Features Research Archives

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1955 8 Reasons Why Ad

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the December 15, 1955, issue of the Healdsburg Tribune out of Healdsburg, California.

1955-12-15-healdsburg-tribune-cj5-8-reasons-ad

 
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Plastic Rocket Jeep Toy From Greece $60

• CATEGORIES: Features, toys

This odd plastic jeep sporting a rocket includes the original box. Seller is accepting offers.

View all the information on ebay

UP FOR SALE VINTAGE RARE GREEK HARD PLASTIC WIND-UP MILITARY JEEP AIRFORCE BY ELVIP EARLY 70s MIB IN MINT NEVER PLAY CONDITION SEE PHOTOS FOR DETAILS.SHIPPING AND HANDLING $ 8 FOR GREECE $ 15 EUROPE $ 18 WORLD REGISTER.

greek-jeep-toy-rocket-elvis02 greek-jeep-toy-rocket-elvis01 greek-jeep-toy-rocket-elvis0 greek-jeep-toy-rocket-elvis1 greek-jeep-toy-rocket-elvis2 Continue reading

 
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Various Photos on eBay

• CATEGORIES: Features, Old Images

These are some random photos from eBay.

1. 1973 in Desert w/ MB:
1973-photo-family-on-jeep-desert

2. 1973 Pushing MB in Desert:
1973-photo-family-pushing-jeep-desert

3. A family in 1945 packed in an MB:
1945-mb-family-packed

4. 1965 Photo of Deadlined Jeeps:
1965-photo-of-deadlined-jeeps-kansas

5. 1945? Lady Standing Next to Jeep:
1945-lady-standing-next-to-jeep

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A Couple Tonka Jeeps Gig Harbor, WA

• CATEGORIES: Features, toys

Dan shared these two links of Tonka jeeps with pretty good prices (better than eBay before shipping costs).

  1. Tonka “Army” Olive Drab Jeep $35
    tonka-gh-wa-2
  2. Tonka Air Force Jeep $25
    tonka-gh-wa-1

 
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Week Trip to Richmond, Virginia

• CATEGORIES: Features

On Thursday Dec 5th I fly to Richmond, Virginia. I’ll be there (Chester area) through Saturday the 14th doing some work on my cousin’s house. If anyone isn’t too far from there, I may have time to drop by and say hello. I won’t have Ann with me (I’m pretty sure she’s more popular with folks at this point than I), but I might bring my cousin with me (she’s a good substitute for Ann).

(And, reminder, my ewillys account isn’t working. Please send emails to d @ deilers.com)

trip-map

 
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Late 1940s Bob’s Sales & Service Ads

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.

  1. Clare Sentinel March 29, 1946:
    Untitled
  2. Clare Sentinel August 16, 1946:
    Untitled
  3. Clare Sentinel May 02, 1947, ad:
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1945 West-Craft 1″ Scale Model Jeep Ad

• CATEGORIES: Advertising & Brochures, Features

This ad was for a 1″-scale model jeep that measured 11″ when built. West-Craft also offered 1/2″-scale model jeeps for sale, too. I’ve got a few unbuilt 1940s models, but no West-Craft ones.

View all the information on eBay

1945-air-trails-pictorial-mag-pg80-west-craft-model-ad

 
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1951 Photo in Kaseong of James Murray on eBay

• CATEGORIES: Features, Old Images

It’s a Navy photo of USMC and USAF men. That’s working together!

View all the information on eBay

“1951 Press Photo Kaesong, Korea, Col. James Murray leaps from jeep at peace talk. This is an original press photo. Kaesong, Korea — Col. James C. Murray, USMC, hops out of his jeep to join Col. Andrew J. Kenney, USAF, (right) as the U.N. Command Liaison officers arrive at Kaesong recently to discuss resumption of military armistice talks with the Communists.Photo measures 7 x 8.5inches. Photo is dated 10-02-1951.”

1951-10-02-kaesong-james-murray1

1951-10-02-kaesong-james-murray2

 
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1948 Article on Jeeps as ‘Stars” of a Agriculture Show

• CATEGORIES: Features, Old News Articles

This November 04, 1948, article out of the Saline Observer, discussed a local agriculture demonstration and noted how jeeps were some of the stars of the show.

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1957? Kohler Generator Ad on eBay

This ad for a Kohler power plants includes a Sedwick County, Wichita, Kansas, Fire Department Rescue Wagon with matching boat and trailer.

View all the information on eBay

1957-fire-wagon-koehler-generator-ad

 
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Preproduction CJ Book Toledo, OH **SOLD**

• CATEGORIES: Books, Features

UPDATE: **SOLD** Was $10.

Here’s a great price on Fred Coldwell’s Preproduction Civilian Jeeps book.

coldwell-preproduction-civilian-jeep-cover

 
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1947 & 1948 Ads for Jeep as Farm Vehicle

• CATEGORIES: Advertising & Brochures, Features, Old Images

These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.

This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.

1947-04-07-oxford-leader-versatile-farm-vehicle-lores

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1956 Ad for the Station Wagon as a Practical Builder on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the January 1956 issue of Practical Builder, page 282. It’s a pretty niche specific ad.

View all the information on eBay

1956-01-practical-builder-chicago-wagon-ad

 
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1947? B&W Negative of Men Using Radio on eBay

• CATEGORIES: Features, Old Images

No caption. It was part of a box marked “Sept 1947”.

View all the information on eBay

1947-photo-men-jeep-radio

When inverted in photoshop it looks like this:

1947-photo-men-jeep-radio-inverted

“VINTAGE
– These came to me indirectly from the widow of a professional (press and otherwise) photographer based in the Holyoke MA area
– The negative(s) is(are) original 3 1/4 x 4 1/4” Black & White
– Due to the light box, some images are seen as cut off
– Camera was set to the monochrome for ease of viewing – some color variations may appear on negatives
– These came from a box labelled: Sept 1947 – this does not guarantee accurate dating, though it is assumed to be somewhat accurate

 
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Automobile Club of Southern California

• CATEGORIES: Features, Fire/Police/Industry Vehicles

Bill Reiss shared these photos he took of a modified CJ-3B used by the Automobile Club of Southern California. It was a feature of the Los Angeles Auto Show earlier this week. (See an example of the club’s 2A set up from 1949 here).

automobile-club-socal-0 automobile-club-socal-1 automobile-club-socal-2

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

1948-03-10-oxford-leader-jeep-ad-lores

Continue reading

 
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1947 Ad Jeeps Speed-up Golf Course Work on eBay

• CATEGORIES: Advertising & Brochures, Features

Time magazine featured this ad in it February 03, 1947, issue.

View all the information on eBay

1947-02-03-time-magazine-golf-course-ad

 
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1946 Bulletin: “The Jeep as a Source of Power …”

• CATEGORIES: Documents, Features

The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.

Cover of booklet:

1951-case-histories-of-advertising-images4

Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:
1951-case-histories-of-advertising-images1

Image 2 describes an early drawbar experiment that was later ruled too narrow:1951-case-histories-of-advertising-images2The last image of the bulletin provides evidence that the jeep can get stuck:

1951-case-histories-of-advertising-images3

 
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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

1951-case-histories-of-advertising-pg57

 
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1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.

View all the information on eBay

1956-05-american-city-mag-cj5-scraping

 
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Willys/Kaiser/Jeep Plant Employee Badges

• CATEGORIES: Features

The price of these seems kind of high, but maybe they just aren’t my thing?

View all the information on eBay

“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”

willys-jeep-employee-badges

 
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Happy Thanksgiving!

• CATEGORIES: Features

Thanks to Mike for sharing this Turkey photo of a Jeepster Convertible surrounded by poultry.

2019-happy-thanksgiving-commando-jeepsters-turkeys

 
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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

1947-08-06-sullivan-daily-times-citizen-jeep-ad-lores

 
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1949 Ad for the Jeep and the GE Welder on ebay

• CATEGORIES: Advertising & Brochures, Features

This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.

View all the information on eBay

1949-01-31-time-magazine-jeep-welder

 
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1963(?) Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

trailer-life-testing-jeep-wagoneer1-lores

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