Features Research Archives

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Early 1960s Dualmatic Hub Information

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

Dave found and shared these photos of a Dualmatic hub box with an information sheet inside it.

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The 4-in-1 Advertising Campaign

• CATEGORIES: Advertising & Brochures, Features

UPDATE: A twist on the 4-in-1 campaign shared below was the use of the term “4-Purpose Jeep” in some newspaper ads.

A few months after the introduction of the CJ-2A in July of 1945 Willys-Overland introduced the 4-in-1-functional vehicle advertising concept for the Willys Universal ‘Jeep’, which was an effort to quickly explain how Swiss-army-knife-like the new jeep could be. Perhaps, speculatively speaking, it was even a play off of the “4” in the 4-wheel-drive aspects of the jeep as well? Either way, for a short-time, in late-1945 and early 1946 Willys-Overland pushed the idea of the jeep as having 4 different functions for farm and industry.

I would argue that the campaign wasn’t very successful, or at least didn’t work for me, because just this morning I had to once again look up what constituted the “4”. In case you can’t remember, let’s take a quick look at how this campaign might have originated.

WHAT THE JEEP CAN DO: The earliest mention I have of the four functions was in the Saturday Evening Post’s November 10, 1945, two-page-ad, the first big splash of advertising for the new Universal Jeep, where W-O claims in bold at the top of the ad that the ‘Jeep’ is a vehicle capable of doing a “thousand jobs”:

1945-11-10-sat-evening-post-willys-jeep-2page-ad-pg71-lores 1945-11-10-sat-evening-post-willys-jeep-2page-ad-pg70-lores

Looking more closely ad the ad text, W-O never gets around to listing all 1,000 possible jobs for their new vehicle, but, after claiming the Universal “Jeep” can do almost Anything, the company breaks down the CJ-2A’s functionality into four categories: 1) As a Truck, 2) As a Runabout, 3) As a Mobile Power Unit, and 4) As a Tractor. But, absent from this page is the 4-in-1 branding.

The Four-Function Jeep: The very next month, Willys-Overland inches closer to the 4-in-1 concept by proclaiming in a second two-page ad on December 02, 1945, in the Saturday Evening Post, that the ‘Jeep’ was a “The Four-Function” vehicle.

Once again, Willys-Overland listed four categories, but this time a) changed the order,  2) softened the “truck” claim, changing it to a Light Truck, and c) softened the “tractor” claim, changing it to Light Tractor as the following category headers show: 1) Use it as a Runabout, 2) Use it as a Light Tractor, 3) Use it as a Mobile Power Unit, and 4) Use it as a Light Truck.

1945-12-2-sat-evening-post-willys-builds-the-worlds-most-versatile-vehicle-pg61-lores 1945-12-2-sat-evening-post-willys-builds-the-worlds-most-versatile-vehicle-pg60-lores

Still, as of December 1945, the term 4-in-1 still wasn’t used in the company’s major advertising campaigns.

The 4-IN-1 Jeep: That changed on January 19, 1945, when W-O published a third two-page-ad with the title “For Business Or Farm, The 4-IN-1 ‘Jeep’ Does More Jobs … Tougher Jobs“.

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The Land Rover’s History

• CATEGORIES: Features, videos

Bill shared this video about the origins of the Land Rover. The early footage is particularly interesting.

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1965 Ad for a Farm Jeep

Barry Thomas (Farmjeep.com) shared this 1965 ad that shows a CJ-5 being used as an extra farm hand. If anyone happens to have any ads showing a CJ-5 on the farm or with a lift, Barry would be very interested in it.


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Camping in the 1970s

• CATEGORIES: Features, Old Images Jeeping

Blaine shared this post showing a vintage camping thread from the 1970s. If like me, you camped with a motor home, I expect this will feel very nostalgic. There are even a few jeep pictured. There’s some great Utah/Colorado scenery as well.


1970-camping2 1970-camping

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1944 VMail Letter With a Jeep Drawing on eBay

• CATEGORIES: Artists/Drawings, Features, Old News Articles

This 1944 letter looks like it appeared in a newspaper. The eBay description isn’t very helpful.

View all the information on ebay


Christmas V-Mail
Art Letter
63rd Signal Battalion
Willys Jeep

Named: T4 Robert Glashauser

Look over pictures to see the exact item you will receive and to determine the overall condition of this item.:

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Cool Lego Jeep Video

• CATEGORIES: Features, videos

Cool lego jeep, but things didn’t quite go as planned….

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The Commando “Farm Hand” jeep?

• CATEGORIES: Advertising & Brochures, Features

Barry shared this June 1971 Ad from “The Progressive Farmer”. It touts the Jeepster Commando as a “Farm Hand” jeep, a term used as far back as the February 03, 1945, Willys-Overland Ad (at bottom). While off-road capable, I never pictured this model being used regularly as a Farm Jeep (maybe it was?).


From February, 1945:


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Anyone Know This Under/Overdrive? Gear Box

• CATEGORIES: Features, OD Other, Transmissions

UPDATE: The consensus seems to be that this bolts to the back fo the transfercase like a type of PTO, but no one has recognized it yet.

David picked up this gear box at RFJP’s shop. Anyone recognize it?

pto-transmission-under-overdrive5 pto-transmission-under-overdrive2


pto-transmission-under-overdrive4 pto-transmission-under-overdrive3

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1944 Schramm W-O Powered Generator Booklet on eBay

• CATEGORIES: Documents, Features

I haven’t run across many Schramm generators for sale. I’m not sure how many are left. But, I imagine this booklet could be useful for someone.

View all the information on eBay

“WW II Portable Engine Driven Generator manual. WIllys jeep engine. This one book contains the Operations manual, maintenance manual and parts list. 64 pages total. size is 9″ x 6″. My favorite part is the price list, oil pump were listed for $5.50 for replacement cost while the entire engine block was $49.00! LOL You need this book for your MB/GPW or WWII manual collection.”




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Printing 3D Car Parts for Restorations

• CATEGORIES: Features

Bill shared this Hemmings article that discusses the use of an iPhone as a scanner for car 3D parts. I know that for several years there have been some Willys wagon knobs and other items 3D printed and available for purchase.

But, to take that from a hobbyist endeavor to a commercial scale, with mechanics or parts resellers producing parts with 3D printers in-house is an intriguing idea. Practical? Certainly not now for multiple reasons, but it’s not a stretch to believe that car parts for vintage vehicles will only become more difficult to find. So, I’m hoping that some magnitudinal advances can occur in this arena.



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Ringling Bros. Circus Jeep **SOLD**

• CATEGORIES: Features, toys

I tried to win this unusual Ringling Brothers circus jeep (here are a couple real-life examples of a Ringling circus jeep and Charlton Heston in one here), but I was out bid (it went for $31.99 and I bid $31). This has some nice details on it as you can see in the pics.

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Archer Motor Company Floating Jeep Pencil on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s a rare floating jeep mechanical pencil with an engraving of Archer Motor Company from Burlington, Iowa.

View all the information on eBay

“RARE!!WILLY’S OVERLAND*Archer Motor Co.*Burlington,IA”FLOATING JEEP”Pencil/Works. This is very close to mint if not. I didn’t find anything really wrong with it.This is for the most discriminating collector or someone looking for a center piece for a Jeep display, it’s the origin of the JEEP.”

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Burrillvile (RI) Fire/Brush Jeep Slide on eBay

• CATEGORIES: Features, Fire/Police/Industry Vehicles, Old Images

This looks like a former M-38 that was modified into a brush jeep. Cool pic!

View all the information on eBay

“Burrillville (RI) 1952 Willys Jeep Brush/Forestry/Wildland – Glendale VFD. Credit to the original photographer, who retains any copyright.”


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Specialized Equip Binder w/Bulletins on eBay

• CATEGORIES: Books, Documents, Features

This is priced at $55. It is a mid-1950s Special Equipment binder into which someone put Willys Motors and Willys Export bulletins from 1957-1962.

View all the information on eBay

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“Willys motors Inc. and Willys – Overland export corporation Toledo Ohio kaiser jeep corporation parts and accessories bulletins 1957 to 1962

Shop worn and notebook inside is dirty but pages good overall. – inside notebook cover shows wear, especially where the metal clasps and notebook edges hold the paper – paper pages in good condition- Readable no tears a lot of spotting on the edges yellowing of pages overall all intact and in good condition”

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1958 Mitsubishi Models Booklet on eBay

• CATEGORIES: Advertising & Brochures, Features

I don’t remember seeing this brochure previously. It is 12 pages, but unclear how many cover the jeep line. I didn’t know Mitsubishi did a Fire Jeep.

View all the information on eBay

“1958 Mitsubishi sales brochure with Willys Jeep, Jupiter Trucks & 500 Sedan. Size is 8.25 x 11.5 with 12 pages. Bent corner, creased.”




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1978 EBRO Bravo L Lincolnton, NC $16,500

• CATEGORIES: CJ-3B, CJ-6, Features, International

Rennie spotted this rare jeep. Based on a CJ-3B-Page brochure, this is most likely an EBRO Bravo Model “L”. It seems the jeep below has had some modifications.


“This is a 1978 cj6 made in Spain by visa with a Sofia 74 hp Diesel engine they bought the rights to build from American motors built like a cj3b runs and drives great new tires and engine rebuilt and lots of work done probably the only one in USA interesting trades considered”

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Part 3: Epic Willys Oregon Trail Adventure

• CATEGORIES: Features, videos

Here’s part 3 (days 5&6) of the Epic Willys Adventure from the Oregon Trail. For some reason, the video won’t play within this post. So, you’ll have to go to YouTube: https://www.youtube.com/embed/y622iR4g1lg


If not up to date on the videos, catch up on Part I and Part II also.

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CJ-3B Lighter on eBay

• CATEGORIES: CJ-3B, Features • TAGS: .

This lighter is located in Italy. I’ve not seen one of these 3B lighters.

View all the information eBay

“19x9x11 cm. THE LIGHTER IS EMPTY need to be charge”

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Train Car of FJ-3s on Pinterest

• CATEGORIES: Features, FJ, Old Images

Blaine spotted this photo of a rail car full of FJ-3 USPS Fleetvans.



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Jeep Life Time Lighter **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: **SOLD** For $90.79 on eBay

This is a cool, retro lighter featuring Time and Life and a CJ-5. Why would it feature both Life and Time logos?

“Good working condition with good plunger seal, clean chimney, good printed display.”
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1951 Custom Woodie Truck Lake Forest, CA Make Offer

• CATEGORIES: Features, Willys Trucks, Wood bodies • TAGS: , , .

UPDATE: Was $35,000. Now Make Offer. This wagon was listed in California in 2020. Now it’s listed in Texas.

(01/31/2017) This one has been around a while.


“All custom 51 Willys woodie. Extensive sheet metal work, extended fenders, hood, roll pan and a tilt hood and more. All polished LS engine, with LS460e trans polished, hydro boost brakes. Custom dash, gauges, center console. Custom rebuilt painted frame blazer. All custom solid Maple wood with electric lift gate, PW, PB tilt etc. Custom interior, 6 way power seats with headrest monitors, custom made maple rear floor. Brand new 20″ rims and tires. So much more…view the photos for all the extras all top name brand parts. Less than 300 miles. Just testing the market. Serious offers only. Leave a message.”

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Brr … Winter Has Returned!

• CATEGORIES: Features

Just few posts for this morning.  Given the arctic blast of cold air that descended from the north (it is a windy 18 degrees at the moment), I’ll be inside most of the afternoon and evening. So, I’ll do some more posts later today.

Before the cold weather arrived, it was warm enough yesterday for me to disassemble the fence and roof of the “chicken” shack, which was really a dove cage. But, I still call it the chicken shack. In its place will be a series of raised garden beds for now. Still much work to be done, as the propane tank and the water tank both need to be moved. We are keeping the fencing around the shack in place for the time being so the dogs don’t get out.

Here are some before and after photos:
Before-after-chicken-shack2 Before-after-chicken-shack

A few days ago we got the big willows in the back taken down and the stumps removed. It’s a mess, but am happy the trees are gone. The lean-tos will be disassembled at some point and, hopefully, replaced by a barn.





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4 DJ-3As, 2 CJ-2As and Some CJ-5s Allentown, PA

• CATEGORIES: CJ-2A, CJ5, DJ-3A, Features

UPDATE: **Status Unknown**

My friend Joe in Pennsylvania is looking to sell his jeeps. He’s got a variety of flat fenders, including “Rusty“, a 1956 DJ-3A I sold him back in 2019. All four of these have good PA titles. Here are some older pics of each jeep (Joe is working getting up-to-date pics. If you have interest, email Joe at abguy @ enter.net (remove spaces around the @)

  1. 1956 DJ-3A Convertible: Rusty (prior to disassembly)
  2. 1964 DJ-3A
  3. 1964/65 DJ-3A
  4. 1964 DJ-3A

“Also, I have a 62 hardtop (no title) that has had the body scrapped but all else is intact as a rolling parts source. There are a lot of accumulated parts, many upgrades, a new ½ oft top for the ME unit, 2 new tanks, etc.”

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Frédéric’s Mobile Cinema Model

• CATEGORIES: Features, Models

UPDATE: Frederic spotted another example of a Mobile Cinema trailer on Google:




Frédéric lives in France and recently completed a model, shown above, based on the mobile cinema operation shown in the photo below (see more mobile cinema photos here). We tried to find more pics of the mobile cinema setup, but we didn’t have much luck, so he had to use his imagination and experience for additional details. It took a year to complete and he did a great job!

His next project will be a German Car, a Stoewer from 691e Panzer Propaganda Kompanie that will include a couple german war reporters. 

In the meantime, as a health care professional, Frédéric is on the medical front lines in France fighting COVID-19. His region doesn’t have too many cases at the moment, so he’s in a relatively better place than other medical professionals in France. Stay safe Frédéric!


Here are some more photos:


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