Features Research Archives

To Top

Berg Truck & Parts Company Ads in Popular Mechanics

• CATEGORIES: Advertising & Brochures, Features

The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

1946-02-popular-mechanics-berg-truck-parts-ad-lores

February 1946 Ad in Popular Mechanics, the earliest one I could find.

1946-06-popular-mechanics-berg-truck-parts-ad-lores

By June 1946 Berg was advertising Amphibious vehicles.

A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.

 

This was the latest Ad from Berg that I found, though my searches were not extensive.

 
To Top

November 1952 Canfield Wrecker Catalog on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.

View all the information on eBay

“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”

1951-11-01-canfield-truck-towing-booklet01

1951-11-01-canfield-truck-towing-booklet0

1951-11-01-canfield-truck-towing-booklet1

1951-11-01-canfield-truck-towing-booklet2

Continue reading

 
To Top

1958 St. Valentins Dance & Frolic with Jeep Ads on eBay

• CATEGORIES: Advertising & Brochures, Features

This odd item includes two ads with FCs.

View all the information on eBay

“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”

1958-st-valentines-dance-fc-ads1 1958-st-valentines-dance-fc-ads2 1958-st-valentines-dance-fc-ads3

 
To Top

M-151 Pencil Sharpener on eBay

• CATEGORIES: Features, M-151

Old School pencil sharpener in the form of an M-151.

View all the information on ebay

“Item is a vintage Pencil Sharpener made in Hong Kong.
Item is a WILLY’S JEEP (JEEP does have the removable Top, NO picture)
Item is approx. 1-1/2″ by 3″ by 1-1/2″.
Item shows LITE wear as pictured.
LOOK at the photos they are part of the description.”

m151-pencil-sharpener0 m151-pencil-sharpener1 m151-pencil-sharpener2 m151-pencil-sharpener3 m151-pencil-sharpener4

 
To Top

CJ-5 Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Cool sign!

View all the information on eBay

“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”

 
To Top

1948 W-O Builds 5 Great Lines of Trucks Brochure

• CATEGORIES: Advertising & Brochures, Features

This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?

The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).

Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks1-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks2-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-lores

Print date:

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-date

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks4-lores

 
To Top

1960 Photo of Jeep w/Odd Top

• CATEGORIES: Features, Old Images • TAGS: .

This August 21, 1960, article in the Ogden Standard Examiner out of Utah includes a photo of a CJ-2A with a home made, odd hardtop.

Clipping from The Ogden Standard-Examiner - Newspapers.com

 
To Top

1940 News Article — Fort Oglethorpe Receives Midget Autos

This December 22, 1940, article in the Birmingham News highlights the latest arrival of “midget automobiles” at Fort Oglethorpe, Georgia. I would imagine these are Bantam BRC-60s.

Clipping from The Birmingham News - Newspapers.com

 
To Top

1973 Eagle Eagle Indanola, NE $5000

• CATEGORIES: Features, Other 4x4s

Never heard of the Eagle amphibious ATV. There might be a review of this in the August 1970 issue of Mechanix Illustrated.

https://www.facebook.com/marketplace/item/284102799638065/

“This is a very rare amphibious ATV. They competed for the military contract against Coot. Coot eventually won the contract so eagle went by the wayside. I have restored about 90% of this and have put in a well running Vanguard. It needs some work still to be completely finished but I have lost Interest in being the one to finish it. It would be cool to finish it and use it as a river rig or take it to the sand pits and you should be able to just drive out on the water with it, that was always my goal. One sold on eBay a few years ago it was completely restored for 7500. I have not seen one for sale since then, I see coots on there all the time but they’re much more common. Make me an offer or I’m open to trades. Motorcycles, four-door with a long box or anything that I can take to the lake. Let me know what you got.”

eagle-atv3 eagle-atv2 eagle-atv1 eagle-brochure-atv2 eagle-brochure-atv

 
To Top

1954 Article w/ the Longview Trailbreakers Jeep Club

• CATEGORIES: Features, Old Images, Old News Articles

This October 09, 1954, article form the Longview Daily News puts the launch of the Trailerbreakers Jeep Club in April of 1954. That’s one view of Mount St. Helens that no longer exists!

1954-10-09-longview-dailly-news-trailerbreakers-article-lores

 
To Top

Sotheby’s Willys Jeep Auctions

• CATEGORIES: Features, Website

There are some jeeps coming up for auction through Sotheby’s, along with a Mule. Note Lot 322 1951 M-38 that sold for $61,600!

soethbys

 
To Top

March & April 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?

Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.

On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
Photos Photos

This three-page spread was unusual for Jeep News.

Photos
Photos

Photos

 
To Top

1961 Readers Digest Del-Monte Pink Jeep Contest

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.

Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):

1961-03-04-delmonte-readers-digest-surrey-dj3a-contest

This is the announcement by Buddies’ Market:

1961-04-27-the-mercury-surrey-pink-jeep-contest-winner

 
To Top

Photo of DJ-3A Dispatcher in Indonesia(?) on eBay

• CATEGORIES: DJ-3A, Features, Old Images

UPDATE: This is back up for sale. Note that this is a column shift. As Carl noted, this is the correct orientation for the image, because if reversed the “WILLYS” would be backwards.

View all the information on eBay

 

dispatcher-jeep-indonesia-1-lores dispatcher-jeep-indonesia-2

 
To Top

August 1960 Article Noting the Formation of the PNWJA

• CATEGORIES: Features, Old Images, Old Images Jeeping, Old News Articles

This August 1960 article in the Longview Daily News out of Longview, Washington, notes that the Armstrongs, members of the Trailbreakers Jeep Club, chaired the two-day convention that resulted in the formation of the Pacific Northwest Jeep Association (Iater changed in 1965 to the present-day PNW4WDA — Pacific Northwest 4-Wheel Drive Association).  Note that the article refers to the association as the “Pacific Northwest Jeep Club Association”, but a decision must have been made to drop the word “Club” from the name. (some historical PNW4WDA info on the Webfooters page).

1960-08-02-longview-daily-news-formation-of-PNW4WDA

August 02, 1960, Longview Daily News

The Trailbreakers still exist and were one of six charter clubs in the Association. In order of formation (or incorporation), I believe the six charter clubs were the (1) Yakima Ridge Runners, (2) Vancouver Four Wheelers, (3) Longview Trailerbreakers, (4) Brush Busters (?), (5) Tacoma Webfooters, (6) Seattle Jeep Club. (The Brush Busters out of Portland were formed in early 1958, but I haven’t confirmed they were at the convention, so please correct if I’m wrong).

The Tacoma Webfooters have a particularly unusual name. The story goes as follows: “It was time to name the 4th jeep club [ed. note I guess they didn’t know about the Brush Busters]. Who’s got any ideas? Burt Severeid said, “How about the Tacoma Webfooters Jeep Club? Oh, the complaints poured in about how silly that name was, but no one else came up with anything else, so it stuck!! The 4th jeep club in the northwest was to be called, “The Tacoma Webfooters” , with Bruce Cole as the first president.”

========================

Original Post from 2016: This is a great photo from the very first Pacific Northwest Jeep Association Summer Convention, prior to being renamed the PNW4WDA.

1960-1st-annual-pnw-jeep-association-photo

Arlene Brooks found this photo.

 
To Top

March 1950? Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure titled “Designed to Meet More Needs of More People” has a form number of SW73MI-SCM-350. It’s *possible* that the “350” marks a publish date of March 1950, which is why I’ve marked this a 1950 brochure.

1950-03-form-sw73mi-scm-350-0-lores 1950-03-form-sw73mi-scm-350-1-lores 1950-03-form-sw73mi-scm-350-2-lores Photos

This is the full open brochure (16.5″ x 22″):

Photos

Continue reading

 
To Top

May 1952 Willys Dealers

• CATEGORIES: Features, Old Images

This May 9, 1952, ad for Aero Willys highlights dealers across the US, but especially in the Eastern Washington and Northern Idaho area. To hit 35mpg these cars had to have been traveling down hill!

1952-05-09-spokesman-review-aero-willys-dealers-ad-lores

 
To Top

Late 1960s Kaiser Jeep V-6 Marine Engine Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I’m not sure how the “cube” branding plays into the marine engine?

View all the information on ebay

“Here I have a very RARE brochure for the
Jeep 155 V6 155 HP Marine Engine

Jeep/155 the Power Cube comes in a V

INBOARD OR OUTDRIVE
MARINE ENGINE
Stern Drives manufactured by Outboard marine
Corporation (OMC), and Universal Motor Company
Inboard available from both Revley Corporation
and Universal Motor Company

Flier is printed on heavy stock (Light cardboard)
Front has a very cool “Cube Cutout”
In its folded position it measures about 8 ¾ x 6 ¼ inches. Unfolds to about 26 ¾ x 6 ¼ inches.”

1960s-kaiser-jeep-cube-marine-engine-brochure0 1960s-kaiser-jeep-cube-marine-engine-brochure1 1960s-kaiser-jeep-cube-marine-engine-brochure2 1960s-kaiser-jeep-cube-marine-engine-brochure3 1960s-kaiser-jeep-cube-marine-engine-brochure4

 
To Top

Hamilton Pedal Jeep Cincinatti, OH **SOLD**

• CATEGORIES: Features, toys

UPDATE: **SOLD** Was $295.

Looks like this Hamilton pedal jeep spotted by Roger Martin has never been restored. The seller’s p# is in one of the images in the ad.

hamilton-pedal-car-cincinnati-oh4

hamilton-pedal-car-cincinnati-oh1 hamilton-pedal-car-cincinnati-oh2 hamilton-pedal-car-cincinnati-oh3

 
To Top

Year? Jeepney Salem, OH $22,000

• CATEGORIES: Features, Other 4x4s

UPDATE: Price dropped to $22,000. Rudy noted that this was sold at auction in 2014.

(07/05/2019) Craig shared this nice looking Jeepney. It’s got a number of cool details, including a map of the midwest painted on the ceiling. Listed as a 1946, I couldn’t say for sure if that year is accurate or not.

View all the information on eBay

“1946 F-134, T-90 3 speed, if you want a vehicle to take to the car and Jeep shows that will always bring a smile and draw a crowd this is it!! Super rare to find in this country, Jeepneys were made after WWII when we left our Jeeps in the Philippines, the people there were very crafty and creative, they turned the WWII Army Jeeps into colorful people haulers, there are only a few in this country, here is your chance for a cool vehicle for your collection that is guaranteed to stand out.”

year-jeepney-salem-oh6 year-jeepney-salem-oh07 year-jeepney-salem-oh08 year-jeepney-salem-oh09

Continue reading

 
To Top

May 1945 Post-War Jeep Article

• CATEGORIES: Features, Old News Articles

This article was published in the May 20, 1945, issue of the Spokesman Review. One fact that surprised me is that by 1945 only 2% of world’s farms were mechanized.

1945-05-20-spokesman-review-post-war-jeep-article-lores

 
To Top

2021 Ford Bronco “Built Wild” Coming Soon

• CATEGORIES: Features

Ford is excited to exorcise the “juice is loose” moniker from the Ford Bronco, a vehicle lined last produced in 1996, by introducing a new Ford Bronco line.

https://www.cnet.com/roadshow/news/2021-ford-bronco-sport-suv-reveal-pictures-videos-teaser/

 
To Top

1943 Photo of Ford GPA at Schenectady Depot on eBay

• CATEGORIES: Features, Old Images

This photo was on eBay, but will be sold by Monday morning. Still, a neat early look at the Ford GPA.

View all the information on ebay

“1943 Press Photo Amphibious Jeep at Schenectady Quartermaster Depot. This is an original press photo. Schenectady Quartermaster Depot – Amphibious JeepPhoto measures 9 x 7.25inches. Photo is dated 04-05-1943.”

1943-04-05-schenectedy-depot-ford-gpa1

1943-04-05-schenectedy-depot-ford-gpa

 
To Top

1954 4-Wheel-Drive Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.

The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:

1954-form-kw-1705-4wd-gets-thru1-lores 1954-form-kw-1705-4wd-gets-thru2-lores 1954-form-kw-1705-4wd-gets-thru3-lores Photos Photos

A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.

1954-form-kw-1763-wagon-truck-brochure-lores

Continue reading

 
To Top

1950s Willys Aero Taxi Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This “All Hail the … Beautiful Economy Safety of the Willys Taxi” brochure isn’t jeep-related, but I found it interesting. I wouldn’t have guess that the Willys Aero car was ever marketed as a Taxi. Maybe it was only advertised that way internationally (this brochure hails from Australia)?

View all the information on eBay

“An original 1950s Willys-Overland advertising brochure for the Willys Aero Taxi car. This interesting fold-out brochure describes the main features of this Willys Taxicab with a range of illustrations. It was published by Willys-Overland in Toledo Ohio in the USA.”

year-willys-aero-tax-brochure1 year-willys-aero-tax-brochure2

year-willys-aero-tax-brochure3