Features Research Archives

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1978 Jeep Expedition of the Americas

• CATEGORIES: Features, videos • TAGS: .

Mark Smith was the leader of the 1978 Jeep Expedition of the Americas (also known as the Expedicion de Las America), a 20,000-mile, 120 day odyssey that covered the Americas. Much of the trip was on roads, with the offloading of the the Darien Gap, the section of land between Colombia and Panama, the focus of the trip.

The narrator in the movie notes, rather dramatically and erroneously, that the Gap had only been crossed once before by the British Army. In fact, the Darien Gap had been crossed at least once before in 1960 by a group in a Landrover and a Willys truck, the story of which was published in National Geographic and clearly titled “We Drove Panama’s Darien Gap“. Though Frank and Helen Schreider drove the entire length of the Americas in their SEEP, Tortuga, in 1954, one place they didn’t attempt to drive, but instead floated around, was the Darien Gap.

Fortunately for us, the 1978 trip was captured on video, so we can enjoy some of what they saw during their adventure. Vimeo currently has a twenty-seven minute video of the trip. It’s a little dated at times, but still interesting to watch:

expedition-darien-gap

 

 
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Through Snow, Snow, and more Snow, the Mail Gets Delivered

• CATEGORIES: Features, Old Images

This April 01, 1949, article by Jack Cady highlighted the effort of Lou Morris to deliver the mail in a CJ-2A navigating the Wild Horse Trail from Havre to Canada during Montana’s winter of 1949.

1949-04-01-montana-farmer-stockman-usmail-jeep-lores

 
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1954 Ads w/ a CJ-3B and KW Logo

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the October 14, 1954, issue of Oregon’s Heppner Gazette Times. It includes an illustration of the new CJ-3B. It also shows that some KW logos appeared in newspaper ads for a short time.

1954-10-14-heppner-gazette-times-willys-ad

This ad appeared the following week (October 21, 1954) in the same newspaper with similar elements.

1954-10-21-heppner-gazette-times-willys-ad

 

 
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Four Wheeler Makes Some Seat Covers

• CATEGORIES: Features, Magazine

In case anyone’s interested, Four Wheeler ran an article by Verne Simons about making seat covers.

https://www.fourwheeler.com/how-to/body-chassis/cj-2a-seats/

four-wheeler-seats

 
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2 Menus w/ Las Brisas Pink Jeep on eBay

• CATEGORIES: Features • TAGS: .

This eBay auction features a set of Las Brisas Menus from 1973 that include images of pink DJ-3A Galas on the front.

View all the information on eBay

1973-las-brisas-menu-surrey-menu1 1973-las-brisas-menu-surrey-menu2 1973-las-brisas-menu-surrey-menu3

 
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1958 Photo of Young Boy and FC-150 on eBay

• CATEGORIES: Features, Old Images

I bet this kid grew up to be an FC kind of guy. He looks very serious about jeeps!

View all the information on eBay

“You are bidding on a Nice Vintage Young Boy & 1957 Jeep FC-150/FC-170 Pickup Truck Decorated Crepe Streamers Photograph.
Very nice condition.
Great photo view showing young boy wearing suit & tie, posing beside classic 1957-1958 Jeep FC-150/FC-170 pickup truck. Decorated with crepe paper streamers & sign. Parked in front of church, possibly wedding event.

Border edge has processing/developer date stamp: 1/58 – Church sign has Aug 25, 1957 date.”

fc-150-boy

 

 
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1948 Montana Farmer-Stockman Jeep & Truck Ads

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I mistakenly list a September 1949 Ad as a September 1948 ad. I removed that, so now there are only seven ads on this post. 

Willys-Overland ran a series of Universal Jeep and Truck ads in the Montana Farmer-Stockman newspaper through 1948. The ads for the Universal Jeep focused on farming and ranching and appear most, but not all months (The paper is archived at the Library of Congress and appears to have been a bi-monthly publication). Below are seven ads I could find. In 1949, the number dropped to only 4 ads.

January 15, 1948:

1948-01-15-montana-farmer-stockman-lores

No February Ad

March 15, 1948:

1948-03-15-montana-farmer-stockman-lores

April 15, 1948:

1948-04-15-montana-farmer-stockman-lores

May 15, 1948:

1948-05-15-montana-farmer-stockman-lores

Continue reading

 
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Hood Strips Ever a Factory Option?

• CATEGORIES: Features

Someone on Facebook claimed that hood strips were a factory option, though without specificity as to which model of jeep in which time period such an option was offered. I was not aware of this option nor have I seen any documentation for such an option. Of course, I’ve seen plenty of jeeps for sale with hood strips, but never saw much consistency among the designs.

So, anyone know 1) were hood strips ever a factory option? 2) were they ever a dealer option? 3) were they ever featured as a special equipment option? 4) if any of these are true, does anyone have documentation?

Here’s an example of wood strips:

cj3b-wood-strips

From the CJ-3B Page: https://www.cj3b.info/Tech/HoodProblems.html

 
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1940’s Buddy L Victory Toy **SOLD**

• CATEGORIES: Features, Models, toys

This Buddy L. Victory Toy sold for $42 (+$17 shipping) yesterday.

View all the info on eBay

1940s-buddy-l-victory-jeep0 1940s-buddy-l-victory-jeep1 1940s-buddy-l-victory-jeep2 1940s-buddy-l-victory-jeep3 1940s-buddy-l-victory-jeep4

 
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Small Wood Jeep Toy on eBay

• CATEGORIES: Features, Models, toys

Roger spotted this unusual toy with an etched-in jeep grille.

View all the information on eBay

“You’re getting the vintage wood folk art toy shown. 5″ red jeep. Nice overall condition”

wooden-jeep1

wooden-jeep2

wooden-jeep3

wooden-jeep4

 
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Liquid Iron w/ CJ-5 on box on eBay

• CATEGORIES: Advertising & Brochures, Features

This old package of Buckeye Silver Liquid Iron includes an endorsement by Willys Motors, Inc.

View all the information on eBay

liquid-iron-buckeye-cj5-willys-motors1

liquid-iron-buckeye-cj5-willys-motors2

liquid-iron-buckeye-cj5-willys-motors3

liquid-iron-buckeye-cj5-willys-motors4

liquid-iron-buckeye-cj5-willys-motors5

“THIS AUCTION IS FOR ONE/1 USED RARE/VINTAGE ORIGINAL BOX CONTAINING BUCKEYE SILVER SHIELD LIQUID IRON TESTED & INDORSED BY WILLYS MOTORS.

MADE BY BUCKEYE PAINT AND CHEMICAL CORP. OF TOLEDO OHIO, ALSO HOME OF THE WILLYS JEEP.

ITS A 2 PART ADHESIVE AND FILLER. BOTH PARTS ARE IN THE BOX.

THE HARDENER IS STILL IN LIQUID FORM. THE LIQUID IRON LOOKS MORE OF A PASTE. I DID NOT OPEN EITHER ONE OF THE CONTAINERS.

GREAT GRAPHICS ON BOX. GREAT IMAGE OF A WILLYS JEEP CJ5.”

 
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Moriarty Brothers Key Ring Pembroke, MA $25

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Moriarty Brothers (Manchester, CT) Willys Jeep Key Ring a neat little piece. Some history behind that dealership.

https://boston.craigslist.org/sob/clt/d/hanson-vintage-willys-jeep-keys/7094362337.html

“estate sale find : vintage 1960’s Willys Jeep Keys I was told and leather clip key chain. Back side says Willy’s- Jeep , and front side says : Moriarty Brothers inc. Manchester Connecticut. Lincoln-mercury, Meteor-comet . Phone mitchel 3-5135.”

moriarty-brothers-key-chain1 moriarty-brothers-key-chain2

 
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1948 Report on ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Books, Documents, Features

I purchased this cool booklet off of eBay. It has some great pics. I’ll share once it arrives.

1948-jeep-in-conservation-report

 
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March 1953 AD for Photo Tools

• CATEGORIES: Advertising & Brochures, Features

Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.

1953-03-proto-tool-ad-jeep-lores

 
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1941 Photo of Ford GPs in Box Car

• CATEGORIES: Features, Old Images

This photo is another image-applied-to-plate that’s on eBay. It’s a neat photo showing at least four Ford GPs inside a boxcar.

View all the information on eBay

1941-Ford-gp-box-car

“Jeep New Metal Sign: Military Jeep Secured Inside Vtg. Railroad Boxcar 4 Transit

Suitable for framing or hanging, has pre drilled holes. A nice piece of 20th century history.
Great coloration in the sign.

The sign measures 9″ x 12″

This sign is also available in 12″ x 16″ for $29.88.”

 
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1942 Photo of Ford GPAs(Seeps) in Parade on eBay

• CATEGORIES: Features, Old Images

Any thoughts on where this photo was taken?

View all the information on eBay

“1942 Press Photo Soldiers drive amphibious jeeps in Armistice Parade. This is an original press photo. War implements – jeeps in Armistice Parade Photo measures 8 x 3 inches. Photo is dated 11-11-1942.”

1942-11-11-2-gpas-parade1 1942-11-11-2-gpas-parade2

 
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Different Versions of the Koenig-Manufactured Hardtop

• CATEGORIES: Features • TAGS: .
1956-dj3a-brochure-2

The small rear window can be seen on the back of the top at the left top of this 1956 DJ-3A brochure.

Mike raised a question the other day, which resulted in us learning something new. He was viewing the launch-brochure for the DJ-3A when he noticed that the Koenig-manufactured hardtop was illustrated with a small rear window. Up to that point, Mike and I and several other folks were under the impression that all these tops had the same size rear window, but in fact that was false.

Instead, it appears that in 1955, through 1946(?) and possibly into 1957, Jeep used a small window in the back of the top, before moving to a larger one. Especially with the DJ-3As, with their lack of side windows, that small window would have made backing up difficult, as it would have been hard to see anything behind the driver.

Here are the four types of hardtops of this style identified so far.

  1. This top was available as early as 1955. This photo is a 1955 press photo showing a CJ-5 with the small window in the back. The CJ-5 version of the top also came with side windows. The image below is also available on eBay.
    cj5-koenig-hardtop-small-rear-window
  2. It’s not clear when the transition occurred, but in late 1956 or in 1957 the top began arriving with a much larger window as seen in this photo.
    1962-cj5-suffern-ny4
  3. Though an early photo of the DJ-3A with this style of top showed it with windows, the production version was manufactured without side windows.
    1956-dj3a-buffalo-ny8This photo shows the same jeep from the side. You can see the lack of side windows.
    1956-dj3a-buffalo-ny7
  4. This image shows a 1964 hardtop on a DJ-3A with the larger window.
    1964-dj3a-slc-ut20
    This photo shows the solid sides:
    1964-dj3a-slc-ut16
 
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Dean Martin and a Jeepster Commando

• CATEGORIES: Features, Old Images

Mike shared this photo that was drifting around Facebook. It’s clip of Dean Martin behind a Jeepster Commando. According to the Facebook post, “Dean Martin, Senta Berger, Janice Rule, and a ‘67 Jeepster Commando Station Wagon. From the 1967 Matt Helm film “The Ambushers”.” As Derek Redmond pointed out, it’s not the only Jeep in that movie.

The Internet Movie Car Database has even more pics from the movie. In fact, Jeepster Commandos appeared in a variety of movies: https://www.imcdb.org/vehicles_make-Jeep_model-Jeepster+Commando.html

1967-dean-martin-senta-berger-janice-rule-ambushers-movie

 
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Jeepster Wood Model on eBay

• CATEGORIES: Features, Models

I have one of these wood Jeepster models. There’s another one on eBay currently.

View all the information on eBay

“Antique vintage new old stock Models of Merit by Ace Products jeep jeepster kit no.7r Balsa Wood Model Kit Condition is nos In box complete with instructions”

These pics are a little nicer, but from a different eBay auction:
ace-wood-products-early-jeepster1

ace-wood-products-early-jeepster2

ace-wood-products-early-jeepster3

ace-wood-products-early-jeepster4

 
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Kaiser Jeep Automatic Transmission Service Guide

• CATEGORIES: Advertising & Brochures, Documents, Features

Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.

jeep-automatic-transmission-guide-circular

“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.

A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.

A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “

 
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1957(?) How to Use 4 Wheel Drive Booklet

• CATEGORIES: Advertising & Brochures, Books, Features

This 4 Wheel Drive Booklet was likely produced between 1955-1957. An accompanying order form (seen at the bottom) suggests it was likely a 1957. The booklet was assigned form W-640. It’s not in the best of shape, but it also wasn’t very expensive.

The is a much better version of this booklet as compared to the earlier version from 1952.

1957-form-w-604-how-to-use-4-wheel-drive-01-lores 1957-form-w-604-how-to-use-4-wheel-drive-02-lores 1957-form-w-604-how-to-use-4-wheel-drive-03-lores 1957-form-w-604-how-to-use-4-wheel-drive-04-lores

Continue reading

 
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1956 DJ-3A Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this DJ-3A brochure, form number W241-6.

View all the information on eBay

“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”

1956-dj3a-brochure-1 1956-dj3a-brochure-2 1956-dj3a-brochure-9

 
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Warn “Summer” Hubs Shawnee, OK eBay

• CATEGORIES: Features, Parts

Maury spotted these. The Warn “Summer” Waffle-style hubs were the first type produced by Warn. Warn followed that up with the dimpled version. Learn more about these and other “summer” hubs here.

View all the information on eBay

“We found this in a old Jeep we were restoring ,Willys Jeep Warn Hub . Condition very good in the BOX”

warn-summer-hubs1 warn-summer-hubs2 warn-summer-hubs3 warn-summer-hubs4

 
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‘Jeep’ Combat 6 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.

View all the information on eBay

“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

jeep-combat-6-brochure1

jeep-combat-6-brochure2

 
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Willys Audio-Visual Unit Brochure **Status Unknown**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Status Unknown. Was $17 + $10 shipping.

My guess is that this Australian produced brochure was probably released circa 1955.

“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

willys-overland-audio-visual-brochure1 willys-overland-audio-visual-brochure2

I’ve flipped the top image below to make the text easier to read:

willys-overland-audio-visual-brochure1