Features Research Archives

To Top

Early 1980s Tour of the Toledo Jeep Plant

• CATEGORIES: Features, videos

Roger spotted this early 1980s video tour of the Toledo Jeep Plant on Facebook. I believe I’ve figured out a way to share it even if you don’t have an FB account. Hopefully, this works for everyone.

Here’s the original link just in case the movie doesn’t work for some folks: https://www.facebook.com/AmericanMotorsMovie/videos/202921640972219/

 
To Top

Just A Car Guy Article on the 9 Slot VS. 7 Slot Grille

• CATEGORIES: Features

An article that discusses the 9 slot vs. the 7 slot grille appeared on Justacarguy.com’s website. Not surprisingly, the author missed some points.

grilles

Read the article here: https://justacarguy.blogspot.com/2016/01/9-slot-vs-7-slot-jeep-grills.html

In response to the article, Mark Wahlster pointed out on Facebook that the author forgot to mention the issue around the 7″ headlights, which were required at the time:

“The Ford design and inability to trademark it is part of it but the main reason was because 7″ headlights which is what the civilian world was using at the time wouldn’t fit. Simple as that. Also the first civilian jeeps came out in 1944 the first CJ2A’s hit the market in July of 45 BEFORE the end of the war in Sept. The first pilot vehicles the CJ2 had the 7″ headlights and 7 slot grills those were made in 1944-early 45.”

However, I thought it important to correct the inaccuracies regarding the trademarking of the grille, which I’ve seen appear in older articles on other sites as well.

“On the whole, I’m in agreement with Mark on this, especially regarding the 7” headlights. However, I’d like to clarify one minor point. The article uses inaccurate info from other, older articles regarding the ‘trademark of the grill’ issue. In my research, and when using TESS, I’ve not encountered any evidence that Willys-Overland tried to trademark the grill during or after the war.

In fact, the trademark filing for the grill wasn’t made until 1979 under Chrysler, which received the trademark (category IC 012) in 1981 (1170088 … see reference pic). Ever since, Chrysler has relied on that trademark to defend the iconic 7 slot grill design (see this link for example: https://law.justia.com/…/distri…/FSupp2/44/1062/2567958/). The trademark does not reference older trademarks; instead, it simply looks back at the first use of the grille (1941) to make its case for a trademark.

So, the issue over the Ford design wasn’t about a grille trademark;, it was that Ford claimed ownership of the grille and wanted credit for it. That led to a fight between Willys-Overland and Ford over who got to use the grille design, who got credit for the term “Jeep” (which Willys DID try to trademark in 1943), who got credit for inventing the jeep design (Willys wanted full credit), and who had the right to use all designs related to the WWII jeeps (which Willys felt entitled to use).

Of course, this wasn’t decided until July 1950 when Willys-Overland was awarded the JEEP trademark, reg #0526175.”

grille-design-filing

1979 Jeep Grille Trademark Filing

 
To Top

Year? Photo of Young Girl with Lightening Peddle Jeep on eBay

• CATEGORIES: Features, Old Images, toys

This image shows a young girl and her Sherwood Lightening peddle jeep. I found what I think are images of a good example of this model (seen at bottom).

According to one site, this Sherwood Lightning Express pedal jeep was produced from 1947-1950 . Sherwood later became Hamilton.

View all the information on eBay

“5” x 3.5” in good condition.”

lightening-jeep-flabed-toy

================

These images of a Sherwood Lightening peddle jeep came from this site:

sherwood-lightning-peddle-jeep1 sherwood-lightning-peddle-jeep2 sherwood-lightning-peddle-jeep3

 

 
To Top

1948 Ads in the Chronicle-Star From Pascagoula, Mississippi

• CATEGORIES: Advertising & Brochures, Features

Like we saw with the 1948 ads in the Montana Farmer-Stockman, the ads run in the Chronicle-Star out of Pascagoula, Mississippi were more sparse. Moreover, two different dealers posted ads. The first half of the year it was the Runnels-Wiggins Willys Dealer publishing ads. The second half of the year it was the Stewart Motor company out of Mobile, Alabama, publishing ads.

RUNNELS-WIGGINS: February 13, 1948:

1948-02-13-chronicle-star-runnels-higgens-lores

RUNNELS-WIGGINS: March 05, 1948:

1948-03-04-chronicle-star-runnels-higgens-lores

RUNNELS-WIGGINS: April 09, 1948:

1948-04-09-chronicle-star-runnels-higgens-lores

Continue reading

 
To Top

1950 Commentary on the State of Willys-Overland Management

• CATEGORIES: Documents, Features, Old News Articles
arthur-gaeth

1958 Photo of Arthur Gaeth: Source

Arthur Gaeth had a career that ranged from being a pre-WWII LDS missionary and tour conductor in what is now the Czech Republic/Slovakia, to reporting on displaced citizens in Europe. In 1946, he reported on the Nuremberg trials. In 1947, he provided more details on his life during a Senate hearing where he encouraged the loosening of travel restrictions in Europe. He subsequently had his own radio broadcast and Washington Correspondent for the Mutual Broadcasting System. In the 1950s he became the “Voice of the Denver Post” and a News Commentator for Denver’s KBTV News.

The reason for the background information on Arthur Gaeth is that In January of 1950 he delivered a scathing review of Willys-Overland’s management, which was printed out in the January 1, 1950, issue of the Arizona Sun. While there’s likely some exaggerations within, it still provides some interesting tidbits, such as Mahoney’s Technical Services, Incorporated, side deal. Also, if the name Empire Securities isn’t familiar to you, I’d suggest reading this 1946 Fortune article.

1950-01-06-arizona-sun-arthur-gaeth-wo-management-lores

 
To Top

1950 Photo of Soldier Sleeping In Rear of Jeep on eBay

• CATEGORIES: Features, Old Images

Not much of the jeep shows in this photo showing a soldier hoping for some sleep in the back of a jeep.

View all the information on eBay

“1950 Press Photo a soldier sleeps in his jeep while battle rages near Kumchon. This is an original press photo. South Korea — American troops grab their sleep whenever possible in the battle area near Kumchon. Here one soldier sleeps on the back seat of his jeep.Photo measures 9 x 7.25inches. Photo is dated 08-04-1950.”

1950-08-04-korea-soldier-sleeping1

1950-08-04-korea-soldier-sleeping2

 
To Top

Junior Pro 6 Volt Electric Jeep $1200

• CATEGORIES: Features, Models, toys

These were built as pedal cars, but optionally included a 6 volt motor upgrade. Some of these were also adapted for kids amusement rides. You can learn more at the CJ-3 page: https://cj3b.info/Toys/RidingToysJuniorPro.html . Not many have come up for sale, so the value is hard to ascertain.

https://www.facebook.com/groups/837017479769475/permalink/1593770904094125/?sale_post_id=1593770904094125&rt=11

“This is a 1947-57 junior pro products 6 volt electric jeep. JPP used to build carnival rides and then built these as pedal cars and later on optioned them with 6v power. Very rare jeep. Not a lot of info on these and not very many like this one were sold. This one came from a cushman dealership in Altoona PA. It had never been sold and was still being stored since the 50s. I’m offering it up for sale for $1200 OBO. The motor still works in forward and reverse. The tires have flat spots on them and it’s missing the v-belt for the motor and the hood. Feel free to message me if you have any questions. Thanks the price is shipped within the United States.”

junior-pro-6volt-kids-jeep0 junior-pro-6volt-kids-jeep1 junior-pro-6volt-kids-jeep2 junior-pro-6volt-kids-jeep3

 

junior-pro-6volt-kids-jeep4 junior-pro-6volt-kids-jeep5 junior-pro-6volt-kids-jeep6 junior-pro-6volt-kids-jeep7 junior-pro-6volt-kids-jeep8

 

 
To Top

1948 Report On The Universal ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s the 1948 1948 Report On The Universal ‘Jeep’ in Conservation I mentioned last week. At twenty-three pages, it’s larger than I expected with lots of photos. All but three of the photos were taken at the Rio Grande College Farm in Ohio (see last page for more info).

Photos Photos Photos Photos Photos Photos

Continue reading

 
To Top

Photo of Soldier Checking M-38A1 on eBay

• CATEGORIES: Features, Old Images

No date on this photo of Joseph K. Brown checking this 1952/early 1953 M-38A1. There’s a possibility that this could be Joseph K. Brown who served in the Korean War and died in 2013.

View all the information on eBay

“Press Photo Joseph Brown checks the motor of a jeep for the workout. This is an original press photo. Sgt. 1/c Joseph K. Brown checks the motor of a jeep in preparation for the workout during the three-day exercises.Photo measures 10 x 8.25inches. Photo is dated –none.”

year-m38a1-soldier1

year-m38a1-soldier2

 
To Top

Oglesby CJ-2A **SOLD**

• CATEGORIES: Features, toys

UPDATE: SOLD. Joe in Mesa snagged this one.

This Oglesby model is missing the trailer and the windshield. The front bumper is broke as well. But, it’s only $29.99 (with $15 shipping) or less with the Make Offer option. Bidding ends at 4:19PST today.

“Vintage 1950’s Oglesby Cast Aluminum Willy’s Jeep . Condition is Used. Shipping priority need a little dusting has bumper damage on the corners missing windshield has paint loss hub caps little loose but can be fix it rolls great sold as is”

oglesby-jeep-salem-or0

Continue reading

 
To Top

Bumper Ropes Article on War Jeeps

• CATEGORIES: Features

Mark shared this article about bumper ropes by Gene Olsen, who also sells ropes he makes through various dealers including Army Jeep Parts.

http://warjeeps.com/articles/BumperRope/WJBumperRopeArticle.html

bumper-jeep-rope-olsen

 
To Top

Odd Model Jeep Twin Falls, ID Make Offer

• CATEGORIES: Features, Models

I can’t imagine there is much value here. I’ve never seen one of these. Looks home made.

https://www.facebook.com/marketplace/item/1375313335985314/

“Wooden and metal Jeep for sale. I don’t know much about it due to receiving it as a debt payment. I am open to offers.”

odd-wood-jeep-toy-tf-id1 odd-wood-jeep-toy-tf-id2 odd-wood-jeep-toy-tf-id3

 
To Top

2005 Traveling Jeep Exhibit

• CATEGORIES: Features, Museums

UPDATE: A reader named Jim actually served on the USS Slater. He spotted this post from 2013 and had some insights into the real history behind the USS Slater jeep:

I was pursuing the many facets of ewillys when I found a page with our jeep (the USS Slater jeep) ! I got a good laugh when I got to the last picture of it (the plaque).

This is why:

First, this is our jeep a number of years ago in a parade.

us-slater-jeep
Way back when, some “idiot” member of the board thought it would be an idea to auction off the jeep. No one knew what happened to it after that. Then, several years ago I went on a hunt for it. I found it! Where? The Chrysler Traveling Museum”! Apparently, the auction winner had sold it. (to a museum?)

Then, in the picture on eWillys I see on the plaque (last pic below) where it says “This particular vehicle was owned by the US Navy and served on the USS Slater”(during Korea).

Well just to correct their version of history, during the Korean War the Slater had already been given to Greece where she served for the next 45 years in the Hellenic Navy! DE’s (Destroyer Escorts) did not usually have jeeps. because they couldn’t fit them onboard!

My search for the jeep got me to Chrysler and I emailed them. Not that I would expect them to give it back, but…. Then I get this email back:

us-slater-jeep2

The funny thing is all this is happening just months after the posting on your site in October of 2013! I especially like how a so-called “historian” believed how it came to be!

Well, according to this letter they were still touring the country in 2014 (which answers your “where is it now” question from 2013)!

When I am finished with my jeep and she is all lettered up as the USS Slater jeep, I think Chrysler may have a little competition!

Ciao for now,
Jim

==========================

Originally Published 2013:

Joe shot these photos back in May of 2005. He writes, “I visited this DiamlerChrysler Corp. traveling exhibit in Virginia Beach, VA back in 2005, photographed it and posted the story on the G503.com website back then. (when the ewillys.com concept was but a dream for sometime in the future.) I’ve included the link for you to read as background and to share with your readers. I found the follow-up comments by other G503 members the most interesting based on their expert knowledge/experience of the subject.”

Anyone know if they still run the traveling exhibit?

http://g503.com/forums/viewtopic.php?f=105&t=61931

slater 1 slater 2 slater 3 slater 4 slater 5

Continue reading

 
To Top

Kelly Manufacturing Self Locking Hubs

• CATEGORIES: Features • TAGS: , .

UPDATE:  This post has been updated with more pics. Also, there is currently a Kelly Hub brochure on eBay.

In May of 1957, DA Ruben L. Beck filed a patent for a new hub design. Beck was a dreamer and like many dreamers, some saw him a genius while others thought him just plain crazy. Beck’s goal was to create a simple, but effective, four-wheel-drive hub.

kelly-hubs-da-ruben-beck-patent2 kelly-hubs-da-ruben-beck-patent1

Beck had already made an early impact in the jeep world, when he founded D.L. Beck Manfucaturing in Middleport, Ohio, a company that made hardtops (see Beck hardtop history here).

1954-beck-all-steel-cab-brochure1Beck sold his hardtop company to Hubert A. Kelly, in the 1950s but Beck and Kelly remained in contact. The date of the sale, thought once to be 1951, is less clear after this document hit eBay in 2014. It indicates Beck was still selling hardtops in 1954.

1954-beck-all-steel-cab-brochure3

No matter when the sale occurred, Hubert took control. It wasn’t long after the patent filing that Mike Kelly, Hubert Kelly’s descendent, remembered seeing the hubs for the first time. He thought that was about 1958. I asked that he review the patent and Mike sent me the following notes:

“The Kelly Self Locking Hub I knew a was little different than the one pictured in the patent drawing. The housing was larger in diameter and had reliefs milled along the outside to allow clearance for the mounting bolts. The internal parts looked very similar to what I remember. I’m pretty sure the final Kelly product was a Beck design. I don’t recall anyone else working on it.

The hubs were manufactured in Charleston West Virginia. We already had an large machine shop there on Broad St. So moving production from Ohio to West Virgina was only logical. I know the assembling the hubs could be “interesting” if you weren’t watching what you were doing. Putting the internal workings together with the ball bearings being under spring pressure woke up more than one man who wasn’t paying attention.”
Photos Photos

Continue reading

 
To Top

1950 Photo of First Cavalry in South Korea on eBay

• CATEGORIES: Features, Old Images

This was taken shortly after the start (06/25/195) of the Korean War.

View all the information on eBay

“1950 Press Photo US patrol jeeps move along the Naktong River dike. This is an original press photo. South Korea — A U.S. patrol jeep moves along the dike of the Naktong River on the lookout for North Korean infiltration. First Cavalry patrols crossed the Naktong to assess damage done by a B-29 attack on Communist positions.Photo measures 9 x 7.25inches. Photo is dated 08-16-1950.”

1950-08-16-korea-war1 1950-08-16-korea-war2

 
To Top

1955 Warn Hubs Manual **SOLD**

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

This early Warn manual No. WD-255 sold on eBay for $36.20. My last bid was $35.20, so someone out there outbid me.

1955-02-warn-hubs-manual2 1955-02-warn-hubs-manual3 1955-02-warn-hubs-manual4 1955-02-warn-hubs-manual5

 
To Top

1949 Ads in the Montana Farmer-Stockman

• CATEGORIES: Advertising & Brochures, Features

In 1949, Willys-Overland halved the number of ads in the Montana Farmer-Stockman from 1948’s eight ads to only four. This may underscore the financial issues Willys-Overland was facing.

The first ad was published January 15, 1949:

1949-01-15-montana-farmer-stockman-lores

March 15, 1949:

1949-03-15-montana-farmer-stockman-lores

May 15, 1949:

1949-05-15-montana-farmer-stockman-lores

September 15, 1949:

1949-09-15-montana-farmer-stockman-lores

 
To Top

Schematic Plans for Parkway Conversion and DJ-3A Hardtop on eBay

• CATEGORIES: Documents, Features

This unusual set of drawings highlight some Parkway Conversion details and some DJ-3A Hardtop details. Each sheet is 29″x18″. Asking price is $47.50.

View all the information on eBay

3-sheets-parkway-conversion-dj3a-hardtop

3-sheets-parkway-conversion-dj3a-hardtop2

“”Jeep Model CJ-3A Dispatcher”, Plans for the Parkway Conversion Utility Delivery Vehicle canopy assembly and attachment, by the writers and illustrators of Willys-Overland Motors, Toledo, Ohio. No Copyright, but a 1956 date. Published by Jeep, Willys Motors, Toledo Ohio. NOT Ex-Library. Note – the photos you see are of these diagram sheets – no ‘Stock Photos’.

A tight firm clean set of three sheets, each 29″ x 18″, each detailing the assembly and attachment of these canopies to the Jeep CJ-3A vehicle of that day. clean and very well illustrated pages.

Sheet 1, illustrated with paragraphs of text, dated March 1958;
Sheet 2, Close-up with all dimensions including window dimensions and attachment detail;
Sheet 3, An Isometric view with attachment directions.
A splendid set of plans for that splendid old barn find or the Jeep Dispatcher passed down to you. Direct from a postwar Jeep dealer’s library. No dogears, No mustiness, No smoke smell. Splendid for the owner rebuilding that old find. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers.

A wonderful set of directions for the Mechanic, collector, historian, author. No names. Darkenings but no markings. NOT Ex-library. NOT Remainder-marked. We combine S&H on multiple purchases. Check out our eBay store – Navalperson 2 – Navalperson Books and More – 1,600 and more items waiting for you there. Buy with confidence – over 30,000 satisfied Internet buyers can’t be wrong!! Don’t let this one get by you – this is a marvelous Jeep find.”

 
To Top

1947 Postcard of CJ-2A w/ Large Travel Trailer on eBay

• CATEGORIES: Features, Postcards

Now that’s a load!

View all the information on eBay

This Auction is for a 1940’s real photo travel trailer postcard of a Jeep pulling a trailer  Good used condition ”

1947-postcard-cj2a-trailer1 1947-postcard-cj2a-trailer2

 
To Top

Mid-1950s Product Merchandise Manual on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.

View all the information on eBay

1950s-product-merchandise-manual

“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.

A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40. Continue reading

 
To Top

1978 Jeep Expedition of the Americas

• CATEGORIES: Features, videos • TAGS: .

Mark Smith was the leader of the 1978 Jeep Expedition of the Americas (also known as the Expedicion de Las America), a 20,000-mile, 120 day odyssey that covered the Americas. Much of the trip was on roads, with the offloading of the the Darien Gap, the section of land between Colombia and Panama, the focus of the trip.

The narrator in the movie notes, rather dramatically and erroneously, that the Gap had only been crossed once before by the British Army. In fact, the Darien Gap had been crossed at least once before in 1960 by a group in a Landrover and a Willys truck, the story of which was published in National Geographic and clearly titled “We Drove Panama’s Darien Gap“. Though Frank and Helen Schreider drove the entire length of the Americas in their SEEP, Tortuga, in 1954, one place they didn’t attempt to drive, but instead floated around, was the Darien Gap.

Fortunately for us, the 1978 trip was captured on video, so we can enjoy some of what they saw during their adventure. Vimeo currently has a twenty-seven minute video of the trip. It’s a little dated at times, but still interesting to watch:

expedition-darien-gap

 

 
To Top

Through Snow, Snow, and more Snow, the Mail Gets Delivered

• CATEGORIES: Features, Old Images

This April 01, 1949, article by Jack Cady highlighted the effort of Lou Morris to deliver the mail in a CJ-2A navigating the Wild Horse Trail from Havre to Canada during Montana’s winter of 1949.

1949-04-01-montana-farmer-stockman-usmail-jeep-lores

 
To Top

1954 Ads w/ a CJ-3B and KW Logo

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the October 14, 1954, issue of Oregon’s Heppner Gazette Times. It includes an illustration of the new CJ-3B. It also shows that some KW logos appeared in newspaper ads for a short time.

1954-10-14-heppner-gazette-times-willys-ad

This ad appeared the following week (October 21, 1954) in the same newspaper with similar elements.

1954-10-21-heppner-gazette-times-willys-ad

 

 
To Top

Four Wheeler Makes Some Seat Covers

• CATEGORIES: Features, Magazine

In case anyone’s interested, Four Wheeler ran an article by Verne Simons about making seat covers.

https://www.fourwheeler.com/how-to/body-chassis/cj-2a-seats/

four-wheeler-seats

 
To Top

2 Menus w/ Las Brisas Pink Jeep on eBay

• CATEGORIES: Features • TAGS: .

This eBay auction features a set of Las Brisas Menus from 1973 that include images of pink DJ-3A Galas on the front.

View all the information on eBay

1973-las-brisas-menu-surrey-menu1 1973-las-brisas-menu-surrey-menu2 1973-las-brisas-menu-surrey-menu3