Features Research Archives

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August 1960 Jeep Family Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features

Here’s a Jeep Family Brochure I hadn’t yet seen. It sold on eBay.




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Alaska Paul’s Placard Progress

• CATEGORIES: Builds, Features • TAGS: .

Today’s the last day of the year, so let’s go out in style with Alaska Paul’s placard progress. Paul understands that his one-of-a-kind electrically and mechanically designed jeep will require information assistance just in case any of us lesser mortals attempt to drive it. So, he spend some time over the holidays playing with placards.

Paul writes, “It’s been a while, so I figured I’d send some Willys progress photos your way. This photo is of the fuel valves between the front seats with an engraved placard sitting on the metal cover. A local sign shop (Alaska Laminated Signs) made up some test placards so I could see how different colors would look with the stainless, gray and blue interior of the Willys.  While this placard has all the necessary information and the correct shape to fit the metal cover plate I wasn’t too happy with the black background and the white lettering.  I wanted something with more visual appeal so Dave (the sign shop owner) duplicated this placard using a brushed aluminum outer layer over a black base.(see next pic)”

“This aluminum/black combination looks good by itself but I didn’t feel it looked good when it was placed next to the stainless steel parts so Dave made a third placard using a dark blue upper layer and a white base (see next pic).”
“Now this is what I was looking for.  While the blue on the placard isn’t a perfect match to the blue on the seats they’re close enough so they look good together and the contrast between the white letters and the blue background makes it bright and easy to see.  Now that we had a color selected I gave Dave my metal full size patterns for the five placards needed for the little Willys and he began the cutting and engraving process.”
“Here’s the finished product. From left to right we have the overhead switch placard, the circuit breaker placard and below that is the fuel tank selector placard and the final two placards are for the 12 Bosch relays (two rows of six each) in the electrical bay just aft of the passenger seat.

The placards fit perfectly which made installing them a fast and simple task.”

“The electrical bay with the placards installed.  It’s hard to see but just below the row of number 1 thru 6 relays is another row of 7 thru 12 relays but not all are in use right now.  I wired in some extra relays and extra circuit breakers incase someone wanted to install additional electrical equipment in the future.” Continue reading

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1956 Kelly Mfg. 200 Series Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

What I find interesting about this brochure is that the front cover includes a small information bit noting that the Kelly All-Steel Jeep CAB was “KNOWN ALSO AS THE KEMCO CAB”. If the date is accurate, this suggests the shift in branding from KEMCO to Kelly around 1956.

View all the information on eBay




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1959 CJ-5 Hardtop Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: SOLD, Was on eBay. As I understand it, this top was quietly manufactured for Willys Motors by Koenig, but never branded a Koenig. I am also of the belief that it fits both the CJ-5 and the DJ-3A, though the latter needs the windshield with ‘wings’ to fit. 

This brochure makes it clear that the CJ-5 hardtop with sliding doors also provided an option for hinging the door instead. I think Mike might have told that was an option, but I’d never seen documentation of it until now.



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Datasheets From 1958(?) on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a series of datasheets from circa 1958 on eBay. The start prices are $12 each.

  1. CJ-5: View all the information on eBay1958-datasheet-cj5-1 1958-datasheet-cj5-2
  2. CJ-3B: View all the information on eBay1958-datasheet-cj3b-1

Continue reading

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More Pic From Charles

• CATEGORIES: Features, Old Images • TAGS: .

Here are some more pics from Charles.

Willys_21 Willys_19 Willys_18 Willys_17 Willys_16

Continue reading

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1945 Photo with CJ-2 **SOLD**

• CATEGORIES: Features, Old Images

UPDATE: **SOLD** Was on ebay.

Here’s a photo with an experimental 2A pulling a seeding machine.

“1945 Press Photo Farmer operates seeding machine from the postwar jeep. This is an original press photo. The Postwar Jeep, especially adapted for peacetime work, combining the four basic functions of tractor, light truck, mobile power unit and passenger conveyance. Photo shows the new Jeep, just unvelied to the public by Willys-Overland Motors, operating a seeding machine. Among the many and various farm applications of this modern vehicle are: disking, plowing, mowing, raking, threshing, baling, shelling and grinding corn, operating manure spreader, filling silo and sawing wood. Photo measures 8 x 5.25 inches. Photo is dated 07-19-1945.”



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1962 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a look at the May 1962 Station Wagon Brochure purchased off of eBay.

1962-05-stationwagon-brochure2-lores 1962-05-stationwagon-brochure3-lores 1962-05-stationwagon-brochure4-lores

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1962 Utility Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a July 1962 brochure highlighting the latest features of the Jeep Utility Wagon.

1962-07-utililtywagon-brochure1-lores 1962-07-utililtywagon-brochure2-lores 1962-07-utililtywagon-brochure3-lores


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Red-Y-Cut GPW SEEP Model on eBay

• CATEGORIES: Features, Models

It still needs assembly. It’s Red-Y-Cut model #321.

“It in great condition, looks to be complete, and in the original box. Please view the pictures and ask any questions before bidding, all items are sold as described.”

View all the information on eBay


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Some Christmas Cheer

• CATEGORIES: Artists/Drawings, Features • TAGS: , .

Merry Christmas everyone!

This image is courtesy of Roberto Flores!

Lawrence shared his annual Christmas photo with us:


And Jim shared his wreathed jeep as well:


And Charles shared this Jeep Parts JEF Christmas photo:


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FJ-3 Fleetvan Model on eBay

• CATEGORIES: Features, Models

Jake spotted this rare FJ-3 Fleetvan model on eBay. It’s about 2″ long.

“Lindberg “Mini-Lindy” series, approximately HO scale, plastic model kit. Jeep Fleetvan U. S. Mail delivery truck. Finished model measures 2 inches long. Box is damaged but intact, parts are bagged in zip lock bags. Kit is complete, unbuilt, unpainted.”

View all the information on eBay


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1942 Mini Comic Magazine “Jeeps” on eBay

• CATEGORIES: Comics, Features

UPDATE: Here’s another issue of “Jeeps” Magazine on eBay. Looks like a Bantam. This one has some pencil marks.

“American pulp magazine, 1940’s era humor. In very good condition. Pages may have chipping, pencil marks, sun bleaching or yellowing due to age.
-First issue.
-Mini magazine format, size is about 5 1/4 x 7 1/2
-WWII cartoons and jokes
-Art by Walt Munson, J. Kelly and Charles Wible

View all the information on eBay


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2018 Toledo Jeep Fest Aug 10-12

• CATEGORIES: Event, Features


Jerry Huber let me know that they got a kick start on the 2018 Jeep Fest today: online registration for Participants and Vendors is now active! In addition, this year’s Toledo Jeep Fest will expand from one day to three days. Big crowds are expected. You can learn more here:


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1945 Photo of Fisherman & Willys MA on eBay

• CATEGORIES: Features, Old Images

I’ve seen this photo on Getty images, so they likely would claim that the organization owns the copyright on all of these images.

“1945 Press Photo Fisherman Uses A Jeep to Reach Distant Trout Fishing Areas. This is an original press photo. Jeep has a future in postwar America The versatile jeep, which has become known as the “Sweetheart of the Army,” has a future in postwar America, both as an agricultural and industrial machine. All kinds of special bodies, air compressors, and pulley attachments for postwar units can be used with the jeep. Here a fisherman uses the jeep to reach the far-back trout streams and lakes. In low, low gear it reaches these distant pastures which are always too far for the fisherman on foot. Photo measures 8 x 6.25 inches. Photo is dated 05-26-1945.”

View all the information on eBay

1945-05-26-fisherman-willys-ma1 1945-05-26-fisherman-willys-ma2

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1956 T-Man Comic with Ford GP on eBay

• CATEGORIES: Artists/Drawings, Comics, Features, Women & Jeeps

Strangely, this 1956 Comic book (#31) on eBay features T-Man (Treasury Man) Pete Trask fighting a “Red Agent” in a Ford GP, while four issues earlier T-Man raced bad guys in a more traditional WWII jeep (see bottom photo). I wonder why the comic switched to an older jeep? Maybe we have to read it to find out??


View all the information on eBay



This was for sale on eBay in 2013.

“This lot is an original September 1955 T-MAN (#27) from Quality Comics, nice solid VG condition, 36 pages including The Great Assassination Plot, The Underground Press, Commie Fire Bomb Plot, and Red Riffs Of Morocco. Violence and good girl content. Very early code comic! Complete, nothing missing. I will update this with more info as needed! US bidders only, please.”


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1951 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure highlighted the Hurricane Engine. It folds out to a colorful overview of all the models.

1951-jeep-family-brochure-hurricane2-lores 1951-jeep-family-brochure-hurricane3-lores 1951-jeep-family-brochure-hurricane4-lores 1951-jeep-family-brochure-hurricane5-lores

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1954-1955 Dealer Price Sheets

• CATEGORIES: Advertising & Brochures, Documents, Features

I bought these on eBay as part of another purchase. Perhaps the most interesting about them are the ambulance prices and standard equipment included (last set of docs), as there seems to be very little info about those left.

Issued November 1954:
1954-11-dealer-pricing1 1954-11-dealer-pricing2

Issued May 1955:

Issued November 1955:
1955-07-dealer-pricing1 1955-07-dealer-pricing2 1955-07-dealer-pricing3

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1962 CJ-3B Dept Agriculture Photo on eBay

• CATEGORIES: CJ-3B, Features, Old Images

This is a cool photo.

“1963 Press Photo Willys Jeep modified for the Department of Agriculture. This is an original press photo. Willys Jeep modified for the Department of Agriculture. Photo measures 10 x 8.25 inches. Photo is dated 01-06-1963.”

View all the information on eBay



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A Few Pages From Sears Jeep Catalogs

• CATEGORIES: Catalogs, Features

Peter Debella shared these two images from an old Sears Catalog he has. Not everyone remembers that Sears and Montomery Ward used to have Jeep-specific parts catalogs. These old catalogs are pretty interesting to look through. I’ve got both Sears and Montomery Ward Jeep parts catalogs and have added a couple more pics. Here are a few pages from our collections.

1964-sears-replacement-parts-catalog1 1964-sears-replacement-parts-catalog2 1968-sears-replacement-parts-catalog5


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1982 Jeep Jamboree Belt Buckle **SOLD**

• CATEGORIES: Features

UPDATE: This sold for $175 on eBay. I was wrong about how high this would go!

“Jeep Jeepers Jamboree 1982 Brass Belt Buckle 30th Anniversary Limited Edition. look at the tread on the tires no wear.

For sale is a RARE, collectible item; A Jeepers Jamboree 30th Anniversary Limited Edition Belt Buckle. This is from the 1982 Jeepers Jamboree event; Georgetown to Tahoe Via The Devil’s Playground. made in england…..

This belt buckle is in great very loved condition; It is marked on the back, “Limited Edition” #1624

i bought this from an estate sale in which the husband and wife had one this is the wifes hardly or never worn detail is incredible it has been in a drawer since 1982 great shape for being 35 years old. i did not want to clean it the patina is there.”



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1950s Postcard of Jeeps Pulling Floats on eBay

• CATEGORIES: Features, Postcards

The first jeep is a later model CJ-2A. Behind it and the band is a second jeep. I think there is a 3rd jeep way in the back. This is part of the Annual Festival of States Parade in St. Petersburg, Florida. The festival began in 1913. In 1958, the festival’s name was changed to Sunshine Festival, so I would guess this is an early 1950s parade.

“The photo(s) help to show the condition. MGK110379 {USAFloridaPinellas County} TK69 IT10. FINE PRINT. The item has no edge wear and very minor corner wear.”

View all the information on eBay



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1950s? Jeep Tour Postcard **SOLD**

• CATEGORIES: Features, Postcards • TAGS: .


This CJ-3A has been extended in the rear to accommodate passengers. It looks pretty comfy!

“A new color advertising postcard probably of SAN JUAN SCENIC JEEP TOURS of their early 1950’s Jeep CJ-5 with a lunch and coffee box mounted off the tailgate, very lightly bumped corners, no creases, no postmark. Crisp and clear. Nothing written on the back. About 3 1/2″ x 5 1/2″. Any glare or distortion is from my digital camera.”




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Perris Valley Four Wheelers Badge on eBay

• CATEGORIES: Artists/Drawings, Features

This club badge would have been mounted on a jeep. I tried to learn more about this club, but had no luck finding any info.

“Perris valley jeep club badge. In great condition. 8″ metal sign with painted graphics and great detail. Great for a jeep enthusiast, or in your man cave. Please see pictures for condition. If you have any questions, please message me.”

View all the information on eBay


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1963 Magazine Review of the “New” CJ-5

• CATEGORIES: Features, Magazine

Desert Magazine reviewed the “new” CJ-5 in 1963. Click on images to enlarge them. Spoiler alert .. the author concluded the jeep is a “man’s car”.

1963-02-desert-magazine-cj5-review0-lores 1963-02-desert-magazine-cj5-review1-lores
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