca7 1953-cj3a-sangabriel-ca8 1953-cj3a-sangabriel-ca9

 
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1947 CJ-2A Redlands, CA $12,900

• CATEGORIES: CJ-2A • TAGS: .

This has a replacement tub.

https://inlandempire.craigslist.org/cto/d/redlands-classic-1947-willys-jeep/7282315752.html

“Beautifully restored and cared for – original engine and transmission – runs great! New paint, new upholstery, new canvas top (still in packaging), turn signals, seatbelts, almost new tires, and much more! Updated to 12 volt electrical system. Same owner for over 20 years. Current CA registration. Fun to drive and a real eye catcher!”

1947-cj2a-redlands-ca-1 1947-cj2a-redlands-ca-2 1947-cj2a-redlands-ca-3 1947-cj2a-redlands-ca-4

 
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1953 Wagon? Angleton, TX $3000

• CATEGORIES: Willys Trucks, Willys Wagons • TAGS: , .

UPDATE: Still Available.

(12/31/2020) This modified wagon(?) created as a hunting vehicle has a later model grille. It includes a PTO winch.

https://www.facebook.com/marketplace/item/1684042798438023

“53 hunting Jeep. Rebuilt engine, PTO wench, very dependable!”

1953-wagon-angleton-tx1 1953-wagon-angleton-tx2 1953-wagon-angleton-tx3 1953-wagon-angleton-tx4

 
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Hobart Welder Menlo Park, CA $1500

• CATEGORIES: Industrial-Welder-Generator

Still works.

https://sfbay.craigslist.org/pen/tls/d/menlo-park-hobart-welder/7280916528.html

“Vintage Hobart gas powered welder. Powered by Jeep Willys engine.
It’s probably 1950’s era.
Runs and welds perfect. Comes with leads and mounted on a trailer. Located at 3519 Edison Way, Menlo Park.”

hobart-welder-genertor-menlopark-ca

 
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1947 CJ-2A Barboursville, VA $1500

• CATEGORIES: CJ-2A

The body is rough.

https://www.facebook.com/commerce/listing/744843046421469

“1947 jeep Cj2a, body is pretty rough, but the frame is almost perfect except for a small buckle at the frame horn. No title but all the body tags are there, even the frame tag. Runs and drives good, no brakes, needs wheel cylinders. New master cylinder. Needs foot starter wired up. Currently have a jumper wire to start. Needs a gas tank, has a plastic tank for now. May be Interested in trades for other jeeps, broncos, etc.”
1947-cj2a-barboursville-va02 1947-cj2a-barboursville-va1 1947-cj2a-barboursville-va3 1947-cj2a-barboursville-va4

1947-cj2a-barboursville-va0

 
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CJ-2A Body and Front Clip Morro Bay, CA $1000

• CATEGORIES: Body Parts, Features, Parts

That poor CB looks abused. The driver’s step is missing and there are a few mods. Seller has additional parts available.

https://www.facebook.com/marketplace/item/422265132365121

“Cj2a tub, fenders, hood, grill, 3b windshield… 1k obo I have other parts that can go with it for more $$$.”

cj2a-body-morrobay-ca1 cj2a-body-morrobay-ca2 cj2a-body-morrobay-ca3 cj2a-body-morrobay-ca4

 
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DJ-3A Tops Bows and Clips Black Canyon City, AZ

• CATEGORIES: DJ-3A, Parts • TAGS: .

UPDATE: Still Available.

https://phoenix.craigslist.org/nph/pts/d/black-canyon-city-jeep-dispatch-dj3a/7278137833.html

The top bows are $700 a set. A price for the top clips were not included. Both the both bows and the clips are for the DJ-3A convertible model (solid back and CJ-3B-like windshield with twist-knobs across the top). The seller only has a few sets made. He notes that he isn’t making any money on them and has been more than willing to share information on the insights he gains trying to make his top.

The soft top is something custom the seller had made by an upholsterer. It took him some work to redesign and properly fit the top so that it would fold up and connect to the windshield properly, yet also fold down and attach to the body.

Here is pic of the reproduction bows vs. the original black bows:

dj3a-softop-recreation0

Here’s a pic of the soft top:dj3a-softop-recreation1 dj3a-softop-recreation2

 
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1946 CJ-2A Tucson, AZ $12,500

• CATEGORIES: CJ-2A

Has an f-head.

https://tucson.craigslist.org/cto/d/sonoita-1946-willies-jeep/7278981704.html

“46 Willies Jeep 75 % restored, engine is a 1958 Street four-cylinder, new paint, seats, wiring and much more”

1946-cj2a-tucson-az-6 1946-cj2a-tucson-az-7 1946-cj2a-tucson-az-8 1946-cj2a-tucson-az-9

 
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1953 CJ-3B Fallon, NV $11,500

• CATEGORIES: CJ-3B

UPDATE: Still Available.

(11/08/2020) This has a replacement body, along with some updates.

https://reno.craigslist.org/cto/d/fallon-1953-cj3b-obo-trade/7280242543.html

“1953 Willys cj3b. This is a very clean old Jeep, with loads of new parts. It’s on about a 10 year old restoration has the 231 Buick v6 with a three speed plus overdrive. Brand new clutch, new fuel tank, new complete OE wire harness from kaiser Willys online, new ignition switch, headlight switch, front disc brake conversion, and it comes with the conversion for the rear. It runs and drives well, but will still need some tinkering to be 100%. This is one of the cleanest old jeeps I’ve seen. Has new tires all the way around. Come and see it you’ll be driving it home. I’m asking $11,500 obo. Possible trade for a nice 4 door pickup, or Toyota suv”

1953-cj3b-fallon-nv6 1953-cj3b-fallon-nv7 1953-cj3b-fallon-nv8 1953-cj3b-fallon-nv9

 
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Year? CJ-3A Jeep-A-Trench San Mateo, CA $6200

• CATEGORIES: CJ-2A • TAGS: .

This will run and drive. Given that, it seems worth a look. It’s listed as a 1948, but seems to be a CJ-3A.

https://sfbay.craigslist.org/pen/cto/d/san-mateo-jeep-willys/7279960909.html

“Flat fender willys Jeep with trencher. Everything’s is original, everything is there. Car has been in the family for years.

Engine is good, turns over,starts up, and will drive,feel free to bring your mechanic or wrenches to get it started, you will need a battery . 70,xxx miles on it.
Tittle is lost.
Car is located in Sam Mateo”

year-cj3a-trencher-sanmateo-ca01 year-cj3a-trencher-sanmateo-ca1 year-cj3a-trencher-sanmateo-ca2

year-cj3a-trencher-sanmateo-ca7

Continue reading

 
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1950? Willys Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features

There’s no form number on this Willys Sedan Brochure, but based on the style, I would say it’s a 1950 brochure. This is the front of the brochure. Once I receive on additional brochure, I’ll demonstrate the series of 1950 wagon/truck nose brochures.

1950-willys-sedan-delivery-no-form-number-brochure1-lores

This is the back fo the unfolded brochure:

1950-willys-sedan-delivery-no-form-number-brochure6-lores

When unfolded vertically, this page appears:

1950-willys-sedan-delivery-no-form-number-brochure2-lores

When unfolded once more, this time horizontally, this page appears. One interesting detail is that the other similar brochure refer to the engine as “new”, but this one refers to the engine as “Famous”. Thus, I suspect this is a late 1950 brochure.

1950-willys-sedan-delivery-no-form-number-brochure3-lores

When the brochure is fully unfolded, this page appears:

Photos

This is how the unfolded back of the brochure looks:Photos

 
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1955 Photo of a Leb’s Restaurant Delivery Jeep

• CATEGORIES: Features, Old Images • TAGS: , .

UPDATE: Thanks to Mark for forwarding this additional info about Leb’s: http://sites.gsu.edu/historyofourstreets/category/lebs-restaurant/

This May 25, 1955, photo shows a CJ-3B with a Worman hardtop that’s splashed with Leb’s advertising. I can’t tell what the hood advertising states. The photo was taken outside the Bell Telephone Company in Atlanta, Georgia.

https://digitalcollections.library.gsu.edu/digital/collection/lane/id/1427

1955-05-25-cj3b-deli-worman-top

PHOTO CREDIT: Georgia State University Digital Collections 05/25/1955, Lane Brothers Photography.

 
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August 1949 Salesbuilder & May News Article

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: Thanks to a May 27, 1949, article in the Rhinelander Daily News (Wisconsin), we now know that the Forestry Demonstration occurred on May 26th. There’s also more in-depth information on the event within the article.

1949-05-27-rhinelander-daily-news-wi-foresters-lores

=====================

Originally Posted November 8, 2020: This August 1949, Volume 1, No. 6, Salesbuilder shows off the new 4WD wagon. There’s  a report about a Forest exhibition in May of 1949 near Eagle River, Wisconsin, where the fire jeeps showed their ability to get quickly to fires. The Jeepster’s new inline 6 gets a nod, as does the Bountiful Jeep Posse.

1949-08-vol1-no6-salesbuilder01-lores

Continue reading

 
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1957 French Canadian Ad Featuring an FC-170 Stake Bed

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is the last French Canadian ad. I don’t know in what publication is appeared. It’s interesting that it includes a Kaiser-Willys ad number at the lower left (KW-6100F)

year-fc170-french-canadian-fc170-stakebed-lores

 
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1951 CJ-3A Cohasset, MA $12,000

• CATEGORIES: CJ-3A • TAGS: , .

Appears in good shape.

https://www.facebook.com/marketplace/item/133443728658985

“1951 Jeep CJ3-A clean running classic.”

1951-cj3a-cohasset-ma8 1951-cj3a-cohasset-ma9

 
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1952 M-38 Cedar Pines Park, CA $8000

• CATEGORIES: M-38

This runs and drives.

https://www.facebook.com/marketplace/item/1119998038425563

“Military m38a1 willys Jeep. Has Chevy 265 v8 with and top loader 4spd trans mated to original transfer case. Runs and drives, registered with clean title.”

1952-m38-cedarpinespark-ca1 1952-m38-cedarpinespark-ca2