I found this cool brochure on eBay for almost nothing. It’s printed on very thin paper. It’s 8.5 x 11, but part of the left side folds over, bringing it’s width down to about 6″. I believe it is was created in 1946 or 1947. The photo below as an early grille and a column shift. One illustration has tool indents.
Advertising & Brochures Research Archives
March 1961 Jeep Family Brochure – Don’t Get Taken For a Ride
This brochure from March of 1961 discusses the “Complete Line” of Jeeps, but only shows five on the fold out section. This is Form No. DM61-03.
Baldwin’s Speed Digger
Five Mowers for Early Jeeps
There were several mowers developed for the early jeep. Some mounted on the side and some in the rear. Here are the ones I have so far:
1. NEWTON MOWER: Built by H. G. & S. Manufacturing out of Wisconsin, this mower relied on the Monroe Lift for mounting. Skilled users could attach this mower in only one minute, according the brochure.
2. NEWGREN POWER MOWER: Made by Newgren Company out of Butler, Pennsylvania. It mounted on the rear. (Later, this was marketed as the ‘Jeep” Farm Mower)
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1955 Public Service Sales Brochure
UPDATE: This is form W-991-5. You can download a pdf version here.
(first published 12/7/2010) Gerald scanned and forwarded these images from the Jeep Family of 4-Wheel-Drive Vehicles in Public Service. There are 25 images. Thanks Gerald!
The Universal Jeep Booklet, II
Here’s the second half to the Universal Jeep Booklet. The pages I shared yesterday are underneath these. I’ll get them reordered at some future point.
Portarator Generator Brochure
UPDATE: I’ve added some photos of an actual Portarator.
Merton Day obtained this brochure years ago. It’s not a jeep specific item, but it is easy to see how one of these generators hooked to a jeep could prove useful. The Portarator was installed in the engine compartment for power tools or other electric devices (such as a margarita blender, should the mood strike).
B&B manufacturing produced other Portarator products, as this brochure demonstrates, but I couldn’t find any Portarator’s for sale. Here’s the brochure Merton saved:
1951 Ad for Blitz Buggy Fire Truck on eBay
We know a couple of these exist. One sold back in 2014.The fire truck has “Blitz Wagon” on it, while the company marketed it as a “Blitz Buggy” The company that produced these was the Hi Pressure Fog Equipment Company.
“This is an original advertisement,NOT a reproduction, no rips or tears. Size of ad is app 5 X 5.”
View all the information on eBay
The same company also made this alternative version. Anyone recognize the vehicle? This ad also appeared in a 1951 magazine accord to the seller.
1960 Sweepster Rotary Broom Brochure **SOLD**
UPDATE: **SOLD** Was on eBay
“Here I have a very nice Willys Jeep Rarity:
WILLYS MOTORS INC.
Special Equipment Price List
APPROVED
Jeep
EQUIPMENT
SWEEPSTER ROTARY BROOMS
This lot 2-Piece lot includes:
* Single Sheet Price List, Dated January 1, 1960
* Single Sheet Flier SWEEPSTER ROTARY BROOM
All forms measure about 8 ½ x 11 inches.”
Warn Selective Drive Owner’s Manual
This rare Warn Hub Selective Drive owner’s manual was saved for decades by Merton Day. His Grandson, Frank Day, generously sold this along with some last-of-a-kind Free Lock hub information to me.
This owner’s manual is one long, two-sided brochure measuring 20 1/2″ x 2 7/8″ that folds up into a 2 7/8″ x 2 7/8″ square (the top is to the far right of the first image below). Here is the original version. This could be called the front:
And the back.
To improve readability, the images have been halved. Front:
Mid 1956ish? Universal Jeep Brochure
There’s not date on this brochure, but I’d guess 1956 or slightly later. There’s no sense that the CJ-5 is “new” in the brochure.
1955 Warn Hub Service & Repair Manual **SOLD**
UPDATE: **SOLD** Was on eBay.
I haven’t run across that Warn logo with the jets flying.
“Near Mint
WARN HUBS
SELECT DRIVE
NO. WD-255
SERVICE and REPAIR
MANUAL
YOUR JEEP WILL TAKE OFF LIKE A JET!”
August 1961 You Can’t Hide From the Facts Hippo? Brochure
This August 1961 Jeep Family brochure called “You Can’t Hide from the Fact” featured a hippo trying to hide behind a small tree. It’s not clear to me why they used all the cutesy animal references during this time period. This is Form No. DM61-08.
Willys Overland Mechanics Binder on eBay
There’s a bunch of information inside this. I’m not sure how much jeep information there is or not.
“Purchased from an estate sale of a Vietnam veteran that was a mechanic there…as the story goes. This binder is in very good condition for it’s age. No breaks or signs of visual wear. It is packed full, as seen in the last picture, of all different types of service type manuals from the mid 60’s to early 70’s as best as I can tell. There are some Willys, Chrysler, Ford, Jeep, Renault, Chevrolet, tons of other service information. So much information that would be impossible to list it all. All pages are also in very good condition. Very interesting piece of history!”
1955 Photo of Mail Jeep Dispatcher
According to the CJ-3B Page, the Post Office experimented with several different types of jeeps for mail delivery. However, finding photos or history of these jeeps has proven difficult. Last week I acquired this awesome photo stamped December 18, 1955, showing a DJ-3A with a hardtop, no tailgate, and no sides to make entry easier.
Then, on eBay, this brochure has been available for a couple months. There’s no date on the brochure itself, but the seller claims it is from 1955:
Both documents show what appear to be the same hard top and same side cut body, but the jeeps in the photos aren’t quite the same. Unlike the top jeep, the bottom jeep has the same hubcaps as the early DJ-3As, but has custom parking lights. The top photo has the side mirror on the right side, while the bottom jeep has the rear view mirror on what would normally be the driver’s side. The seats are colored slightly differently. So, are these two jeeps both experimental models?
What surprises the DJ guys the most is that we weren’t aware the low cut body was available as of late 1955. None of the marketing materials show that body as an option in 1956, as this early brochure demonstrates:
So, the search for information about early dispatcher mail jeeps continues. Anyone have more photos or information about these early post office jeeps?
1959/1960 Any Time Jeep Family Brochure
This Any Time, Any Where, Any Job Jeep Family brochure is undated. Given the Maverick show reference, I’d guess this is 1959 or 1960.
1956 DJ-3A Dispatcher Brochure
1958 ‘Want to Keep Operating Costs Down’ Brochure
1961 Billion Mile Jeep Family Brochure
1962 CJ-6 Brochure on eBay
Kayline/Warn/Kelly Folder & Kelly Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
Steve spotted this unusual folder.
“Vintage Jeep Willys Kelly Manufacturing Warn Kayline hard top binder catalog. 100% original. Brochure was inside of binder but does not have holes in it. Was found in old dealership. International buyers need to process orders through the Ebay Global Shipping program.”
August 1959 Family Jeep Brochure
The center piece on this August 1959 brochure was turned into a post (I’ve run out of all my copies).
1957 Brochure for Stahl Utility Boxes **SOLD**
Jeepster Commando Brochure on eBay
This is a different brochure.
“This awesome little brochure was printed for Kenosha Jeep, Kenosha, Wisconsin, advertising the Jeepster and Jeepster Commando. I am not sure what year this was for, but assume 1960’s. It measures approximately 5″ x 3.5″ folded. See photos for condition.”
January 1962 CJ-3B Brochure