Documents Research Archives

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1962? Gladiator Brochure/Pamphlet

• CATEGORIES: Advertising & Brochures, Documents, Features

UPDATE: After reading this more carefully, I agree with Don that this is likely something that was aimed as dealers. It is an odd piece for sure.

1962-gladiator-brochure-1-lores 1962-gladiator-brochure-2-lores 1962-gladiator-brochure-3-lores Continue reading

 
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1961 International Harvester Scout Vs. Jeep Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features

In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.

In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?

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1991 ‘The First 50 Years’ Jeep Press Packet

Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.

Here’s the front of the packet:

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These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).jeep-pr-packet-05

I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:

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Here’s how the binder looks when opened. The jeep history starts at the page in the middle.

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Under the last page of the jeep history is a holder for all the photos and other documents:

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Here are two 1990s press releases (I only took photos of the front pages):

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These are two 1980s press releases:

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The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:

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The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).

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1949 Report Jeep in Conservation on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s another version of the “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here.

View all the information on eBay

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VEEPSTER Builder’s Guide and Assembly Manual

• CATEGORIES: Books, Documents, Features

This 48 page VEEPSTER Builders Guide & Assembly Manual was listed on eBay the other day. It’s a detailed document on how to build a VEEPSTER with the kit supplied by Sun Valley Autotech. There’s no date on it. Learn more about VEEPS, Scamps, VEEPSTERs and eVEEPSTERs here.

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2 – 1954 Willys Commercial Data Fact Books on eBay

• CATEGORIES: Documents, Features

Two different 100+page Willys Commercial Data Fact Books on eBay. One is listed at $95.99 and the other at $159.99. I’ve never seen one of these, so I’m not sure all of what is inside them.

  1. This appears to have more cover wear than the 2nd one and priced at $95.99.
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  2. This one is the more expensive one at $159.99.
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The interior pics appear the same for both:
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1963 & 1965 Service and Parts News on eBay

• CATEGORIES: Documents, Features • TAGS: .

I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.

  1. 1963 Original Jeep Service and Parts News
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  2. 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS
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  3. 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS
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  4. Vintage 1964 Jeep Service and Parts News
    1964-jeep-service-and-parts-news-booklet2
  5. 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966
    1965-jeep-service-and-parts-news-booklet
 
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October 1943 School at War Bulletin

• CATEGORIES: Documents, Features

This interesting School at War Bulletin from October of 1943 was preserved by the University of Toledo. Pages five and six of the bulletin include a story about the success of the schools-buying-jeeps program. The war department had set a goal of 10,000 jeeps for US Schools for the year 1942. Each state was given a quota, which almost every state exceeded, resulting in the ‘purchase’ of 39,535 jeeps by schools.

You’ll find posted on eWillys various newspaper articles and photos describing the visits of jeeps and military personnel to schools. What I didn’t know was that not only did the jeeps visit the schools, jeeps also were driven “up steps, down steps, into gymnasiums, onto auditorium stages, and around school corridors. Once school in St. Paul, which “bought” 48 jeeps, reports that one of the versatile cars spent a whole day driving through the halls for inspection by the various classes.” 

Here’s a break down of the jeeps purchased by schools during 1942:

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Here is the full seven page bulletin:

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Willys New Car Order Booklet on eBay

• CATEGORIES: Documents, Features

This is an odd thing that Willys Auto folks might find interesting. I’d think they would have had something similar for jeeps??

View all the information on eBay

“Vintage 1952 Willys New Car Orders Motors Jeep Dealer Parts List book original. Condition is Used”

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DJ-3A, CJ-3B, CJ-6, Wagons, Trucks Drawings on eBay

• CATEGORIES: Documents, Features

Maury spotted these schematic drawings for sale of various Willys Jeep vehicles on eBay. Each appears to be 8.5″ x 11″.

https://www.ebay.com/sch/goodstuff013/m.html?_nkw=&_armrs=1&_ipg=&_from=

DJ-3A:

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CJ-3B:

cj3b-schematic-cj3b-drawingCJ-6:

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WAGONS (several options … eBay):

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Kaiser Jeep Order Pad on eBay

• CATEGORIES: Documents, Features

Maury shared this unusual item.

View all the information on eBay

“NOS 1969-70 KAISER JEEP CHEROKEE FAST ORDER PAD DEALERSHIP ADVERTISING NEW RARE
THIS AUCTION IS FOR A 1970 JEEP DEALERSHIP ORDER PAD
THIS ORDER PAD IS IN GOOD SHAPE BUT DOES HAVE SOME WATER DAMAGE TO THE PAGES
VERY RARE TO FIND ONE
THESE ARE HARD TO FIND

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M-Series(Military FC) Operator Manual

• CATEGORIES: Documents, FC150-FC170-M677, Features

This rare manual was up for sale on eBay last week. It sold for $82.25!

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Tux Park III Parts List

• CATEGORIES: Advertising & Brochures, Documents, Features

This was also on eBay. I assume one of the Tux Park guys hopped on this unique resource. Unfortunately, only a couple photos were provided on eBay.

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Early 1960s? Mobil Motion Picture Unit Book on eBay

• CATEGORIES: Books, Documents, Features, Fire/Police/Industry Vehicles

This is an unusual book. But, the starting price of $279 surprises me.

View all the information on ebay

“Offered is a Very Rare 1960’s Kaiser Jeep Instruction Manual for a “Mobil Motion Picture Unit” Marked Model 6-230 4WD-EC ,, Contract 1A-10123 on the cover and on the inside it specifies “Governor Model GC 1496”.

This manual and several others I have listed are from the estate of a Longtime Kaiser Jeep executive. This manual is NOS and was stored in a filing cabinet for many years,,, it is crisp and clean but dose have a little discoloring on the edge ( see photo) nothing major or distracting.

This Jeep was produced as a self contained film crew vehicle with onboard generator, cameraman’s platform and various ladders, plugs and fixtures to support a motion picture/ military USIA press crews.

Manual is marked “U.S Information Agency” also known as “USIA” these vehicles were used by the Government agency impart to produce Cold War propaganda.

It is an original Kaiser Jeep instruction manual not a reproduction .

It also lists many part numbers , specifications and maintenance requirements specifically for this vehicle.”

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1950 Commentary on the State of Willys-Overland Management

• CATEGORIES: Documents, Features, Old News Articles
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1958 Photo of Arthur Gaeth: Source

Arthur Gaeth had a career that ranged from being a pre-WWII LDS missionary and tour conductor in what is now the Czech Republic/Slovakia, to reporting on displaced citizens in Europe. In 1946, he reported on the Nuremberg trials. In 1947, he provided more details on his life during a Senate hearing where he encouraged the loosening of travel restrictions in Europe. He subsequently had his own radio broadcast and Washington Correspondent for the Mutual Broadcasting System. In the 1950s he became the “Voice of the Denver Post” and a News Commentator for Denver’s KBTV News.

The reason for the background information on Arthur Gaeth is that In January of 1950 he delivered a scathing review of Willys-Overland’s management, which was printed out in the January 1, 1950, issue of the Arizona Sun. While there’s likely some exaggerations within, it still provides some interesting tidbits, such as Mahoney’s Technical Services, Incorporated, side deal. Also, if the name Empire Securities isn’t familiar to you, I’d suggest reading this 1946 Fortune article.

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1948 Report On The Universal ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s the 1948 1948 Report On The Universal ‘Jeep’ in Conservation I mentioned last week. At twenty-three pages, it’s larger than I expected with lots of photos. All but three of the photos were taken at the Rio Grande College Farm in Ohio (see last page for more info).

Photos Photos Photos Photos Photos Photos

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1955 Warn Hubs Manual **SOLD**

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

This early Warn manual No. WD-255 sold on eBay for $36.20. My last bid was $35.20, so someone out there outbid me.

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Schematic Plans for Parkway Conversion and DJ-3A Hardtop on eBay

• CATEGORIES: Documents, Features

This unusual set of drawings highlight some Parkway Conversion details and some DJ-3A Hardtop details. Each sheet is 29″x18″. Asking price is $47.50.

View all the information on eBay

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“”Jeep Model CJ-3A Dispatcher”, Plans for the Parkway Conversion Utility Delivery Vehicle canopy assembly and attachment, by the writers and illustrators of Willys-Overland Motors, Toledo, Ohio. No Copyright, but a 1956 date. Published by Jeep, Willys Motors, Toledo Ohio. NOT Ex-Library. Note – the photos you see are of these diagram sheets – no ‘Stock Photos’.

A tight firm clean set of three sheets, each 29″ x 18″, each detailing the assembly and attachment of these canopies to the Jeep CJ-3A vehicle of that day. clean and very well illustrated pages.

Sheet 1, illustrated with paragraphs of text, dated March 1958;
Sheet 2, Close-up with all dimensions including window dimensions and attachment detail;
Sheet 3, An Isometric view with attachment directions.
A splendid set of plans for that splendid old barn find or the Jeep Dispatcher passed down to you. Direct from a postwar Jeep dealer’s library. No dogears, No mustiness, No smoke smell. Splendid for the owner rebuilding that old find. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers.

A wonderful set of directions for the Mechanic, collector, historian, author. No names. Darkenings but no markings. NOT Ex-library. NOT Remainder-marked. We combine S&H on multiple purchases. Check out our eBay store – Navalperson 2 – Navalperson Books and More – 1,600 and more items waiting for you there. Buy with confidence – over 30,000 satisfied Internet buyers can’t be wrong!! Don’t let this one get by you – this is a marvelous Jeep find.”

 
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Mid-1950s Product Merchandise Manual on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.

View all the information on eBay

1950s-product-merchandise-manual

“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.

A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40. Continue reading

 
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1948 Report on ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Books, Documents, Features

I purchased this cool booklet off of eBay. It has some great pics. I’ll share once it arrives.

1948-jeep-in-conservation-report

 
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Kaiser Jeep Automatic Transmission Service Guide

• CATEGORIES: Advertising & Brochures, Documents, Features

Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.

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“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.

A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.

A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “

 
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Sierra Overdrive Brochure and Instructions

• CATEGORIES: Advertising & Brochures, Documents, Features, OD Other

I found this cool and rare brochure for the ill-fated Sierra Dana 20 overdrive on eBay. It’s printed on 8.5″x11″ paper, so the marketing budget must have been tight (as I understand it, working capital was an early issue, which played a part in the demise of the company). A few years ago there was a post of an article that also highlighted this rare overdrive.

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The following instructions and schematics were tucked inside the brochure above:

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Early Novak Conversion Catalog on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

It I hadn’t already bought five pieces from this seller, I might have also bought this one.

View all the information on eBay

“Jeep Vintage Catalog on conversion components by Novak Enterprises Inc. Manufacturers of quality adapters and motormounts.
13 pages in good condition.”

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Part II: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features
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This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.

This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.

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Part I: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features

This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.

Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!

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