Features Research Archives

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1957 ‘Jeep’ Vehicles Help fight Disease! Brochure

• CATEGORIES: Advertising & Brochures, Features

This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there.
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The next three pages unfold into a single page. But, I’ve separated them for easier reading:


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1953 Wagon & Trophy Fish Hole Ad

• CATEGORIES: Advertising & Brochures, Features

I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.



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FOUND: The 1947 Movie “Revolution in Pleasantville”

• CATEGORIES: Features, videos

UPDATE: Barry Thomas managed to hunt down a copy of the movie in Paris. He is hoping to share it at a couple of jeep events this spring.  Learn more at his farm jeep.com website: https://www.farmjeep.com/revolution-in-farming-and-in-pleasentville/



Original Post Dec. 14, 2012: An issue of the “American Farm Youth” (1947 Volumes 13-14 Page 34) mentioned this movie.

Revolution in Pleasantville, a motion picture describing the role of the Jeep in farm mechanization, has just been produced and made available for showing to farm groups. The revolution depicted in the film is one taking place all over the . . .

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“Bless This Mess” FC-170

• CATEGORIES: Features

Jeff spotted this FC-170 lurking in the background of the TV show “Bless This Mess“. The premise of the show is, “Newlyweds Rio and Mike make the decision to change the course of their life together and move from the relentless pace of big city New York to what they think will be a more relaxed existence in rural Nebraska.”


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Large Two-sided Jeep Sign Saint Joseph, MO eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.

View all the information on eBay



“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
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Year? Photo of DJ-3As on eBay

• CATEGORIES: Features, Old Images

The seller listed this as a 1950 photo, but that’s clearly wrong. Perhaps it is 1960.

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“1950 Willys Jeep Press Photo. Original.
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1”


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1957 Coffee and ‘Jeep’ Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.
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The next three pages foldout into a single page. But, I’ve separated them for easier reading:


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1944 Photo of MPs Rounding Up Nazi Soldiers w/ Jeep

• CATEGORIES: Features, Old Images

This photo and caption appears in the June 02, 1944, issue of the Saturday Evening Post.


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Be Your Own Inspector M-38/M-38A1 Booklet

• CATEGORIES: Books, Features

UPDATE: You can now download a high resolution PDF here (25mb):


One reader asked about a donation in exchange for the PDF.  You are welcome to download it for free, but If you want, you can donate a few bucks via PayPal: payment@ewillys.com. The money goes toward the purchase of more brochures (and the documentation/sharing of them).


Original Post April 26, 2019: Here’s the booklet I won off of eBay.

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Early Station Wagon Ad

• CATEGORIES: Features, videos

This youtube video for the jeep station wagon has been around for more than a decade, but it’s the first time I’ve seen it.

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BOOK: The Last American CEO

• CATEGORIES: Books, Features

I just finished reading The Last American CEO, a book about the transition of ‘Jeep’ from Kaiser-Jeep, to AMC, to Chrysler. The principal character and source of most of the material was Joe Cappy, who was the final AMC CEO before AMC was bought by Chrysler.

Among the book’s more interesting revelations, it argues that if it weren’t for an assassination, that Chrysler might never have purchased AMC.


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1946 Cartoon “Impasse in the Night”

• CATEGORIES: Artists/Drawings, Features

This cartoon was published in the November 02, 1946, issue of the Saturday Evening Post, page 112.


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The Steel Soldier from WGTE in Toledo, Ohio

• CATEGORIES: Features, videos

You’ve likely seen this video titled Steel Soldiers. It was something I posted back in 2008. The video was produced at WGTE Public Media. While the video can be viewed via youtube, the higher quality version can be still be seen on WGTE”s website. There are prototype jeeps, jeeps during war, post war jeeps, and even a few scenes at the end of the Yakima Ridge Runners racing around their area.


Or view the youtube version below:

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1975 CJ-5 VAM Brochure

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: .

Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.

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Perfect Circle Company Hubs $180

• CATEGORIES: Features • TAGS: .

Blaine found a set of NOS Perfect Circle hubs, which look to be private-labeled versions of the Selectro hub manufactured by Dualmatic. Unfamilar with Perfect Circle, I wondered why the company would private label a set of hubs.

It turns out that Perfect Circle had been a leader in the development of piston rings for several decades. In 1963, the company was purchased by the Dana Corporation. It’s possible that relationship led to the private labeling of the hubs. (Read the whole Perfect Circle history here)

These particular hubs should fit the Dana 27 axles, as that was the standard axle on early Scouts (but I’m not expert on the Scouts).

We’ve seen the above hubs branded under multiple names, including Dualmatic, Selectro, Perfect Circle, Free-Lock, and others. But, where did the hubs originate?

Unfortunately, as this point I only have theories rather than actual answers. One theory is that they were developed by Free-Lock, but not patented, prior to Free-Lock’s demise. Somehow, Dualamatic/Husky ended up with the hubs (probably purchased Free-Lock’s assets) and then Dualmatic manufacturing them under the Free-Lock brand, then other brands.

My second theory is that the hub is based on this hub patent from Clark Peterson in 1955.


It has the spring system and It appears the entire top of the hub twists. But, there are some differences. The central bolt does not exist to hold the hub in place, instead side bolds secure the top. Maybe someone who has a set of these hubs can compare it to the hub design above? Below is a schematic of a Dualmatic hub for comparison.



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1946 Ad For the Jeep Station Wagon

• CATEGORIES: Advertising & Brochures, Features

This 2-page Car for all the People ad was featured in the Saturday Evening Post on December 21, 1946, pages 56 and 57. You’ll notice the ad has “Makers of America’s Most Useful Vehicles” phrase (the prequel phrase to “The World’s Most useful Vehicles”). it also has a Willys-Overland badge. I’m working on documenting when that bade comes and goes.


On the cover the magazine was a Main Street Christmas scene that included, at the bottom right, a tree tied to the top of a jeep.

1946-12-21-sat-evening-post-cover-jeep 1946-12-21-sat-evening-post-cover-jeep2


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1942 Bell & Howell Filmo Camera Ad on way

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Back on eBay at a relatively good price.

View all the information on eBay



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M-38A1 Floor Pans Roseville, CA $300

• CATEGORIES: Features, Parts

Seems like a good price.


“Complete replacement floor pans for willys M38a1 military jeep or pre 1971 CJ-5 jeep. $300 for all (will not sell separately). Set includes everything that is pictured.
Floor pans are powder coated Olive drab green.”


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US Soldiers Installing Wire Cutters

• CATEGORIES: Features, videos

Video of US Soldiers in England cutting and installing wire cutters.

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Couple Brochures from eBay

• CATEGORIES: Advertising & Brochures, Features

I won these two brochures on eBay. I’ll share them once I receive them.

1957-08-disease-brochure1 1957-08-coffee-brochure1

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1944 Video of Troops Loading Jeeps on LST

• CATEGORIES: Features, videos

Steve shared this video of troops loading jeeps and other vehicles onto an LST.

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1953 Fields and Streams Ad For the CJ-3B

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the Heppner Gazette Times (Oregon) on April 23, 1953.


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Jerry the Jeep by Edith Thacher Hurd on eBay

• CATEGORIES: Books, Features

UPDATE: This is a first edition of Jerry the Jeep, but it isn’t in very good condition (and very high priced).

View all the information eBay


“Jerry the Jeep lived in a big Army camp. He was a new jeep and a strong little jeep but he was always doing things that he shouldn’t. He went down hills when he was supposed to go up them. He blew his horn “peep-peep” when nobody wanted it and he was always dropping nuts and bolts like a ………”

book measures about 9 1/4″ by 10 1/2″”

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Stanely W. Smale’s Magnetic Sweeper

• CATEGORIES: Features, Old Images

UPDATE: I love it when I can combine old photos with documentation. In this case, I discovered that Stanley W. Smale had filed a patent for his metal sweeper. Stanley filed his Magnetic Sweeper patent on January 10, 1950.

From his patent: “An object of this invention is to provide an apparatus of such size and mobility that it can be used to remove ferrous articles from roads, parking lots or any surface over which vehicles may travel, in an effective, speedy and economical manner.

Another object of this invention is to provide a mobile magnetic field of sufficient force to not only pick up loose items, but pieces embedded below the surface which might normally be forced upwardly through the surface by frost or other disturbing influences.”

1950-01-10-stanely-smale-magnetic-sweeper-patent1 1950-01-10-stanely-smale-magnetic-sweeper-patent2

One Post, The Jeep Goes International, is from 2015 and included this excerpt:


Original Post from June 2014: “Press Photo Stanley Smale & magnet equipped Jeep for sweeping metal”



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A Couple Extended Jeeps

• CATEGORIES: Features, Old Images • TAGS: , , .

Roger Martin spotted both of these jeeps on Facebook.

The first one was describe by Jim Burrill as a British Jeep during Operation Veritable.


The second jeep was posted by Norberto Boddy and was extended in the middle (CJ-2L-like). I tried to hunt down “Crescent Poultry Products”, but didn’t have any luck. The phone number seems strange, as it include an “L” in it; anyone recognize that phone number construction?