The four page brochure on the right is one I haven’t seen previously. Given the vehicle outlines shown in the second pic, I’d put this at around 1960. If I didn’t already own the Jeepster brochure on the left, I’d get this combo.

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The Clemson 4-Wheeler Center shared this vintage 1978 Hinkle’s brochure. Hinkle’s billed themselves as the world’s largest jeep dealer.

The center seats shown on page 9 for the CJs was something I don’t think I’ve seen. I also thought it was interesting that the company listed X-style and PCV-style Desert Dogs, but not the standard type.

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UPDATE: This post was originally posted July 29, 2016:

I finally snagged this “Jeep Multi-Stop Truck” brochure off of eBay. It is only seven pages. There are no details provided about the chassis used, but it does use the F-head.

The date on this proposal is March 1960. The first ad I have for the FJ-3 is in 1961. My guess is that this may have been 1) a competing idea for a cheap delivery vehicle or 2) the basis for what was restyled as the FJ-3. That AM General made a version of the Multi-stop right after jeep’s general and Military product division was spun off (1971) into the AM General Corp likely isn’t a coincidence.

According to some magazines of the day, the FJ was considered a Multi-stop van, so the description was used, though I don’t believe it ever appeared in any advertising.  For example, this 1959 article except from Google notes the following, “office requirements for pickup and delivery of mail on multi – stop routes . The Fleetvan ” Jeep ” trucks , equipped with automatic transmissions , will feature compact cargo space , high maneuverability , maximum driver visibility ”

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I bought this brochure off of eBay. I don’t remember seeing this version of a jeep camper brochure. The seller has one more for sale.

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This Willys Makes Sense banner from 1950 was used to promote the Willys Makes Sense campaign that was part of Willys-Overland’s marketing shift toward “Willys” as an overarching brand, away from the use of “jeep”. It is listed on eBay for $499.

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This 1957 FC-150 Brochure is Form No. CS-4-57. I’m sure most of you have seen this brochure, but I hadn’t documented it. I got it off eBay and it came with an unopened FC-170 brochure Form No. CS 5-57 I.S.B. I’ll think I may have another one of those brochures. I’ll have to check my folders.

This is the front of the brochure:

This is the back:

The brochure opens horizontally:

Then, the brochure opens vertically:

Here is the back fully open:

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UPDATE: This may be the early version of the Value-rater. An updated version with 1960 dates was reportedly published in 1960 according to the March 1960 issue of Jeep News, page two.

This ebay brochure find is not one I’ve seen. Form No. 59-17, it details comparisons between jeep models (FC-150s, FC-170s, Wagons and Trucks) and the competition. I’ll update it with the real pics when I receive the brochure.

Somehow, I’ve never posted this brochure. I’m sure folks are fairly familiar with it. I’d guess it’s one of the first FC-150 brochures produced, so it likely arrived at some point around January of 1957. It is Form No. W-FC1-CS. It measure 8.5″ x 11″ folded and 25.5″ x 22″ when unfolded.

This is the front when folded:

This is the back when folded:

The front unfolds horizontally to show this wide part of the brochure:

The brochure unfolds vertically twice. First, these two frames appear:

Then another third is folded down to reveal this full view:

Here is the back unfolded: Continue reading →

I am guessing that based on the reference to right-hand driving, and given that jeep manufacturing was introduced in the summer of 1958 in Australia, that this brochure is likely from 1958.

Here is the front of the brochure:

The is the back when folded:

The brochure opens horizontally at first:

Next it opens vertically:

Finally, it opens to the full page:

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The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.

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“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”

I’ve not run across a sign quite like this one with the text accompanying the round part of the sign in this way.

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“The sign is previously displayed it is made of metal not tin its painted measures 48 in width by 24 in height. I am selling it as shown with no claim of originality. An excellent sign to add to your collection if your looking to own a really unique sign. I am selling this item with no reserve.”

The shipping on this is $25US; otherwise, I’d get this rare brochure.

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“Original Willys Jeep 1 Ton Truck brochure”