Features Research Archives

To Top

April 1948? Newspaper-like Brochure

• CATEGORIES: Advertising & Brochures, Features

This “America’s Most Versatile Farm Tool” newspaper-like advertising piece (though printed on a heavier weight material than newsprint) is marked 484A250, which may mean it was published in April of 1948.

Scannable Document Scannable Document Scannable Document

 

 
To Top

Used Car Dealer Sticker Tags on eBay

• CATEGORIES: Features

It would be really neat if someone has one of these vehicles.

View all the information on eBay

“MY FRIEND BOUGHT OUT AN OLD WILLY’S DEALER MANY YEARS AGO–IT WAS CALLED “BIG ED’S” IN SHEBOYGAN, WI.  THESE ARE SOME OF THE ORIGINAL TAGS THAT WERE HUNG ON THE WILLY’S JEEPS FOR SALE.  THESE ARE KIND OF COOL FOR THE COLLECTOR.  THERE IS A 46, 50, 46, 47, 41″

used-car-window-stickers0 used-car-window-stickers1 used-car-window-stickers2 used-car-window-stickers3

Continue reading

 
To Top

1951 Photo of Captured Jeeps Korean War

• CATEGORIES: Features, Old Images

This image appeared in the July 31, 1951, issue of the Wilmington Daily Journal. It shows a soldier checking US Army markings on the jeeps so he can determine from whom they were captured.

1951-07-31-wilmington-daily-press-red-envoys

 
To Top

June 1960 Photo of LARC Unloading M-38A1 on eBay

• CATEGORIES: Features, Old Images

This LARC-15 was the first amphibious vehicle to cross Lake Michigan. It’s a pretty good accomplishment given the number of wrecks of larger vessels (estimates put the number of ship wrecked ships in Lake Michigan at approximately 1500).

View all the information on eBay

1960-06-24-larc-m38a1-1

1960-06-24-larc-m38a1-2

“1960 Press Photo Jeep unloads from United States Army LARC-15 amphibious vehicle. This is an original press photo. Amphibians – United States. A jeep unloads a rubber rolling liquid transporter off the ramp of a LARC-15, the Army’s newest amphibian which was produced by the Ingersol-Kalamazoo Division of Borg-Warner Corporation in conjunction with the United States Army Transportation Research Command. The LARC crossed Lake Michigan June 22 and became the first wheeled amphibian in history to accomplish such a voyage.Photo measures 10.25 x 8inches. Photo is dated 6-24-1960.

 
To Top

March 1947? Universal Jeep in Industry Brochure

• CATEGORIES: Advertising & Brochures, Features

I’ve had this brochure for years, but never got around to scanning it until now. It’s form 473A250, which might mean it was published in March of 1947. This brochure folds out horizontally with four panes.

Scannable Document

Scannable Document

Scannable Document

Scannable Document

1947-03-universal-jeep-in-industry-brochure5-lores

These next two images show how the entire brochure folds out, front and back.

Scannable Document

Continue reading

 
To Top

1971 Movie “Venga A Fare Ilsoldato Da Noi” Poster **SOLD**

• CATEGORIES: Artists/Drawings, Features

UPDATE: **SOLD** Was on eBay.

This poster includes a jeep driven by soldiers looking as if they’d just driven from the Italian movie version of M*A*S*H. Given M*A*S*H was released the year before in 1970, maybe that wasn’t a coincidence?

As noted at IMDB, “A girl is drafted due to a misunderstanding and this gives her the occasion to check on her boy-friend, whom she believes to be a womanizer.”

“Original poster measures approximately 140 x 200 cm (78″x55″), in conditions as in the photo.”

1971-movie-venga-a-fare-ilsoldato-da-noi-poster

 
To Top

2 1953 Mighty Mite Testing Photos on eBay

• CATEGORIES: Features, Mighty Mites, Old Images

These two photos show various aspects of Mighty Mite testing.

1) The first photo was taken in March of 1953 and shows a soldier escaping injury from an overturned Mighty Mite.

View all the information on eBay

“1953 Press Photo Captain CN Raper, “Mighty Mite” test run accident, Quantico, VA. This is an original press photo. Trucks – United States (Mighty Mite – Jeep type). Quantico, Virginia. At a demonstration today of the new “Mighty Mite” jeep, described as truck, utility, 1/4 ton, 4×4, the sandbag load shifted while the jeep was on an inclined bank, the vehicle overturned, but the driver, Captain C.N. Raper of Clearwater, Florida, was uninjured. Photo measures 9.25 x 7.25 inches. Photo is dated 3-20-1953.”

1953-03-20-mighty-mite-overturned1

1953-03-20-mighty-mite-overturned2

2) The second photo was taken in May of 1953 and shows another might might (3 units later than the first one pictured above), successfully navigating the Potomac.

View all the information on eBay

“1953 Press Photo Mighty Mite truck water test, Marine base, Quantico, Virginia. This is an original press photo. Trucks – United States (Mighty Mite). The “Mighty Mite,” modern version of the World War II jeep, splashes through the Potomac river at the Quantico, Virginia, Marine base on water tests. Kept afloat by four inflated tubes, the “Mite” is propelled by the oversized serration on the tire treads. It was developed by the Marines for delivery by airlift to terrain not accessible to combat vehicles. Photo measures 9.5 x 7.75 inches. Photo is dated 5-20-1953.”

1953-05-20-mighty-mite-navigating-water1

 
To Top

May 1950 “Made-to-Order for Sportsmen” Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the May 1950 issue of Outdoor Life.

View all the information on eBay

“Outdoor Life 5/1950. Original magazine page. NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [8 1/2 x 11″+/-]. Two page ads noted. Occasional small edge splits not affecting image or type may be present.”

1950-05-outdoor-life-mag-made-to-order-sportsman

 
To Top

Oscar Mayer Wienermobiles

• CATEGORIES: Features

Mark shared this brief look at the Oscar Mayer Wienermobiles over the years (there were several others, including this 2011 wiener food truck). Of course, during the late 1950s, the company built a dog mobile atop an FC chassis. Perhaps, most surprising, is the latest version, one I hadn’t seen (I won’t ruin the surprise).

https://www.windingroad.com/articles/lists/list-oscar-mayer-wienermobiles-throughout-history/#1

first-wiener-mobile-oscar-meyer

The first Wienermobile was built in Chicago in 1936 for $5000.

 
To Top

Newgren Field & Pasture Cultivator Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Newgren field and pasture cultivator brochure is form N-168. It is the last of this series of color Newgren brochures that came with the jeep equipment book.

newgren-from-N-168-field-and-pasture-cultivator1-lores newgren-from-N-168-field-and-pasture-cultivator2-lores

 
To Top

1949 Newgren Parts Price List

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.

newgren-1949-02-03-price-list1-lores newgren-1949-02-03-price-list2-lores newgren-1949-02-03-price-list3-lores newgren-1949-02-03-price-list4-lores

Continue reading

 
To Top

1944 Photo of Soldiers Practicing with Wire Laying on eBay

• CATEGORIES: Features, Old Images

The driver sure looks young.

View all the information on eBay

“1944 Press Photo Installing Telephone Wires during Texas Field Practice. This is an original press photo. Another use to which the versatile jeep has been put in that of laying telephone wire as in the scene, during Texas Field Practice. Photo measures 10 x 8.25 inches. Photo is dated 01-21-1944.

1944-01-12-texas-cable-jeep1 1944-01-12-texas-cable-jeep2

 
To Top

‘Jeep’ 4 Wheel Drive Wellington Lighter on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Starting price for this ‘Jeep’ 4 Wheel Drive lighter is $75.

View all the information on ebay

“Great old lighter. From the estate of a longtime Toledo Jeep Employee.”

wellington-jeep-lighter0

 

2wellington-jeep-lighterwellington-jeep-lighter1

wellington-jeep-lighter3

wellington-jeep-lighter4

 
To Top

1945 Christmas Card From Budapest on eBay

• CATEGORIES: Artists/Drawings, Features, Postcards

Neat old card with a jeep and a signed message.

View all the information on eBay

1945-xmas-jeep-budapest-card0 1945-xmas-jeep-budapest-card1 1945-xmas-jeep-budapest-card2

 
To Top

1948-1949 Willys-Overland Deluxe Tool Kit

• CATEGORIES: Features

Anyone have photos of an actual 1948-1949 Deluxe Tool Kit? Or, if you have a 1948/1949 Jeepster manual, a pic of the front of the kit may be in there, too (according to this post). If you have either, please email me a pic of the front to d @ deilers.com. Thanks!

Claus is hoping to reproduce a leather kit version of this vinyl plastic tool holder and needs to see the inscription on the front of it. Here’s the back side (from the 1949 Willys Accessories Book):

1948-1949-deluxe-tool-kit

 
To Top

Maynard Roberts’ Two-Year Jeep Trip Through South America

• CATEGORIES: Features, Old News Articles • TAGS: .
1950-01-23-ponoma-progress-bulletin-maynard-roberts-brazil-photo-lores

Maynard Roberts pictures on the left in San Paulo, Brazil, from the January 23, 1950, issue of the Pomona Progress Bulletin.

In 1948, 34 year-old Maynard Roberts, from La Verne, California, traveled south into Mexico and spent the next 18 months exploring Central and South American. He wrote a series of articles for the Pomona Progress Bulletin detailing his trip. He’d hoped to write a book, but I have been unable to locate one. If he didn’t, it’s too bad, because I think he was a very good writer.

His skill is evident early on when he wrote a phrase that caught my attention, “About seven years ago I was keeping company with my last twenty-dollar bill …” His attention to details and telling a few small stories make his tale worth reading. It’s unfortunate that these articles only share snippets, for it seems he’s got a good story to tell and the skill to tell it.

His idea to travel germinated prior to WWII. He was born in Lima, Ohio, in 1914. As a child, his parents moved to California, Near the start of WWII he got the idea to travel to South America, so he began saving money. During WWII he was a draftsman, perhaps a skill learned during his college days at Chaffee college? Finally, by 1948, he saved up enough money to buy a jeep and afford to travel.

Part one of his adventure appeared in the January 09, 1950, issue of the Ponoma Progress Bulleting, split into two sections.

1950-01-09-pomona-progress-bulletin-maynard-roberts-jeep-trip-lores

Part II: This is the second installment of Maynard’s adventure. It appeared in the January 16, 1950, issue of the Pomona Progress Bulletin.

Continue reading

 
To Top

Newgren Bed Extender Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Newgren bed extender brochure is form N-166.

newgren-from-N-166-bed-extender1-lores newgren-from-N-166-bed-extender2-lores

 
To Top

1942 Of Helen Hayes in Jeep w/Soldiers on eBay

• CATEGORIES: Features, Old Images

This photo was taken May 07, 1942, as confirmed by The Times newspaper out of Munster, Indiana, dated May 08, 1942. It shows actress Helen Hayes MacArthur sitting in the passenger seat of a jeep, surrounded by servicemen.

View all the information on eBay

“Press Photo Helen Hayes visits soldiers at Army base camp, Washington D.C. This is an original press photo. World War II – United States (Helen Hayes at Camp*. Washington D.C. Major William R. Fisher, Base Special Services officer is shown instructing miss Helen Hayes of stage and screen fame in the art of handling the army “Jeep” Lieutenant Robert Kuhne of Philadelphia is at the controls while Lieutenant Benet F. Cain prepares for the start. Photo measures 8.5 x 6.75 inches. Photo is dated 5-7-None.”

1942-05-07-helen-hayes-jeep-soldiers-1 1942-05-07-helen-hayes-jeep-soldiers-2

Here’s the newspaper image:

Clipping from The Times - Newspapers.com

May 08, 1942, The Times newspaper out of Munster, Indiana.

 
To Top

1949 Jeepster Sales Tool Brochure for the Sales Force

• CATEGORIES: Advertising & Brochures, Documents, Features, Jeepster

This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.

Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton  “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.

Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??

Some of these pages worked better when shown together, so I’ve sewn together a few of them …

1949-jeepster-salesforce-brochure01-lores 1949-jeepster-salesforce-brochure02-lores 1949-jeepster-salesforce-brochure03-lores 1949-jeepster-salesforce-brochure04-05-lores 1949-jeepster-salesforce-brochure06-lores

Continue reading

 
To Top

Newgren Pull-Type Tandem Disc Harrow Brochure

• CATEGORIES: Advertising & Brochures, Features

This Newgren Pull-Type Tandem Disc Harrow Brochure is form N-165.

newgren-from-N-165-pull-tandem-disc-harrow-1-lores newgren-from-N-165-pull-tandem-disc-harrow-2-lores

 
To Top

1943 Photo of Attu Island Signs & Jeep on eBay

• CATEGORIES: Features, Old Images

I imagine the dancing and the beer would have been popular, but I’m less sure about the hardtack?

View all the information on eBay

“1943 Press Photo Attu Island, World War II. This is an original press photo. Attu Island. This sign on Attu Island points out the Japanese capital is closer to the strategic island than is San Francisco. Jeep riders also are warned that this is their last chance for “Dancing beer and hardtack”. This is one of the first pictures of the rugged island since the days when American forces wiped out the Japanese there. Photo measures 8.5 x 6.75 inches. Photo is dated 9-30-1943.”

1943-09-24-attu-signs-jeep1

1943-09-24-attu-signs-jeep2

 
To Top

Lawnmower + Firetruck (?) Concord, CA $2400

• CATEGORIES: Features

Here’s an odd, non-jeep item….

https://www.facebook.com/marketplace/item/339764920551103

“Been in the family for years since I was a child. Lawnmower runs great no problems. Can seat up to 10 small children at a time or 6 bigger children plus driver. Has bell and horn sound effect. Located in Concord $2,40.00 obo”

firetruck-lawnmower-concord-ca1 firetruck-lawnmower-concord-ca2 firetruck-lawnmower-concord-ca3 firetruck-lawnmower-concord-ca4

 
To Top

Portuguese Jeep Ads

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, International

I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.

These ads have some neat illustrative work.

1947-06-portuguese-cj2a-ad-lores

June 1947

1948-portuguese-cj2a-ad-lores

1948

1947-portuguese-cj2a-ad-lores

1947

Here are pics showing 1/4 of his collection of ads:

other-portuguese-jeep-ads02

Continue reading

 
To Top

Newgren Hydro-Grader & Terracer Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Newgren brochure form N-164 highlights its hydro-grader and terrace.

newgren-from-N-164-hyrdro-grader-terracer-1-lores newgren-from-N-164-hyrdro-grader-terracer-2-lores

 
To Top

1943 Photo of Crated Jeeps on eBay

• CATEGORIES: Features, Old Images

Nice historical photo of crated jeeps.

View all the information on eBay

1943-11-03-crated-jeeps-england1

1943-11-03-crated-jeeps-england2

“1943 Press Photo crates of Jeep parts are lifted onto an assembly line, England. This is an original press photo. Somewhere in England — A heavy maintenance company of U.S. Army Ordnance obviously had America’s ability for automotive production in mind when it decided to set up a Jeep assembly line at a depot in England. On a trial order from Army Ordnance Chiefs for the assembling of 2,000 Jeeps they established something of a record within a fortnight — with Jeeps rolling off the assembly line at the rate of one every 3 minutes. Following pictures show how it’s done. Crates of partly assembled Jeeps, just received from the US are being lifted onto the start of the assembly line.Photo measures 9 x 7.25inches. Photo is dated 10-28-1943.