Features Research Archives

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1950s There’s a Jeep for Your Job Video

• CATEGORIES: Advertising & Brochures, Features, videos • TAGS: , .

UPDATE: This video is making the rounds on FB, again, so, I figured I’d repost it.

Original Post March 2017: Listed as a 1940s promotional film, the inclusion of CJ-5s and the exclusion of DJs and FCs suggests to me it was created in 1955. There’s an extended look at a cargo personnel carrier near the end of the video There are also a variety of specialized equipment and hardtops shown.

 
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1952 Photo of Corn to Dryer Plant

• CATEGORIES: Features, Old Images

Sam spotted this photo with an 1946-1947 CJ-2A (and other photos) at the Digital North Carolina archives. According to the description, the photo shows “Van and George Watson hauling seed corn to dryer plat at Watson Seed Farms INC. with World War II Surplus Willy’s Jeep. Watson Seed Farms had 2 jeeps.”

https://lib.digitalnc.org/record/8919#

1952-jeep-corn-to-dryer-plant

 
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1943 Photo and Article of Jeep Testing

• CATEGORIES: Features, Old Images, Old News Articles

This article and photo was published in the September 25th, 1943, issue of the Calgary Herald.

1943-09-25-calgary-herald-farm-jeep1 1943-09-25-calgary-herald-farm-jeep2

 
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1956 Willys Export Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

I snagged one of these 1956 Willys Export Wagon Brochures Form W-253-6X from eBay.

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Willys Wagon T-Shirt @ the Moore Collection

• CATEGORIES: Features

Ann and I spent a night up at Leavenworth on Thursday. While walking the cold, wet streets (it isn’t snowing there quite yet), we found ourselves warming up by entering various shops (big mistake, as we found ourselves buying stuff). However, one of the cooler items I found was this t-shirt with a “hockey stick” wagon on it. If you like light, cotton/polyester blend shirt, this is a nice one. However, I had to go X-Large as the Large fit perfectly, but likely would have shrunk.

The shirts are available online, so check them out here: https://moorecollection.com/products/willy-wagon-tee-dusty-blue?_pos=2&_sid=a0494a1b3&_ss=r

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At least they had the Christmas lights up! Crowds were light, so that was perfect for us.

2021-11-04-leavenworth

 
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Early Matchbook Cover on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a rare matchbook cover of an early jeep pulling logs with a chain. The matchbook was for the Kansas Willys-Overland, INC, dealership.

View all the information on eBay

topeka-kansas-jeep-matchbook-cj2a-logs

 
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1956 Jeep Family **Imitation** Poster

• CATEGORIES: Features

UPDATE: It’s no longer on ebay.

Well, some idiot (perhaps too kind of a word) has copied a version of the 1956 Jeep Family poster that I re-created (see also a comparison between the original brochure and the poster), reduced the size from 22″x28″ to 12″x15″, mounted it in a cheap frame, and is selling it for $49 plus $17 shipping on eBay. Whether the seller did all of that work or just bought a reproduction of my poster isn’t clear….

Worse, they are suggesting the “vintage” poster is from the 1950s (the content is, the poster isn’t), though the description also indicates it is “new”. BTW, the original size of the brochure was 18″ x 24″.

There are multiple differences between the original 1956 brochure and the poster I created, the most important of which is that I inserted a small, subtle “eWillys” into the poster so I could track it. There are a few other differences as well.

View all the information on eBay

1956-jeep-family-poster-imitation

 
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Yakima Ridgerunners Belt Buckle

• CATEGORIES: Features

I bought this unusual Yakima Ridgerunners Belt Buckle off of eBay. Whether the club was the first club or not is debatable, as clubs formed early in Southern California, too, but it seems my research indicated the club was the first incorporated jeep club.

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1942 Photo of Jeep & Carless Tuesday on eBay

• CATEGORIES: Features, Old Images

Steve spotted this photo that included a Ford GPW. This photo and its accompanying article was picked up and published in newspapers across the country. Carless Tuesdays was an attempt in 1942 by Peoria to save rubber by encouraging folks with odd-numbered license plates to live their vehicles at home on Tuesdays.

View all the information on eBay

“7.5 x 9.25 in fair condition with average wear and tear of handling.
PEORIA, ILL., NOV. 24–‘CAR-LESS TUESDAY’ GETS TRIAL–Peoria’s so-called “Car-Less Tuesday” doesn’t worry Arthur Locker (left), who uses his children’s shetland pony and cart to drive downtown today with G.A. Louthan (right). Derby hats and lap robe give pre-auto era atmosphere. Jeep proves contrast in rubber-saving traffic experience to see if workers can get to jobs with many cars “at rest.” ”

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Here’s one example of the photo and article in the November 25, 1942, issue of the Decatur Herald out of Decatur, Illinois.

1942-11-25-decatur-news-horse-buggy-jeep-carless-tuesday

 
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Kelly Manufacturing Company’s PTO Winch

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Donald was kind enough to share example pics of the Kelly/Braden data tag and serial number tag.

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Originally Posted July 16, 2016:  I never knew Kelly private labeled Braden PTO winches. Here’s a rare brochure that covers the products.

kelly-jeep-winch-brochure1 kelly-jeep-winch-brochure2

 
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Green River Valley Jeepers Club Plaque **SOLD**

• CATEGORIES: Features • TAGS: .

UPDATE: **SOLD** Was $500 (best offer accepted).

The Green River Valley Jeep Club launched in 1965. It was a well-known club, especially since the Brooks were heavily involved in the PNW4WDA. I vividly remember the last Green River Valley Jeepers playday I attended (likely due to the kissing of a girl). I was a newly temp-licensed driver, so was 15 years old (so 1980). It was held just north of Enumclaw along some power lines; No doubt the area is surrounded by homes now. But, back then, it was rocks and mud and water holes.

“Old & Original. We believe this to be one (1) of only two (2) known signs handmade by the club’s founder 50yrs ago (circa 1970s).”

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1943 MB(?) Philipsburg, MT **STOLEN**

• CATEGORIES: Features, Stolen Vehicles

Phil’s father’s 1943 MB(?) was stolen from his father’s property in Philipsburg, MT, around October 1st.

“This Jeep was stolen from my Dad’s property in the Philipsburg area on or around October 1st. The Jeep is a 1943 Willy’s Military Jeep. It is a unique custom build with a lifetime’s worth of work done to it. One of the most notable features it has a 3.3 Cummings diesel motor. Reward if found!”

Here are two pics. Other features not mentioned by Phil include the CJ-2A windshield, a replacement body with an M-38 fuel tank, CJ rims, a slat grille and a square-tubed roll bar.

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AMC Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Chris has this Jeep sign up for auction on eBay.

View all the information on eBay

jeep-sign-chris

“Vintage AMC Jeep Dealership Sign 10ft X 2ft Good Color Displays Well No Reserve.

This sign is an original dealership piece. It has been repurposed. If you look closely at pictures you will notice older letters that once spelled out “Shafers Exxon PH 392-5646 Jeep”. Obviously it was used once as this advertisement but was repurposed to what you see now. As you can see it displays well either outside or inside. The photo of it on top of white table is backlit and displays good. It does not have a lightning element. I simply placed a flashlight behind it for photo. The ghost letters do appear in direct sunlight as shown by photos. Also the aluminum frame around the sign is in good condition but is missing an end cap on the left end. Please look closely at the pictures and if you need to see more please let me know. This is a rare one off for any Jeep sign collection!

As for the history, it came out of rural WV and was on display at a dealership near Rupert WV according to previous owner. I have attempted to do research on the phone number and dealership with no success. This is a local pickup only auction. Sign is located approximately six miles off of I-81 in SW Virginia. No reserve auction. Please do not ask me to end the auction for some ridiculous offer. If you’re that interested in the sign simply place your max bid and let the auction play out.”

 
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1955 CJ-5 Fire Engine Brochure

In 1954, as part of the newly developed marketing campaign following Kaiser’s purchase of the Willys assets in 1953, Willys Motors created  ‘Jeep’ Fire engine brochure SX-229-4, the front page of which is seen below (thanks to the CJ-3B page):

1954-kw-form-sx-229-4-cj3b-firejeep-brochure1

This is the front page of brochure Form SX-229-4. The other pages can be found on the CJ-3B Page.

I was able to finally purchase the subsequent version of the ‘Fire Engine’ brochure, Form # W-229-5. It’s essentially the same brochure as the 1954 version, accept they’ve replaced the 3B with a CJ-5 Fire Jeep. The rest of the art work uses the same CJ-3B images from the 1954 brochure.

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Jeep Swap Meet and Get Together Deering, NH Oct 30th

• CATEGORIES: Event, Features

This weekend Bill Falconer and NEWJO will be hosting a swap meet and get together in Deering, NH on Saturday October 30th. There’s more information available on their FB Page: https://www.facebook.com/events/808459766507203/ … 134 Deering Center Rd, Deering, NH.

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Throwback Four Corners Photo

• CATEGORIES: Features, Old Images

My son spotted this throwback photo posted on Utah’s DOT (aka UDOT) twitter page. It shows 9 jeeps parked in a circle around the Four Corners area of the southwest. He correctly noted that one of the vehicles was an FC (he’s learning, lol). There is no date associated with the image.

 
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1954 CJ-3B SD-201-4 Brochure

• CATEGORIES: Advertising & Brochures, Features

I finally obtained a 1954 CJ-3B brochure, Form # SD-201-4. There is also a version of this brochure with showing a CJ-3B fire engine, but I haven’t gotten that one yet.

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Print Block For Agrijeep

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This was relisted on eBay and ended up selling yesterday for $26.95.

This print block depicting a Willys-Overland jeep with attached sprayer was on eBay. It’s pretty small, but the grille and tool indents suggest it’s an Agrijeep to me. This and similar small blocks were used to create newspaper ads illustrations. Below the block is an example of it used in an October 03, 1945, advertisement.

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Here’s the ad example:

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

 
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Porter & Reed Hardtops & One for sale in FL $450

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Doug has a Porter & Reed Hardtop for sale. He’s taken some great detail photos of it and it represents a classic example of the Full Econo-Body-Type “E” model, so I’ve included them all in case someone tries to restore one of these (I have higher res photos, too). For example, in Doug’s photos you can see the pull down sunshade and bracket on the driver’s side and just the bracket on the passenger side.

I’ve also included both brochures from the 10/1/1948 First Supplement of the Willys-Overland Special Equipment book (Besides full and half tops, Porter & Reed also manufactured bed extenders). (Learn additional info about the tops on the CJ-3B site)

The odd thing about Porter & Reed tops is that there were a multitude of variations, from no small side windows, to small side windows to larger side windows, or from a single back door window to dual back windows, and from rear doors that opened up vertically, to a couple that opened sideways, to a set of barn doors (custom)? There may have been a change in the doors as well, as a couple tops have angled bends at the lower front edge rather than the standard vertical bend where the body bends. What was factory and what was customized is likely lost to time ….

Some of these variations are evident in the Deluxe (Type “A”)  vs. Econo Body (Type “E”) full top models, but others are not. For example, the Deluxe model had a rear door that swung sideways, rectangular side windows with rounded corners, while the Econo model had a rear door that swung upwards and square side windows. Meanwhile, the deluxe half top (Half body — Type “B”) had a rear door that swung upwards, while the econo half top’s (Half Econo-Body–Type “H”) rear didn’t open at all.

You can see all the full and half top examples I have here: http://www.ewillys.com/?s=Porter+%26+Reed … I’ve also included a few at the end of this post.

Here’s the basic hardtop brochure:

1948-porter-reed-brochure-spec-equp-supplt1-2-lores 1948-porter-reed-brochure-spec-equp-supplt1-lores

Now for Doug’s ad:

https://www.facebook.com/groups/533087846854829

“I have a full hard top for a CJ2A for sale. It’s in pretty good shape. It needs glass or plexiglass. $450, I am coming north on the east coast November 3rd, from Florida to New York, can help deliver”

porter-reed-hardtop-fl-0-lores porter-reed-hardtop-fl-1-lores porter-reed-hardtop-fl-lores

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S & B Corporation Panel Modification for Flatfenders

• CATEGORIES: Advertising & Brochures, Features, Old Images, Willys Wagons • TAGS: .

UPDATE: Here’s a rare example of the S&B Corp’s All-Steel ‘Jeep’ Panel Body. This Buck & Sons Tractor & Implement Company MB/GPW had a cargo-wagon-like setup added to it. The company was out of Tacoma (where I lived for four years). 

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This photo was posted to Flatfendering Aficionado Monthly’s FB page: https://www.facebook.com/groups/502884336980336/permalink/780325609236206

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Originally Posted April 6th, 2013: This rare brochure details a panel wagon modification for the CJ-2A. It was created and sold through the S & B Corporation.
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Extended Jeeps in India (?)

• CATEGORIES: Features, International, Old Images

This International Flatfender Facebook post from India(?) shows two extended jeeps. Both looks like interesting builds.

https://www.facebook.com/groups/1641202336209808/permalink/2765258613804169/

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Willys StorDor Vans

• CATEGORIES: Features, Unusual, Willys Wagons • TAGS: .

UPDATE: Here’s another Willys StorDor Van. This one sold recently for $2300.

Ad text: Late 1940’s Willys-Overland StorDor step-van. Body is complete. Engine is complete; turns over but have not attempted to start. Tires hold air and vehicle rolls smoothly. Vehicle does not have paperwork.

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Originally posted Jan 26, 2019: Adam sold this rare 1948 Willys StorDor Van. Here’s another example. I assume this one has some kind of custom top?

“Offered here is a 1948 Willys StorDor step van. It has been converted to a Chevrolet 6 cyl and the roof has been extended. The inside is wired for 110v, fully insulated, and has a sleeping loft. This would make a great tiny home, food truck, or RV! It has been sitting for many years and will need reviving. It is not currently running, but the engine turns over. Asking $2200 or best offer. Registration is paid, title is clean, tags are current. Please reply with your phone number if interested and I will contact you.”

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Camp Ritchie Museum Looking For a Jeep

• CATEGORIES: Features

Landon Grove, the historian and curator for the Fort Ritchie Museum (Cascade, Maryland), reached out and asked about obtaining a WWII era jeep. The goal is to obtain a running, driving WWII jeep, but if necessary, he may consider a non-runner.

Landon wrote, “I have been Directed to see if we can locate a WWII era Jeep to display for our museum. I am hoping you can create a post for this purpose. We are a 501C3 non-profit and can offer someone a letter of appraisal for tax purposes. The Jeep does not have to be pristine, although the nicer the better. We would greatly appreciate any help your members can offer. As a 501c3, we can offer forms for tax incentives based on our valuation of a vehicle”

If you’d like to contact Landon, you can email him here: ritchiemuseum @ yahoo.com (remove the spaces around the @).

If you aren’t familiar with Fort Ritchie or the Ritchie boys, I would highly recommend watching this 60 minutes video (or click here if player below doesn’t work):

Here’s a pic of author J.D. Salinger, John Keenan, Jack Altaras, and Paul Fitzgerald (The Four Musketeers) in front of a jeep. All four survived the war and remained tight friends:

 

 
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1943 Article School Gets to See Their Jeep

• CATEGORIES: Features, Old News Articles

This March 30, 1943, article describes the kids reactions to seeing a Navy jeep they helped purchase through war bond sales. It was published in the Kansas City, Star.

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Semi-Regular Updates Going Forward

• CATEGORIES: Alaska Or Rust Trip, Features

Good news. I hope to begin semi-regular updates until late spring(?). With summer behind us, more darkness, Rose’s passing, and most of my work on the guest “bunk house” completed, I have more time to devote to eWillys. The updates won’t always be as comprehensive as before, but it’s better than nothing?

Because of the infrequent updates this summer and semi-regular updates going forward, all advertising this summer has been and will continue to be free, going forward, as a thanks to those advertisers who have supported eWillys over the years.

As for the bunk house work, the last resident was a bachelor with a dog. The result was that the place smelled pretty strongly (and not in a good way, lol), especially the carpet. So, we pulled all of that, put down new floors, replaced the plastic moulding trim with larger, better trim, righted the crooked doors (front door was so out of level it wouldn’t shut), and fixed or removed kitchen cabinets (to open up the space … we don’t need all those cabinets).

Currently, I’ve painted everything white, but we hope to add some accent colors to reduce the ‘snow blindness’ of the white. Next spring, we’ll fix up the outside by adding missing trim, redoing the ramp and deck, and painting the building red and white (after all, it looks a bit like a barn).

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Some friends have expressed interest in renting it, but technically we can’t rent it because of some county rules (long story). Our intent is to make a place folks can stay if they want. Here are some pics.

Ann will be decorating in a barn theme, so that will add some color and texture. We expect it will sleep up to six (queen in the back, futon in the front, and possible bunk beds in an unpictured nook).

Before pic of the kitchen (I am hoping Ann has some better before pics of the interior):

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After pic (this was before I painted the trim and made a few other additions … and cleaned up):

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Bedroom:

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Bathroom:

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