Documents Research Archives

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Sales Aides from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).

These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.

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Market Research from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.

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Container of 1940s Letters on eBay

• CATEGORIES: Documents, Features

No jeeps here, but lots of interesting history.

View all the information on eBay

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“Interesting Lot of WWII era LETTERS –

some might be considered somewhat rare and/or unusual.

Lot of WWII letters that had belonged to my father-in-law, who served in the Army Air Force from 1943-1946.
He was trained as a photographer, trained at several bases and also stationed at the Stars and Stripes office in Erlangen, Germany.

I believe I counted over 240 letters in this lot.
There could be more than one letter in one envelope I noticed…
The bulk of the letters are from my father-in-law to his girlfriend, who later became his wife. Some are from her to him, a few are to and from their parents, one or two from her siblings to Ed when he was stationed away.

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Original DJ-3A Parts List Book on eBay

• CATEGORIES: DJ-3A, Documents, Features

Priced at $80, you can make a lower offer. View all the information on ebay
OR
Bid on this version starting at $18.95: View all the information on ebay

 

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VS-57 McCulloch Supercharger Toledo, OH **SOLD**

• CATEGORIES: Documents, Features

UPDATE: **SOLD** Was $900

Brian forwarded an ad for a Supercharger. It is $900. I don’t if it is a VS-57 or not though.

“Orginal super charger for willys 226 hurricane. Complete with brackets,belt tensioner,supercharger,carburator housing and carb. This unit is off 1957 willys pickup. I have a lot of other willys parts engine,drive train,axles ect.”

 

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UPDATE: Still Available

“Nice copy of Mechanics manual for a VS-57 supercharger as fitted to Studebakers, Fords and Willys. 26 pages of text and diagrams. Great for restorations.”

http://philadelphia.craigslist.org/pts/4278182615.html

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Sarafan Jeep Parts Catalog on eBay

• CATEGORIES: Documents, Features

Here’s an unusual parts catalog.

View all the information on ebay

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1953 “C” Sized Blueprint on eBy

• CATEGORIES: Documents, Features

UPDATE: This is back on eBay

“Belonging to my grandfather who was a draftsman and worked for Willys. Packed away for many years. These are “C” sized mylar pencil blueprints. This is original and from 1953 for a copper screen and guard for windows on a Willys. Will be shipped rolled.
Any questions, please feel free to ask.
I DO NOT ship outside the USA (Canada is NOT the USA).”

View all the information on ebay

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1950s M-38A1 w/ Forklift Blueprint on eBay

• CATEGORIES: Documents, Features

UPDATE: Still Available

Here are plans for attaching a forklift to a M-38A1.

“Belonging to my grandfather who was a draftsman and worked for Willys. Packed away for many years. This is a “C” sized linen blueprint in pencil. This is original and from the 1950’s. Will be shipped rolled.
Any questions, please feel free to ask.
I DO NOT ship outside the USA (Canada is NOT the USA).”

View all the information on ebay

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Testimonial: Willys of Providence

• CATEGORIES: Documents, Features • TAGS: .

Here’s another testimonial, this time from Willys of Providence, Inc.

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Testimonial: A Jeep on Cemetery Duty

• CATEGORIES: Documents, Features • TAGS: .

Here’s another testimonial, this time from a cemetery in Springfield, Massachusetts, that espouses the lawn-friendliness of the jeep.

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1945/1946 Willys CJ-2A Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features

I got a chance to scan “The Universal Jeep”, a thirty-two page booklet published by Willys Overland. It was published by Willys-Overland to educate consumers (and dealers?) about the differences between the ‘war’ jeep and the CJ-2A. One of the sections provides some interesting details about the testing done with the CJ-2s. I’ve included that section below.

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Willys Motors Sales Book “Jeep Station Wagon”

• CATEGORIES: Documents, Features

This is part of a fascinating, product merchandising book that’s being sold in chunks (unfortunately). I’ve bought part of it and another reader has bought a different section. This particular section has 17 pages that covers the Station Wagon.

View all the information on ebay

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Willys Motors Sales Book “CJ-3B”

• CATEGORIES: Documents, Features

Here’s 24 pages of the Product Merchandising book that covers the CJ-3B.

View all the information on ebay

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Barrington Radio Service Testimony

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

Just a few updates today.

This photo is neat, but I wish the paper had been a little thicker so the words didn’t show through.

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1950 VJ-3 Frame Specs on eBay

• CATEGORIES: Documents, Features

This interest anyone?

“8-1/2 x 11″ frame blueprint, look at picture for application and condition, very heavy wear on lower left corner, still useable condition.”

View all the information on ebay

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Police Department Testimonials from Toledo & NY

Here are some more testimonials and photos from sales book.Scan10033-lores

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And from New York City:

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Early 1950s? Willys Motors Sales Book

• CATEGORIES: Documents, Features

I just purchased this booklet. One of the pages it includes is a sales breakdown. I thought it was pretty interesting.  I don’t have a year yet for this document.

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Roscoe Turner Testimonial for Jeeps

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

Famous barnstormer and racing pilot Roscoe Turner endorsed the jeep in this 1946 letter.

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Testimonial: Davis Farm Contracting

• CATEGORIES: Documents, Features • TAGS: .

Thanks to John I’ve got a bunch of these testimonials to share over the coming weeks. Most are from 1946 and were combined into a sales binder used by Willys Overland salesman.

This particular testimonial is by Davis Farm Contracting, Company, of Albany, Georgia.

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1946 How Light is Light Pamphlet on eBay

• CATEGORIES: Documents, Features

Steve pointed out this engineering report from Willys Overland.

“original SAE engineering report , 8.5 x 11 , 12 pages , last two pages are torn with small piece of paper missing at edge , this report was presented by Willys Overland in January 1946 and describes light cars in the US and compares various light cars . The Jeep was not mentioned but it was the only “light car” being produced by Willys Overland at this time .”

View all the information on ebay

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Reprint of Feb 1942 Chinese MB Manual Supplement on eBay

• CATEGORIES: Documents, Features

Marc spotted this Chinese Manual Supplement reprint.

“A reprint of a rare original 16 page Chinese supplement for the Willys MB manual. This came out in February 1942 as a supplement for the TM10-1207 dated February 1, 1942.”

View all the information on ebay

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Willys Overland Down Payment Program

• CATEGORIES: Documents, Features • TAGS: .

This sold on eBay already, but is interesting. It is a rare 1952 Willys Overland Jeep Employees New Car Down Payment Program Coupon. It looks like it could be used for any W/O vehicle.

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1948 Letter Indicating Metal Shortages

• CATEGORIES: Documents, Features • TAGS: .

Marc spotted this interesting letter. It sold on eBay last month. It goes to show that even hard top makers were having problems finding material to build their aluminum top.

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1961 Auto Show — A Black & Gold Willys Showcase

• CATEGORIES: Advertising & Brochures, Documents, Old News Articles

UPDATE:  The CJ3B Page has a color picture showing the jeep vehicles painted Gold for this display along with more information about the Hong Kong show.

http://cj3b.info/Siblings/SurreyGold.html

Originally published December 25, 2009:  Bruce provided me with these fascinating documents regarding the October 15-23, 1960, auto show.  There are two interesting aspects to this press release:

  1. 1. Eight Jeep vehicles were to be specially painted gold with black trim and upholstery and would be displayed in a Chinese waterfront setting;
  2. 2. The vehicles were part of the advertising program of a new fall television series called “Hong Kong“.

You can see a copy of the press release below:

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Here’s another version of the event:

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Article from late 1960 that includes a reference to black and gold vehicles from the November 22, 1960, issue of the Spokesman Review.

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Bantam Testimony about the Jeep Origin

• CATEGORIES: Documents, Features

Gerad found this fascinating bit of testimony from Bantam about how the company and the Army worked together.  This seems particularly appropriate given the upcoming Bantam Festival.

BTW.  If anyone wants to take pics and send in reports from the Festival, I will try to do updates based on what I receive. email me about it at d at ewillys.com

Gerald writes,”A few years back I went to the Henry Ford Archives Library in Detroit to research the Jeep.  I found this document.  It is cool.  It was hand typed and the original, Henry read it himself.  The research librarian shook me down, I showed him I knew my shit, then he showed me the good stuff. The Le Croix collection.  I used white gloves and all. Anyways.  Good Bantam history for the record.  This is Bantam’s testimony of what went down.”