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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
One of the places this Rice Krispies with a Jeep appeared was in the October 24, 1942, issue of the Saturday Evening Post, pg 6.
UPDATE: Through Fred Coldwell’s “Selling the American Wonder“, Maury learned that this unusual ad featuring the Ford Pygmy was published in the August 18, 1941, issue of Time Magazine.
Given this brochure suggest the winch would fit on a DJ-3a, this must be post 1956. I didn’t realize the Ramsey was still advertising them so late.
View all the information on eBay
“Here I have an
Excellent Condition
Single-Sheet Mailer
NEW!
The Ramsey C7R Capstan
For
CJ-5 CJ-6 CJ-3B CJ-2A ‘Jeep’ Universals and DJ-3A ‘Jeep’ Dispatcher
Measures about 8 ½ x 11 inches
Has been folded
Bulletin 141”
This particular Wilmington, North Carolina, dealer was selling trucks, cars, jeeps, tractors, and much more. The ad appeared in the February 7, 1946, issue of the Wilmington Morning Star.
UPDATE: Nate’s hoping to gather some Stratton-related information. So, I’ll be using this post to gather that info. If anyone has any more insights into this lift, email me at d@ewillys.com or post it directly to Nate’s thread on the earlyCJ-5.com page. Also, Clint Dixon and Barry Thomas have authored a five-part series of articles for the Dispatcher Magazine titled “The Making of the Farm Jeep”. The Fall of 2018 issue includes information on the Stratton Lift.
As early as 1949 Stratton Equipment out of Cleveland, Ohio, was marketing hydraulic products. One example was their truck lift, a hydraulic lift used for placing cargo onto truck beds. The lift is pictured at the top of page 146 in the October 1949 issue of Popular Mechanics. This was just one of multiple patents filed over the period of three decades (1940s-1970s) by Alfred F. Foote, product designs both jeep-related and non-jeep-related.
1) On July 27, 1960, Alfred F. Foote filed a patent for the Stratton Lift with the Stratton Equipment Company as the assignee. Due to the lack of information related to Stratton lifts, it was unclear to most when this product hit the market. Given the patent date, the lift likely entered the market in late 1960 or later.
As part of his patent, Foote references both the Monroe and the Love designs. The patent for the lift was granted on Feb. 26, 1963.
2) This Stratton brochure is currently on eBay (Nate has better scans of this brochure):
3) These are two mailers that I think someone sent me .. was it you Barry? Continue reading
This ad with a CJ-2A sporting a canvas top was published in the November 24, 1946, issue of the Evening Star.
This is an unusual item.
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“THIS AUCTION IS FOR ONE Original Vintage STICKY BACKED PICTURE OF A 1950 WILLYS JEEP STATION WAGON MODEL POSTER WITH DETAILS OF ITS FEATURES. THIS POSTER WAS TO BE USED TO CORRECT A SALES POSTER ALREADY PRINTED THAT HAD THE WRONG INFORMATION ON IT. THIS STCKY WAS TO BE PLACED OVER THE ORIGINAL POSTER TO CORRECT THE ERRORS. ERRORS HAD TO DO WITH THE FRONT END DESIGN, AND MOTOR.
THE POSTER COMES WITH A WRITTEN LETTER FROM WILLYS OVERLAND ON WHY THIS POSTER IS NEEDED AND HOW TO USE IT.
DATED MAY 20,1950
MEASURES 22 X 11-3/4 INCHES.”
Interesting brochure. It includes a quiz.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”
These aren’t the greatest brochure examples, but I’ve never run across brochures for A. J. Parsons equipment. Also included are a couple go-for-digger plow documents. The price is crazy.
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Plow:
Maury shared this one. It isn’t pristine.
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“Universal Jeep Willys-Overland Sales Brochure. Undated. 32 pages. With photos. See photos. Creases and stains.”
This “Jack of all Jobs” ad was publishing in the April 7, 1946, issue of the Sunday Star.
UPDATE: **SOLD** Was on eBay
(03/20/2016) Here’s a hard-to-find single sheet brochure.
“Here I have a Single Sheet Flier for the Willys Jeep mail Dispatcher from 1955.
This has some wear and a small tear on the bottom (See Scans) but still displays Very nicely.
Will ship in a protective Sleeve with backing board.
Nice item for the Willys Jeep Collector!”
UPDATE II: This brochure is reminiscent of the Argentina jeep pickup, though this one looks much more CJ-5ish. This is currently on eBay.
UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.
———————————
(Original Post 02/02/2015) This is a single page unfolding brochure.
“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”
During 1947, the Fleming Company pad for some newspaper advertising. Two of their jeep ads are show below.
In April of 1947 the Fleming Company paid for this “Speed up Work” ad in the Sunday Star-News.
Later that year, this ad appeared in the August 24, 1947, issue of the Sunday Star-News in Wilmington, N.C, paid for by the Fleming Company.
This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.
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“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”
This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.
This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.
From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:
Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.
View all the information on Amazon
UPDATE: **SOLD** Was on eBay.
I don’t think I’ve run across this brochure before.
“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).
Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”
The jeeps’ PTO powered this sweeper.
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“Original non color sales sheet , 8.5 x 11 , printed both sides , has many small pieces of tape at tears at edge , has 2 horizontal folds , 3 file holes at edge , wrinkling at edges , some soiling”
It’s not a good price for these seven brochures.
“Original Willy’s (Jeep) Station Wagon Brochures. Group / Lot of 7 brochures. Various years and models from the 1950’s. Good Condition. Covers, edges show some wear, stamps, small writing.”
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UPDATE: **SOLD** Was on eBay.
Great sign.
“For your consideration selling with no reserve.. Used previously displayed 38×12 inch Jeep sign. Sign face is in excellent shape has only minor defects in the silk screen which may be visable in the pictures…Light source is a florescent bulb that runs off regular 110 voltage via 2 prong plug. Has a metal frame and wooden backing. Selling at no reserve. won’t be disappointed. Ships priority insured.”
Neat old postcard. Seller has multiple postcards. Includes images of an early wagon and a CJ-2A.
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“Print. ca 1947. Albuquerque, NM. Tovrea Equipment Co., Willys Jeep Dealership.”
I don’t think I’ve documented this ad. I can’t remember seeing one that included a photo/illustration of just the body (lower right corner).
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“Vintage 1949 Magazine Ad For Jeep
A Full Page Ad for Jeep, “The Jeep Station Wagon – a roomy, comfortable passenger car and a practical utility vehicle for family and business errands.” The backside is an article with picture. Also included are pages with articles and an Ad for “Volt Athletic Equipment”.
The Ad measures approximately 13 1/2″ x 10 1/2″. It is in good vintage condition with discoloration due to age. The Ad is kept in a clear plastic bag with cardboard so it doesn’t get bent.”
