I like this brochure. It includes some nice visuals of the Canfield Wrecker stowed in the back of the truck and jeep.
Advertising & Brochures Research Archives
1960s White Automotive Soft Top Brochures
White Automotive was based out of Colorado Springs, Colorado. The company sold different types of soft tops for a wide range of jeeps. They also sold tire covers, half-doors, spare-tire carriers, and other items. The brochures below are currently on eBay. The company also used the brand name Whitco and/or White Mfg. at times.
1. This one page brochure includes a dealer’s note.
View all the information on eBay
2. White Automotive’s bikini top and half doors.
View all the information on eBay
3. This is an example of a brochure that uses the brand name “Whitco”.
Kayline Brochures **SOLD**
1.. These hardtops were produced out of Colorado, but also marketed by Kelly Manufacturing east of the Mississippi.
More Early Worman Brochures
I stumbled upon some more Worman brochures in my archives. I’d meant to include these in my Dispatcher article, but my not so organized organizational methods thwarted my best intentions. These are from either 1947 or 1948. It’s possible that these tops still exist, but are easily mistaken for the later Sears tops (at least, i could have easily made the mistake).
Laurel C. Worman and the Worman Products for Early Jeeps
UPDATE II: More history on the Worman company in the January 1948 issue of Wilys Overland Sales News.
UPDATE: This article appeared in the 2016 Winter edition of Dispatcher Magazine. The original of this was posted in October of 2106 as a series of notes, but is now updated with text from that article along with some additional photos.
Willys-Overland equipment manufacturers experienced a range of successes and failures. One of those who entered the market at the dawn of the CJ-2A to achieve the former was Laurel C. Worman, a businessman who created the first set of jeep hardtops for different applications, most sold under the brand Jee-Cab.
EARLY YEARS OF LAUREL C. WORMAN:
Laurel C. Worman was born in 1898 in Toledo, Ohio, to Ernest and Clara Worman. He was the younger of two children. The boy’s father Ernest was a self-made man, who developed a large hardwood lumber business, something Laurel must have watched with fascination. When he was old enough, Laurel married Muriel Florence Jackson. The pair had two sons, Ernest “Ernie” William and Lester Lee Worman. The couple later divorced. By 1940, Laurel had remarried a woman named Ruth.
Perhaps Laurel’s father’s entrepreneurial influence led him to become a self-made man himself. While his early employment history has yet to be unearthed, by 1941, Laurel was president of Packard Toledo, Inc. Well known in Toledo automotive circles, Laurel later that year became a northwestern Ohio distributor for the new Willys Americar. It may have been the car that interested him most, but more likely it was the potential of the jeep, which had garnered automotive interest for more than a year.
About this time in 1941, Laurel C. Worman incorporated a company by the same name, under which he placed the Willys dealership. It was only one of several companies he would co-found. In December 1941, he went to Washington, D. C., as a dealer representative and gathered with other auto industry to reps to establish a ceiling on car prices, perhaps in anticipation of war. Four days after returning from his D. C. meeting, the Japanese struck Pearl Harbor.
The war doesn’t appear to have slowed Worman down. By 1942, he was placing ads in the Toledo Blade, arguing how “Willys Truck Owners Are Lucky!” Laurel noted that Willys-Overland had produced the most economical line of trucks. He told potential customers they would be well-served by the truck’s low use of gasoline and their rugged nature, two characteristics important for enduring war time challenges. Worman also made sure to note that Willys was the producer of the jeep, already famous by September of 1942.
As an automotive dealer seemingly in the thick of things in Toledo during WWII, there’s no evidence he formed plans for any jeep equipment. But, as a Willys dealer in Toledo, he certainly would have stayed abreast of the CJ’s progress and must have saw potential in the jeep following the war.
THE CJ-2A ARRIVES:
When the CJ-2A was introduced to the public in July of 1945, options included a front soft top ($55) and rear soft top ($39). The first civilian hardtop half-cab, according to Fred Coldwell in his Preproduction Civilian Jeep book, didn’t go into production until the fall of 1945. Somewhere around that time, the Army asked Willys-Overland to design a full steel cab for the late 1945 MBs. The result was a stretched version of the half cab, but it never went into production. One probable reason was that steel was in short supply. Another reason was that they were heavy.
In August 1945, Worman invited prospective buyers to visit his dealership and see the new “Universal ‘Jeep’” for themselves. The amazing “4-in-1” vehicle was advertised as a light truck, a light tractor, a runabout, and a mobile power unit. But, it still lacked the comfort of a full cab, a fact that must have been apparent to Worman as he engaged customers and sold jeeps through ’45 and into ’46.
Perhaps after hearing from dealers and customers that they’d prefer a hard top over the canvas front and rear tops, the Willys-Overland decided to contract with Laurel C. Worman to produce a line of hardtops. The hardtops would be made of aluminum, which, unlike steel, was amply available and light.
Koenig Hardtop Brochure
This Koenig brochure highlights the early tops made by the company. This brochure was produced circa 1948.
10 Page Garwood Dump Bed Instruction Booklet
I missed out on this rare Garwood DumpOMatic Hoist Bed Booklet for the FC-170. It sold for $28.97 on eBay yesterday morning. I
1954ish Instructions for Installing Winch
This unusual document offers several pages of instructions for installing a crankshaft pulley powered “Jeep Winch” on a CJ-3B. It’s curious that the winch is not branded as part of the document, but I am guessing is a Braden winch?
Warn LockOMatic Brochure
As a part of the purchase of the gun brochure last night, I also received this LockOMatic hub brochure. It starts as a 2″x4″ brochure that folds out.
1970 Kelly Manufacturing Brochure
Will asked if I’d scan this brochure for him. In a post a couple days ago I thought the Bonanza III hardtop had wide glass pieces where the brown indents are, but it turns out those are just indents with dark brown simulated walnut stickers. This also shows that Kelly made Jeepster Commando and Bronco hardtops.
1954? Service Wrecker Mailer on eBay
The seller lists this as a 1954 brochure, but given there’s a chart dated “May 1955”, I’m gonna guess this is more like 1955 or 1956. The auction ends about 8am PST Saturday.
“Up for Auction is a Very Rare and Amazing 1954 Operators Like Mr.Service Find Profit in The ”Jeep” and Jeep Wrecker with 4 Wheel Drive Universal Brochure/Advertisement, top right corner has a tiny piece missing in very good condition.”
CJ-5 Brochure From South Afrika on eBay
This brochure was designed in Zurich. This copy was sent to Willys Afrika circa 1960(?). It’s for sale out of Great Britain, so there’s a hefty charge for mailing to the US.
“An original Willys Jeep CJ-5 sales brochure – Willys Jeep Universal CJ-5 Emblem of 4-Wheel Drive Transportion brochure
Contents Include:
Worlds Most Useful Vehicle
Jeep Versatility
Functional Design Jeep Economy
Jeep Durability
Power to all Four Wheels
Petrol of Disel Engine – Jeep Balanced Power
Specifications
No of Pages: 8
Format: Stapled booklet
Reference No/Part No: CJ-5 100
Measurements: 8.25 x 8.25 inches ( (210 x 210 mm)
Condition: Very good. The back page has some wear marks on it, blurring the print a little. There is an ink stamp for a dealership in South Africa. Please see photographs for details.”
Ad for an Autodyne Hardtop
UPDATE: A search revealed a second ad, this time in the December 1968 issue of Desert Magazine (pg 34). That same issue also included ad for VW fenders by the same company (pg 42).
This fiberglass hardtop for CJ-5s was advertised in the November 1968 issue of Four Wheeler. I’ve never run crossed one.
1968 Desert Magazine Ad of the VW fenders:
Koenig Hardtop Brochure
This was another good score off of eBay. I’ve seen the first few pages before, but not the last page with the all steel grain boxes.
1962 Kelly Hardtop Brochure
I snatched this awesome Kelly hardtop brochure off of eBay for a good price. It includes information on the Kelly Safari hardtop. What I like is that the brochure also documents the models numbers.
Also included was the price list (one that includes two different types of dispatchers) and an original order envelope. I also didn’t know that Kelly interacted with Kayline tops at one point. Based on a Kayline brochure, it appears that Kayline handled the territory west of the Mississippi, while Kelly sold Kayline tops east of the Mississippi.
Monroe Hydraulic Lift Brochure on eBay
Bestop Back Seat Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
I didn’t know Bestop made backseats. Not much useful info on what types they made.
1949 Seco Mill Direct Drive Brochure
Early Warn Brochures
I missed out on these early Warn brochures that sold on eBay. There were two hubcap brochures, also known as “summer hubs”. The third brochure (in yellow) touts the Automatic Warn Hub. According to Hugo Vidal, Warn Industries and Hugo’s company AVM had all kinds of trouble with the Automatic hub, so it was discontinued (possibly in favor of the Warn Lockomatic hub?).
Warn LockoMatic Hub Brochure
Quincy Air Compressor Brochure
1948 Newgren Stabilizer Brochure on eBay
Cool Newgren color brochure.
“Up for auction without reserve is an old Single Sheet Double Sided Advertising Brochure for the Newgren Company. This company made Farm Implements and Accessories especially “Tailored” for Use with the Jeep equipped with the Monroe Hydraulic Lift. This brochure is specific to the Newgren Lift Stabilizer Kit For the Jeep. Form No. N-60A.”
Newgren Pest Control Brochure on eBay
Nice color brochure of a Newgren sprayer.
“Up for auction without reserve is an old Single Sheet Double Sided Advertising Brochure for the Newgren Company. This company made Farm Implements and Accessories especially “Tailored” for Use with the Jeep. This brochure is specific to the Newgren Row Crop and Field Sprayer For the Jeep. Form No. N-184 9/48. Condition is good with light edge wear, tear and some creasing. This brochure is a hard to find farm Jeep advertising piece.”
22 Carat Gold-Plated FC-170 Dish on eBay
Can’t be too many of these around.
“Presenting for a FC 150/170 pickup truck enthusiast consideration is an American made VINTAGE NOS CORRECTLY COMPLETE 22K GOLD PLATED ACCESSORY MASCOT. This super rare all metal mascot FC truck dish is a deluxe collector’s edition personal unique outstanding desktop accessory!! It has always been stored in it’s original red soft cloth custom fit pouch, with original instruction care label, packing tissues paper and complete colorful original dealer display box!! The approx. measurements are a 6″ diameter dish with a 2 1/4″ by 1″ highly detailed elevated/pedestal mounted FC truck. Note: 1 end corner section of this original dealer box has separated over the years while in storage. That being said this ultra rare vintage forward control Jeep pickup mascot truck will be double boxed for proper protection for safe shipment. Both metal dish and pedestal/mounted cast metal truck are in extremely nice overall original vintage condition for their obvious age. I believe this extremely outstanding 22K gold plated collector’s FC truck enthusiast mascot accessory would be the ultimate/special/thoughtful/rare gift for any vintage Jeep truck owner’s mantle or desktop. The written description above is my opinion and should in no way be construed as a guarantee of authenticity, age, or condition. Remember no guarantee was given or implied on this item.”
1960s Jeep Equipment Book
This Jeep Equipment book looks like it was from the early 1960s, given the photo of the CJ-5 with the fake battery box lid. .