Features Research Archives

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Sept/Oct 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.

Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).

Photos Photos Photos Photos Photos

 
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1942 Photo of Jeeps in New Guinea on eBay

• CATEGORIES: Features, Old Images

UPDATE: A second version of this press photo out of New Guinea is on eBay.

View all the information on eBay

“1942 Press Photo US jeeps driving through New Guinea jungle during World War II. This is an original press photo. World War II – New Guinea – Dispensing with recognized traffic rules, American “peeps” wind their way single file through this New Guinea jungle. Yesterday Japanese troops were in headlong retreat through New Guinea’s Papuan Peninsula with Americans and Australians in grim pursuit. Photo measures 7 x 7.5 inches. Photo is dated 11-15-1942.”

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From June 5, 2017:

“1942 PRESS PHOTO WWII American Army Jeep Convoy Jungles of New Guinea 5757 Measures 6.5 X 8 inches”

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1943 Photo “Just Married?” Jeep Being Towed

• CATEGORIES: Features, Library Collections, Old Images

This will surely delay the honeymoon! These images are from the “Portal to Texas History” digital collection.

1. https://texashistory.unt.edu/ark:/67531/metapth688891

“Photograph of a newly wed officer and his bride being towed away in their jeep by a wrecker. A sign on the back of the jeep says, “Just Married?””

1943-04-24-just-married-getting-towed1 1943-04-24-just-married-getting-towed2

2. https://texashistory.unt.edu/ark:/67531/metapth689737/

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1941 Service School for U.S. Army Instructors on Ford Vehicles $750

• CATEGORIES: Books, Features

Roger Martin spotted this book on Facebook. It looks like it’s been up since July.

https://www.facebook.com/groups/1559268460802697/permalink/2509192215810312

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“This book contains invaluable knowledge from the experts themselves, to shape the future mechanics of WWII. They understood the competence of the students could be a matter of life and death. This incredibly scarce, all original book is entitled “Service School for U.S. Army Instructors on Ford U.S. Army Vehicles 1941”.

It was put together by Ford Motor Company in Dearborn, Michigan to be used by the school at the Rogue Plant, as well as traveling schools at military posts around the U.S. The contents of this book include:

*The service school program for U.S. Army Instructors on Ford built U.S. Army Vehicles at Rouge Plant
*Program for traveling service school for U.S. Army Instructors on Ford built U.S. Army vehicles
*Ford equipment-specialized services
*Universal equipment-specialized services
*Universal equipment-general shop use
*Individual mechanics equipment
*List of tools – U.S. Army Reconnaissance Car
*List of tools – U.S. Army Staff Car (Fordor)
*List of tools – U.S. Army Bomb Service Truck (Tonner)
*TM10-1101 Maintenance Manual for Ford Truck Model G.P. 1/4 Ton 4×4 for the U.S. Government *U-7434 Service Requirements Ford Army Reconnaissance Car
*To remove front door glass – Staff Car
*Remove and replace w/s glass – Staff Car
*Ford parts numbering system
*Ford Fordor Sedan Body Parts and Price List for U.S. Government
*TM10-1100 Parts Price List Special Model G.P. 1/4 Ton 80″ Wheelbase 4×4 for U.S. Government *Ford Form #7084 Ford and Mercury Chassis Parts and Price List 1938-39-40-41 Passenger Cars and Trucks

Adding further nostalgia, the first page includes a hand written message “Put it back where you found it It’s property of Neil Goldsmith Co A 27th Bn Camp Croft, S.C.” (which was dismantled after the war) The paper cover of this book is in rough shape (shown in pictures). However, the contents are remarkably clean and is a complete set. There is some damage to the back few pages (shown in pictures) but none of the print has been compromised (picture shows the page with the most damage).

Considering the rarity of this collection, aesthetics are variable. Here’s your chance to own a rare piece of American history! Asking $750″

 
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1980 Malotte Manufacturing Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This rare 1980 Malotte Manufacturing brochure for fiberglass bodies was an interesting one to run across, as it includes a couple eastern dealers (see bottom image). This might explain where some of the older fiberglass bodies in the PA/OH area originated. 
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These four pages were inserts into the brochure:

Continue reading

 
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Bay City Antique Fire Truck Sale

• CATEGORIES: Features

Roger Martin shared the news that the Antique Toy and Firehouse Museum in Bay City, Michigan, is selling some of their extra fire trucks including a 1958 fire jeep (see the Barn Finds post about the sale), though the fire jeep has sold already (I have no pics of it). Ann and I visited in 2013 and had a wonderful tour courtesy of the owner Jim Dobson.

Our 2013 visit: http://www.ewillys.com/2013/05/13/fire-engines-16000-toys-and-a-battle-ship/

Here’s some pics of some of the toys jeeps he has, which I ran out of room to post previously. He has more than this:

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Hasbro LRDG Jeep w/ Figures Lincoln Park, NJ $80

• CATEGORIES: Features, toys

Steve spotted this set. On ebay (example here), this stuff seems to be priced higher than the asking price of this set. I don’t know much about these prices, but maybe it’s a good price?

https://newjersey.craigslist.org/tag/d/lincoln-park-ww-ii-british-jeep-and/7065286087.html

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January 1955 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.

Photos Photos Photos Photos Photos

 
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1947 Ad Willys Peacetime Success Story on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad was produced by Willys-Overland of Canada Limited.

View all the information on eBay

“1947 Canadian Willys-Overland print ad Willys Jeep. Original paper item measures 10 X 14 inches (approx.).”

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Year? Willys Station Wagon Ad From Canada

• CATEGORIES: Advertising & Brochures, Features

This Willys-Overland of Canada Limited wagon ad is listed as a 1945 ad, but given the wagon wasn’t introduced until mid-1946, I’d say that date is a mistake. The text mentions the “new, rugged Willys Trucks”, which weren’t introduced until mid-1947. That style of wagon was used in numerous 1948 ads and the Willys-Overland graphic made an appearance in some of the 1948 ads, too. The lack of any mention of the wagon being a jeep is curious, as Willys-Overland didn’t make a big push on dropping ‘Jeep’ from its advertising until late 1949.

View all the information on eBay

“1945 Canadian Willys-Overland print ad Station Wagon. Original paper item measures 8.5 X 11 inches (approx.). Any shades or shadows are from the scanner and do not appear on the actual ad.”

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UPDATE: Jeep’s Groundhog Day Commercial with Bill Murray

• CATEGORIES: Features, videos

UPDATE: There’s an interesting story about the making of this commercial; it almost didn’t happen. It was shot in the same town where Murray shot Groundhog Day, just two weeks before the SuperBowl. Murray calls it his first and last national commercial.

https://www.cnbc.com/2020/02/03/how-jeep-landed-bill-murray-for-its-groundhog-day-super-bowl-ad.html

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Original Post Feb 2, 2020: Maury alerted me to this funny commercial. Hope you all enjoy it.

 
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1948 Jeep Ad from A. B. Clothier & Son

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the February 20, 1948, issue of the Oxford Leader, out of Oxford, Michigan.

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Flatfender Jeep Bar Howell, MI $2500

• CATEGORIES: Features, Unusual • TAGS: .

UPDATE: Still Available.

https://detroit.craigslist.org/okl/bfs/d/howell-1945-willys-jeep-bar/7067504935.html

(02/11/2019)  “You may have a cool jeep but you dont have one made into a bar. The only bar ever made from an original 1945 Willys jeep. Great for a patio bar or man cave. seats eight comfortably. Jeep is pretty small compared to newer version. The interior is wrapped in stainless steel for outside commercial food service. Can fit coolers under the dash
and propane grill in back area. Seats 8 or 12 standing. the stainless speed rail is located at the passenger side opening. rolls easily Call 517-599-178six. The only bar made from an original WWII era Jeep.”

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1955 July/August Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!

Photos 1955-07-08-willys-news-2-lores Photos Photos Photos

 

 
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Anyone Recognize This Trailer?

• CATEGORIES: Features, trailer

Diego’s father bought this jeep (1958 CJ-5) and trailer in Argentina in the late-1950s/early-1960s. The trailer lacks data plates and Diego has no idea who manufactured it. I don’t recognize it. Does anyone else?

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1951 Photo of Jeep Stuck in Korean Mud on eBay

• CATEGORIES: Features, Old Images

Mud’s a pain, but better than freezing temps that soldiers had to deal with during the winters.

View all the information on eBay

“1951 Press Photo U.S. Army Jeep is maneuvered through deep mud in Korea. This is an original press photo. An Army Jeep is maneuvered through deep mud, during recent operations in Korea. Photo measures 10.25 x 8 inches. Photo is dated 05-01-1951.”

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1944 Ad With Jeep By Toastmaster on eBay

• CATEGORIES: Advertising & Brochures, Features

This soldier has a jeep and a wife, but now finally has the toaster he’s always wanted. I guess life is complete?

View all the information on eBay

“1944 Toastmaster Toasters Appliances Just Married Jeep Vintage Magazine Print Ad 5-1/2″ x 13″”

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1955? ‘Prospecting is the First Step in Selling’ Flyer

• CATEGORIES: Advertising & Brochures, Features

I don’t remember where I obtained this unique flyer, but I don’t think I ever scan and posted it. I’d guess it is from around 1955. It’s quite later, approximately 11″x20″.

Photos

Photos

 
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America Travels Card w/ Prototype Jeep on ebay

If you collect prototype images and other things, the unusual card in the middle of the three below would be a cool find.

View all the information on eBay

“This is a set of 3 cut out and color cards from Nabisco Shredded Wheat on How America Travels. It includes an Army Jeep, Navy Battleship, and Navy Patrol Bomber. They are in good condition with some light stains. The cards are numbers 27, 33, and 36.”

how-america-travels-nabisco-shredded-wheat

 
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1943 Photo of Jeep on Amchitka Island on eBay

• CATEGORIES: Features, Old Images

This driver was having some fun.

View all the information on eBay

“1943 Press Photo US soldier drives jeep through standing water on Amchitka, WWII. This is an original press photo. Amchitka Island – Aleutians – An unidentified Yank spurs his jeep through soupy goo, the result of spring thaws, which blankets newly constructed “road” through Uncle Sam’s new Amchitka Island base in the Aleutians Photo measures 9.25 x 6.5 inches. Photo is dated 06-02-1943.”

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1942 Photo of Marines Landing on eBay

• CATEGORIES: Features, Old Images

No indication as to which island. It could be the Eastern Solomons.

View all the information on eBay

“1942 Press Photo Marines and Jeeps land Ashore from United States Landing Barges. This is an original press photo. …up on the beach and the marines have landed. Bottom left, a seagoing tank plows its way through the jungle. Bottom right, more marines pour ashore from landing barges bringing with them jeeps and other equipment to reinforce the beach head. They quickly overcame opposition offered by the Japanese on island. Photo measures 6.75 x 6 inches. Photo is dated 09-01-1942.”

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June 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1955 Willys News includes a center article on the use of Jeeps in case of atom bombs.

Scannable Document Scannable Document 1955-06-willys-news3-lores Scannable Document Scannable Document

 
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Powhatan Brass Fire Jeep Ad on eBay

I’m not entirely sure what this ad from the September 1955 issue of Fire Engineering is advertising, but the jeep looks pretty interesting. You can find an archived issue of the magazine online (though you’ll need to pay to access the info).

View all the information on eBay

1955-09-fireprevention-powhatan-brass-fire-jeep-ad

 
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1953 Photo of M-38s w/Plows in Germany on eBay

• CATEGORIES: Features, Old Images

Neat photo. This is for the photo and not the negative.

View all the information on eBay

“Here I have an 8 x 10 inch
Black and white photograph
From Original negative
2 Jeeps with Plow Blades
PIRMASENS, GERMANY”

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1955 Canadian Ad for the CJ-5 on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad is not a full page ad, but is a unique one.

View all the information on eBay

“1955 CANADIAN AD CANADA WILLYS OVERLAND JEEP TRUCK WINDSOR ONTARIO FARMERS
100% ORIGINAL NOT A COPY OR REPRINT.
MEASURES ABOUT 6.5 X 8.5 INCHES.
THIS ORIGINAL ITEM WOULD BE NICE TO FRAME
GOOD CONDITION.”

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