Advertising & Brochures Research Archives

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1963 Jeep News Volume 9 No. 5

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The 1963 issue of Jeep News Volume 9 Number 5 was eight pages. The entire issue covers “The Greatest Show on Earth”, a short-lived series back by some Kaiser-Jeep advertising. A dealer contest was also held as a part of this event.

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January 1960 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This four page issue of the January 1960 Jeep Service and Parts News includes a reference to a DJ-3A kit allowing the service department to install a passenger seat. I wonder how many DJ-3As were sold without passenger seats?

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1963 Jeep News Volume 9 No. 4

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

The fourth installment of the 1963 Jeep News shifted back to eight pages with this issue. It’s clear from the front pages thus far in 1963 that the Wagoneer and Gladiators were popular additions to the jeep line up. Each month seemed to bring reports of new sales highs.

Also interesting on page one is the reference to Wide World of Sports (WWOS) filming the 1963 Jeeporama near Boulder, Colorado. Unfortunately, I had no luck finding any WWOS episodes related to that filming.

Page two brings us the story of Noble Trenham and Dean Fisher, a pair of adventurers who went around the world in a modified FC-170. Their story includes their interrogation by Colombian officials  who didn’t believe they were on a goodwill tour. The situation looked dire until they produced evidence of attending USC; it turned out their interrogators were familiar with two local boys who were also attending USC. You can read that story here: https://issuu.com/trailsmag/docs/august-2012/25, which is part of a series titled A True TrailBlazer in Trailblazer magazine (series starts with this April issue).

The article also mentioned that a book was in the works. Well, the work took decades, because it wasn’t until 2018 that a book was finally published by Dean Fisher (if there’s an earlier book, I didn’t find it in my brief searches). I just bought a copy, so I’ll let you know what I think: https://www.amazon.com/Roads-Peoples-Birds-Mountaintops-Billabongs/dp/1622881877 .

Page three of this Jeep news shares one of the more interesting DJ-3A ice cream trucks I’ve ever seen. I wonder what ever happened to it? Also on page three, the page reported that the Sareea Al Jamel 4WD Club of Indio’s annual desert trip drew 322 vehicles and 978 people!

Pages four, five and six celebrate the 60th year of the company, starting with Overland. Page seven includes a variety of photos, including a CJ-3B, which is a surprise given those rigs had been ignored by the editors of Jeep News for years!

Page eight tells the story of the “Jeep mounted band”, while a photo farther down on the page shows another example of a Virgin Islands FC used as a tour jeep (here is a different example).

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December 1963 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of jeep news included a handy index to locate information within earlier editions of the newsletter. That would have been handy to have for the regular Jeep News issues as well.

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1963 Jeep News Volume 9 No. 3

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The 1963 issue of Jeep News, Volume 9, Number 3, is only eight pages. I was surprised to learn on page one that the Kaiser-Jeep headquarters was established in Oakland; I didn’t know that had happened. Lower down on page one, it was interesting to see that despite the new name (Kaiser-Jeep), dealerships were to be listed under ‘Jeep’ in the “phone book”. For those too young to have used a “phone book”, ask you parents what that strange device was and how it was used (and, while at it, ask them about the Sears Christmas Wish Book, too).

Page two begins with an overview of the Fourth Annual Arizona Jeep Jamboree, sponsored by the Phoenix, Arizona, Jeep Club. I don’t have a sense of how popular this became or when it was halted (I assume it was halted?). Page two also contains a look at some of the upcoming Jeep ads. Page three notes the expanded presence of Kaiser-Jeep at fairs across the country.

Page four highlights dealer issues. Page five reports on the industry recognition Kaiser-Jeep received for the new brochures. Lower down on page five is the story of a Wagoneer climbing Mt. Haleakala in Hawaii. Page eight contains a variety of jeep photos from auto shows around the world. There’s also a photo of an FC-170, truck, and Wagoneer with campers.

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November 1959 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This November 1959 Jeep Parts and Service News contains a couple small notes on column shifters. In particular, there were two different steering column assemblies used on the two-wheel-drive jeeps (wagons, sedan deliveries, and DJ-3As). The full assemblies can be swapped, but the parts cannot be swapped.

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1963 Volume 9 No. 2

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

At some point in 1963, Jeep News stopped adding a month to the printings, so we must use volume and numbers to delineate the various Jeep News issues. This issues, volume 9, Number 2 in 1963 is eight pages.

Page one has a neat photo of an FC-170 with an extended rear and an extra axle. That looks pretty handy! Page two contains some upcoming ads, along with a nod to some Argentinian jeeps. Page three shares the news of more jeeps in more movies, including “The Nutty Professor”, The Ugly American”, “Donavan’s Reef”, and “My Six Loves”.

Pages four and five contain dealer news. Page six continues the coverage of the Hatari! movie, this time internationally. Page seven shows police and police-dogs lined up in front of DJ-3As purchased by the Philadelphia police. Page eight covers some international updates.

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June 1959 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of Jeep Service and Parts News is one of about twenty issues I obtained. This is the earliest one I have. I am unsure when these bulletins began, but given this is volume eight, then this must have started someone around 1953? These likely were tossed or destroyed pretty quickly.

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Oct 1968 Review of the Wagoneer V8

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Kaiser-Jeep must have arranged to have this article, originally printed for Four Wheeler Magazine, printed as a stand-alone ad piece for dealers and prospective customers. It’s printed in black and white, rather than color, and is eight pages. The form number is 69-02, suggesting this run was printed in Feb of 1969.

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Oct 1968 Review of the Wagoneer V8

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Kaiser-Jeep must have arranged to have this article, originally printed for Four Wheeler Magazine, printed as a stand-alone ad piece for dealers and prospective customers. It’s printed in black and white, rather than color, and is eight pages. The form number is 69-02, suggesting this run was printed in Feb of 1969.

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March 1963 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This March 1963 issue of Jeep News is once again eight pages. Page one announced the name change, with the company shifting from Willys Motors to Kaiser Jeep, while the Willys Sales Corporation was changed to Kaiser Jeep Sales Corporation and Willys-Overland Export Corporation changed to Kaiser Jeep International Corporation.

Page two continues a story from page one about the Chicago show and it introduction of the 1963 Gladiator and Wagoneer. Page three includes a nod to Tom McCahill, who praised the new Wagoneer in a review of the new jeep.

Page four has more about the new models. Page five discusses the results of the Sun Carnival race in El Paso, Texas. Page six shows the continuing efforts to market Hatari!. Page seven contains several FC-related images. Page eight tells the story of using jeeps on a 27,000 acre ranch in Nebraska.

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December 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The December 1962 issue of Jeep News was eight pages. Page one shares the news that sales jumped 56 percent, thanks in part to the new jeep models. Meanwhile in El Paso, Texas, organizers of the Sun Bowl planned to host a Jeep Derby as part of the Sun Bowl festivities. Page two shares some photos from a 300-person jeep caravan to Gila Cliff Dwellings National Monument (created in 1907).

Page three contains a variety of miscellaneous stories. Page four includes a great example of the Jeep Herders logo. The club was located in Sheridan, Wyoming. Page five shared the story of Frank Kuboski and his San Juan Scenic Tour Jeep business operating out of Ouray, Colorado (editor’s note, Ouray is pronounced “Your-ay”, as my son likes to remind me .. I always mess it up!).

A highlight from page six was the announcement that Oakland, NJ, Police Chief purchased a wagon with a matching boat and trailer for rescue work. An unusual article on page seven explored Hollywood’s Lloyd Bridges’ views on raising kids, while lower on the page the Jeepster Club of America celebrated their fourteenth anniversary. Finally, on page eight, came the report of a radio newsman delivery his show from the bed of a CJ-5.

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1959 Lighter Celebrating the Building of Jeeps in Canada on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The starting price for this unusual lighter is $49.99.

View all the information on ebay

“1959 Dundee Lighter promoting the FIRST CANADIAN BUILT JEEP® August 21, 1959. Back reads: WILLYS of CANADA Ltd, Windsor, Ontario. Scratches from storage. Blue, white and black enamel shows very little if any wear. Needs a cleaning. Being sold “As Is” as we didn’t have any fluid or flints to test.”

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October 1962 “Extra” Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page October 1962 issue of Jeep News introduces the Gladiator and Wagonneer. So, it may not be too surprising that this entire issue covers these new jeeps.

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Israel-Kaiser Compact Tender Literature

• CATEGORIES: Advertising & Brochures, Features, Willys Trucks, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I found what I believe is another Israel Kaiser brochure which highlights the Compact Tender design. This truck looks more like a modified wagon than a truck. The bed does not appear independent of the cab.

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=================

Original Published Dec 05, 2010: Congrats to Or who spotted some information from a “Kaizer-Ilin Industrys Ltd” marketing document at the Israel Cars forum.   He and I have both searched for any official piece of evidence that the vehicles we were seeing were really produced and this represents the first step in that process.  We still don’t know how many were produced, nor how many years they were produced, nor in how many countries they were produced (though they have appeared in both Israel and the US).

The document below is from 1963.  Or translates it the following way:

1. Tender Willys
2. “Station Car”
3. Compact Tender
4. c’hamp 1963

Moreover, Or spoke with some of the folks at the Israel Cars forum and discovered that the Compact Tender is built on the Panel/Wagon frame (104.5″ wheelbase) rather than the long pickup frame (118″ wheelbase).

Thanks to the guys at the Israel Cars forum for posting this Ad:

 
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October 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The October 1961 issue of Jeep News was eight pages. Page one included a couple photos of the FJ-3A from different angles. Willys Motors also announced that eleven TV commercials would hit the airwaves over the coming months. I am not sure sure if all these commercials have been saved to YouTube or not.

Page two shows the results of the second annual Las Cruces Jeepathon. The event featured fifteen racers and 8500 spectators. An article on page two also noted that the October 1961 issue of United Airlines Mainliner magazine featured four images of jeeps, including “a lavatory truck, Surrey, FC-170, and a conventional one-ton pickup truck”.

Page three shows a small elephant in the back of an FC-170 along with Joan Crawford with an DJ-3A Surrey. Page four shows two ‘comparison-data’ brochures, one for the truck and one for the wagon. Another of these was published for the CJ-5 and DJ-3A and is available on eBay.

Pages five and six are mostly dealer information. Page seven is highlighted by Rock Hudson and Gina Lollobrigida and their movie ‘Come September’.

Page eight shares the story of Evie Durant, a church worker who uses her jeep for a variety of tasks in Alabama. Also on the page is a surprisingly robust rebuild of a CJ-6 into a swamp maneuvering, oil searching rig. Finally, there’s a short story of some college graduates and their training with the Audio-Visual wagons prior to their departure of Africa.

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1956 Truck Newspaper Metal Print Block Stamp on eBay

• CATEGORIES: Advertising & Brochures, Features, Willys Trucks This site contains affiliate links for which I may be compensated.

UPDATE: At bottom is a printed version of the plate listed on eBay. A few of the pics show the truck with the high middle cross piece on the grille, which helps date it.

View all the information on eBay

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“8 x 6 x 1 inch
“Let us demonstrate America’s lowest priced 4-wheel drive truck”
“4-Wheel Drive Jeep Truck”
“Willys…world’s largest makers of 4-wheel drive vehicles”

====================================

Originally published April 14, 2013: The ad is from 1956.

“Original newspaper ad , 8 x 8 .”

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June-July 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The June-July 1961 issue of Jeep News is only six pages.

Page one shares news about the FJ-3A, which the company planned to introduce in the fall of 1961. Interestingly, the paper refers to it as The Commercial ‘Jeep’ Fleetvan. Page two includes another example of an FC-170 with a custom camper on the back.

An articles on page three highlight the use of jeeps at Lake Placid, New York, and the continued use of DJ-3A Dispatcher surreys as part of the Pepe movie promotion. Page four shows how an FC-170 was converted into a horse carrier. Page five is all dealer news.

Page six shows some images from a jeep club meet at Kaiser Steel, while a pic at the bottom shows a militarized FC-170 with it’s top removed.

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March 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This eight-page Jeep News was published in March of 1960. On the front page, the company announced the 1960 ‘Jeep’ Approved Equipment Sales Program to further push third party equipment sales, which rose 33% in 1959 vs 1958. Willys Motors also welcomed a new Jeep Approved Equipment sign.

In addition, the front page highlighted the Surrey, noting that Pepsi had purchased 100 surreys, making it the largest Surrey purchase to date. Eighteen of those went to Tulsa in custom colors of Code N-57 Pepsi-Cola Yellow and Pepsi-Cola Creamed Striped Vinyl, but it is less clear to me what colors were used for the other surreys. Finally, the front page noted that the Surrey would appear in “Seventeen” Magazine on April 04, 1960 (see full ad in black and white here).

Page two referenced three different brochures. The first brochure was highlighted to announce that an updated version of the value-rater with 1960 data had been published (view the 1959 version here). The second two brochures were intended as mailers for a targeted audience of contractors, engineers, and other building trades people. The first mailer was titled “When The Weather Outside Is Frightful” (DM60-01), while the second one was “Building Up? Or Down?” (DM60-02). At least nine 1960 DM60-XX brochures were produced, though I am still missing DM60-05, DM60-07, and DM60-08.

A story on page three describes the use of a Surrey by the fashionable “Togs for Women” stores as “a trailing fashion show, with a trailer loaded of the latest in women’s clothing.” Pages four and five cover the rise of jeep clubs from across the country, both for fun and for community service. Pages six and seven have a variety of FC stories.

Page eight has another Bonners Willys story, this time highlighting a DJ-3A Dispatcher, though the hardtop on the dispatcher looks most like a very early Willys Overland top like this one. Meanwhile, a different article shared the news of a thirty-two Dispatcher purchase by Sommers Drugs, a San Antonio, Texas, drug store chain.

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March 1960 Seventeen Magazine Swingy Surrey Stripes

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Page 140 of the April 1960 issue of Seventeen Magazine included a photoshoot titled ‘Swingy Surrey Stripes’ that used a jeep Surrey (as reported in the March 1960 issue of Jeep News). I looked into buying a copy of that issue on eBay, but it would have been $50 with shipping. Instead, I found a black and white version from archive.org. In August of 1960, a contest ad for a Surrey-give-away would appear in a  Seventeen Magazine ad for Miss Gotham.

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Jan(?) 1960 Weather Outside Is Frightful Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These are photos from eBay of a 1960 brochure, though I can’t tell the exact form number. My guess is that it is Form DM60-01, based on this March 1960  Jeep News issue. I had a chance to buy this once on ebay, but missed out on it.

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Feb 1960 Building Up? Or Down? Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This February 1960 Building Up? Or Down? brochure had some older photos, so I’ve updated them.

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January 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This six-page January 1959 issue of Jeep News is only six pages.

Page one shares dealer news, as does much of page two. Page two (and page six) also has a ‘history’ of the jeep, which at that point was only eighteen or nineteen years old, depending on the start date of 1941 or 1940. Page three devotes a whole page to Jarvis Jeep out of Portland, Oregon. An article on page four tells the story of an FC-170, with an unusual bed, that was used as part of a Christmas tree business. Page seven has a story about an FC-170 out of Hutchinson, Kansas, with a variety of extras. Page eight covers the newly formed Tulare County Four-Wheel Drive Club.

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The Willys-Overland Forge Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: Colin estimates 1949 on this brochure, figuring there were new forges installed for some 1950 products.

I won this odd ball item as part of a 3-item auction where nobody else bidded! This twenty-eight-page Willys-Overland Forge booklet provides some background and highlights about the company’s forging process. My guess, based on the last page, is that Willys-Overland was attempting to find corporate customers that needed parts or other items forged, suggesting that the forge may not have been running at full capacity making jeep parts. There’s no date on this, but my guess is that this was produced around 1950.

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Continue reading

 
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November 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

At twelve pages, the November 1958 Jeep News is one of the largest issues published.

Page one contains various dealer info stories. Page two discusses the growth of jeep clubs and their potential as unofficial ‘salesmen’ for the product and brand. Also on page two is a discussion of the jeep-name origin. You’ll note the appearance in that discussion of the term “G P”, which I’ve yet to see definitive proof to if being used prior to the introduction of the Ford GP in early 1941. Bill Norris was able to locate a blurb, possibly from May of 1942, that suggests the letters “G P” that “appeared on all orders for the specifically made car”, however it’s not clear which orders such letters appeared on or when they appeared. But, it’s an avenue worth exploring.

Page three highlights dealer news, while page four shares how popular jeep exhibits had become at local and state fairs. Page five covers the importance of lighting to jeep dealerships, while page six and seven announce that dealerships have penetrated areas all over the US, though none of the dealerships shown are west of Oklahoma (still 1300 miles to LA from OK). Page eight and nine are again mostly dealer news, though page nine does cover a druggists satisfaction with the new DJ-3A dispatcher.

Pages ten and eleven have a wide variety of stories, but I thought the custom DJ-3A “The Goody Cart” ice cream jeep on page ten was particularly interesting. Page twelve covers a story about some jeepers capturing California horse rustlers.

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