Features Research Archives

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August 1949 Article on the “Morality Jeep”

• CATEGORIES: Features, Old News Articles

This article appeared in the Norfolk Virginian-Pilot newspaper on August 08, 1949. The newspaper titled the photo caption “Morality Jeep”, though it’s not clear that the police department ever revered to it as such. It seems a mischaracterization of a patrolman who used a CJ-3A to patrol the beach.


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Willys-Themed Bench Omak, WA $1600

• CATEGORIES: Features

Here’s a different kind of Willys-themed bench.


“Custom Willys Tailgate Art Bench… created from recycled, reclaimed and salvaged materials. Was an order for a business that fell through… asking $1600 for this piece of functional art. If you like this sort of artwork please feel free to check out my Facebook page * Salvage Artistry * https://www.facebook.com/upcyclejunkyard/

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March 1963 Jeep News Front Page **SOLD**

• CATEGORIES: Features, Old News Articles • TAGS: .

UPDATE: **SOLD** Was on eBay.

This is a reprint of the first page of the March 1963 Jeep News. Notably, it discusses the two main reasons behind the change. 1) Kaiser Jeep was meant to identify the company as ‘one of the growing Kaiser “family of industries”‘. 2) It was meant to align the company with the ‘Jeep’ trademark and insure ‘Jeep’ was applied to the entire line of products around the world.


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Color Slide of CJ-2A with Worman half cab on eBay

• CATEGORIES: Features, Old Images • TAGS: .

This slide shows a CJ-2A from Bayonne, NJ, with a Woman half cab.

View all the information on eBay

“Bayonne NJ 1948 Willy’s Jeep”


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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

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Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

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This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:


Continue reading

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Chris’ CJ-2A @ Work

• CATEGORIES: Features

Chris put his CJ-2A to work the other day. His extended bed came in very handy for moving parts.


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Wooden Toy Jeep … eBay Find

• CATEGORIES: Features, Models, toys

I couldn’t resist this curious, wooden representation of a jeep. It has some damage, which kind of adds to the oddness. It is about 10″ long, so it’s a good size.

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More Pics from the 2022 Southwest Ohio FC Gathering

• CATEGORIES: Event, Features

Thanks to Roger Martin for sharing more pics of his 2022 FC event.




This is Rogers “new” M-677:

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Saturday @ The Southwest Ohio FC Gathering

• CATEGORIES: Event, Features

Roger shared these pics from this morning at the Southwest Ohio FC Gathering.

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1961 Color Slide of Family in M-38 on eBay

• CATEGORIES: Features, Old Images

The M-38 pictured in this slide has a Capstan winch. Given the red, it might have been a brush fire jeep at some point. The seller posted this as a 1961 photo.

View all the information on ebay


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1957 FC Brochure

• CATEGORIES: Advertising & Brochures, Features

I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.

This is the front of the brochure:


The top folds up to reveal these two pages:


The bottom folds down to review this center section:


This is how the back appears when fully opened: Continue reading

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1951 Export Corp Universal Jeep Ad

• CATEGORIES: Advertising & Brochures, Features

Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.

View all the information on eBay

“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”


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CJ-5-looking Boat

• CATEGORIES: Features

Jerry shared this CJ-5 Boat combo. It has what appears to be a Florida registration, though Jerry notes it should on the hull.  Anyone know more about it?


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1949 Willys 4WD Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section.  Note the “Universal Jeep” shown has a Worman hardtop.  There is no date or form number on the brochure:

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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.

Photos Photos Photos Photos

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Huntington Pier Jeep Beach Tram

• CATEGORIES: Features • TAGS: .

This 1955 photo of the Huntington Beach Pier / Seal Beach Jeep Tram was posted on Facebook and posted to this forum. I searched for more info and pics about the tram, without success. It looks to be a CJ-2A.


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December 1949 Jeep Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.

Here is the first page of the brochure:

1949-12-form-no-4WDT-CM1-215M-12-49-truck-brochure1-lores It unfolds vertically to reveal this page:



This shows the entire center area:


Here is the back of the brochure:


Continue reading

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Tom Cruze Update

• CATEGORIES: Features

Here is a rare moment of harmony. Left to Right: Lizzie, Tom Cruze, Betty Page

John asked how Tom Cruze was doing, so here’s an update.

Once Tom got rehydrated and got some food in him he was most definitely energized! He’s been climbing and exploring the house. The vet said it best, “He’s a feisty one!”

He doesn’t seem to mind that the dogs out weigh him about 10lbs to 1lb; he gives as much as he gets. Lizzy in particular loves to wrestle with him. She is as gentle as she can be (she’s sort of a lunkhead, so she isn’t all that gentle). Still, the two of them seem to enjoy playing.

The dogs are not fans when Tom tries to nurse. That’s about the only time they will growl at him.

They don’t mind napping together (why do we have such monochromatic animals?):

The girls hovering over Tom is the usual state of affairs:


Wrestling is another favorite, though mostly it is Tom and Lizzie wrestling (Betty Page mostly just wants to lick him):


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1960? Kaiser – Willys Motor Sale Service Mailer

• CATEGORIES: Advertising & Brochures, Features

I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.

Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.

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1956 Light Duty Rescue Truck Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.

View all the information on eBay


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Unusual Front Hubs

• CATEGORIES: Features • TAGS: .

Aaron Holdaway discovered this unusual set of hubs. He posted pictures of them to Facebook. He plans to disassemble them and take photos. I’ll share those photos if/when he does.

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The Ripple Effect …

• CATEGORIES: Features

The month of July was going to be work-on-jeep month. Instead, after Ann launched her painting of the guest house, it became work-on-the guest-house-exterior month. Oh well, such is life.

One project on the house, led to another, rippling farther and farther …. First, I jumped into painting the exterior so that could get finished (Ann had to halt painting, as she began to have migraines and auras). But, that led to pulling up the deck to replace the plywood decking, which led to the realization that the whole deck needed rebuilding, which led to the opportunity to regrade around the east and north side of the place, which led to adding a French drain for the deck’s gutter.

Though redoing all this had been the plan, I hadn’t planned on doing this right now. My hope is to finish up the deck today, as we have 110 degree+ temps arriving in a couple days for a few days.

This pic shows the deck frame on temporary supports as I get everything squared up.


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3D-Printable Willys MB Model $4.79

• CATEGORIES: Features, Models

If you have access to a 3D printer, you might try printing this 3D model jeep. The download costs $4.79. I’ve included a video so you can see how this thing is assembled.


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Custom Model Mini-Jeep Seven Springs, PA $5000

• CATEGORIES: Features, Models

UPDATE: You can contact Larry directly at 717 880 4432. Leave a message and he will return your call.

Ross’ friend Larry has this cool, Crosley powered mini-jeep for sale.

“4 cylinder gas engine
Electric winch
3speed transmission with reverse
Fully functional transfer case
Overall length 4’”

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May 1957 Forward Control Brochure

• CATEGORIES: Advertising & Brochures, Features

I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented.  I’ll update this with scanned pics once I receive the brochure.

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Welcome Tom Cruze

• CATEGORIES: Features

Emerged from the engine bay.

Yesterday, Ann’s quick trip to Walmart to pick up some baking supplies went awry.

As she walked by some cars on her way into Walmart, she began hearing the cries of what sounded like a small kitten. Perplexed. she followed the sound to a Chevy Cruz. She looked inside the car, but then realized the sound was coming from under the hood. A woman with five kids wandered by about that time and also heard the cat.

Ann and the woman with the kids did their best to coax the cat from the engine bay, but it seemed the kitten was stuck. Though the car was unlocked, they were unsure how to proceed, so Ann went inside of Walmart to have the car’s owner paged. The owner didn’t hear the page.

Then, Ann called the local police’s non-emergency number; in turn they requested the animal control people assist. Unfortunately, the one animal control person on duty was in another town. Then, Ann contacted the local animal shelter, only to find out that they and other shelters are over-capacity. If the shelter got the cat, it would likely be euthanized.

That left Ann with a choice. Given the cat seemed to be stuck in the engine, leave the kitten to die OR try to rescue the kitten. Of course, you already know the decision she made ….


Forty-five minutes after initially first hearing the kitten, and with the kitten’s meow getting weaker and weaker, an elderly man approached and asked what the Hell are they were doing laying on the hot asphalt wedged under his car.

They explained a kitten was trapped in his engine compartment. A grumpy old man, he stated he didn’t have no ‘damn’ cats and neither did his neighbors.

According to Ann, he was a gem, lol.

Ann and the woman finally got him to open the hood. It was only then they they were able to free the poor little guy. By then, his mews were very very faint and far apart and he was just limp. Now, what to do with the kitten?

Ann’s co-rescuer refused the pleas of her 5 children to take the kitten home, so, despite her cat allergies (she is allergic to most, but not all cats), she decided to bring the cat home.

A quick call to the local vet, resulted in a quick triage to make sure it didn’t need immediate care. After checking the kitten, the vet put “it” as a “he” who is roughly six weeks old and just under a pound. While under-nourished, he isn’t starved and didn’t appear to be in any immediate danger. So, the vet set us up with some food and recommended her lot of water.

Given the kitten is a he (aka Tom cat) and given it was stuck in the engine bay of a Chevy Cruz, what else could we call this tiny kitten other than Tom Cruze??


Finally eating some food…

Our girls are beside themselves with curiosity an way overwhelming love for the kitten. Mr. Tom Cruz has endured more saliva and licks than any kitten should have to endure. Once the kitten-as-curiosity subsides, everyone *should* get along just fine.