Features Research Archives

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February 1962 Issue of Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This February 1962 issue of Jeep News includes two good photos on page four of the DJ-3A-based mobile bar that was at the Las Brisas resort in Mexico. I have a color photo of that, too. It might be fun to recreate one of those.

Page three shares a little info on a twenty-eight page dealer booklet entitled, “Your Ten Major Retail Markets”. That’s a book I’ve yet to see anywhere.

Photos Photos Photos

Photos Photos

 

 
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1948? Willys-Overland Sign Program

• CATEGORIES: Advertising & Brochures, Features

This eight-page Willys-Overland Sign Program sold on eBay for $38 (plus $4 shipping) late night. The seller only provided two pics, so I was unsure if this would be worth the money. Given the front-page design of the brochure, I’d guess this was produced around 1949. The design is reminiscent of other Willys-Overland catalogs of the era (see examples at the bottom).

“This is a 9 X 11 8 page brochure of WILLYS -OVERLAND SIGN PROGRAM  FACTORY APPROVED shows products offered to dealers from Neon Products of Lima Ohio some slight scuffing on the covers…also has a order blank”

willys-overland-sign-program1

A 5-foot version of the Willys Service Sign sold out of Buda, Texas, for $400 back in 2014. It was likely sign model #WO-111 (the large sign pictured on the left side of the left page). These are the only two interior pages that were included in the auction ad:

willys-overland-sign-program2

====================

Similar covers from 1949 that have the style AND the WO logo. For example, Barney has this 1949 Parts List catalog listed on eBay:
1949-parts-booklet

There’s this 1949 Jeepster owners manual:
1949-jeepster-manual

And, this is a 1948 CJ-3A Owners Manual on eBay:
1948-cj3a-owners-manual

And this 1948 CJ-2A (with envelope) owner’s manual on eBay:

1948-cj2a-owners-manual

 
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1952 Photos of British Minister of Defense Earl Harold Alexander’s Jeep

• CATEGORIES: Features, Library Collections, Old Images

These two photos show the jeep (likely a Ford GPW) of Defense Field Marshal Harold Alexander, the first Earl Alexander of Tunis (technically, Alexander of Tunis, Harold Rupert Leofric George Alexander, Earl, 1891-1969). The second photo is dated June 27, 1952. The jeep’s tires look much more aggressive than the standard NDTs. The windshield looks more like a 2A than an MB/GPW. Those doors look awfully thick. I wonder how heavy they were.

According to the post, captions, these are “Part of a series that Williams shot on assignment documenting the visit to Korea of British Minister of Defence Field Marshal Harold Alexander, the first Earl Alexander of Tunis. Here, Earl Alexander salutes as he leaves a Common Wealth Division bunker in his jeep.”

All three of these photos are part of the Pepperdine University Digital Collections.

  1. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/1334
    1952-earl-harold-alexander-korea2
  2. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/695
    1952-earl-harold-alexander-korea1
  3. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/1148
    1952-earl-harold-alexander-korea3
 
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1944 Photo of a “Dummy” Jeep

• CATEGORIES: Features, Old Images

This pic reminds me of the Ghost Army documentary I mentioned back in 2019. The photo below shows a combled-together fake jeep. I’m still hoping to find some better photos of a Ghost Army inflatable jeep. Dummy tank photos are much easier to find. The photo was taken November of 1944 in Wongabel, Queensland, Australia.

This photo appeared on Facebook: https://www.facebook.com/groups/2382510764/permalink/10158078411510765/

1944-11-dummy-jeep-wongabel

 
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Cute little “jeep” Trailer

• CATEGORIES: Features, trailer

Jack Bowlin posted photos of the cute little jeep trailer he created, one that matches his jeep. I like it.

https://www.facebook.com/groups/1641202336209808/permalink/2742473362749361/

short-jeep-trailer1 short-jeep-trailer2

 
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1963 Video of Lifesavers and their Jeep

• CATEGORIES: Features, videos

John helped me locate this short video from 1963 showing one of Cornwall’s surf rescue teams. In it, these brave young men demonstrate how they utilize their specially modified jeep to perform rescues. Baywatch it aint!

View the video here: https://www.britishpathe.com/video/jeep-lifesavers-aka-lifesavers

1963-video-clip-british-pathe-life-savers-jeep

 
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1949 Article Introduces the 4WD Wagon

• CATEGORIES: Features, Old Images, Old News Articles

This September 17, 1949, article in the Green Bay Press-Gazette states that the four-wheel-drive wagon evolved out of a military special order for four-wheel-drive-wagons. I’ve run across that fact previously, maybe on a brochure?

1949-09-17-green-bay-press-gazette-wagon-now-4wd-1-lores 1949-09-17-green-bay-press-gazette-wagon-now-4wd-2-lores

 
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2021 Willys Reunion is Scheduled for May 21-22 in Aurora, OH

• CATEGORIES: Event, Features

The 2021 Willys Reunion has confirmed it will take place May 21-22 in Aurora, Ohio, this year. My lovely bride and I won’t be able to make it, but hopefully we’ll be more settled in 2022 and can visit at that time. Maybe we can even bring one of our jeeps next time!

2021-willys-reunion-announcement

 
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1945 Photo of Udem, Germany

• CATEGORIES: Features, Old Images

Charles shared this 1945 photo from Udem, Germany, showing a British and Canadian forces, along with a of couple jeeps, one with a permanent looking top. What’s the vehicle in the lower right?

1945-udem-germany-british-canadian-forces-jeeps

 
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Military Jeep Photos From Various Databases

• CATEGORIES: Features, Library Collections, Old Images

Here are some military photos that appear in various library databases.

1. This first one shows a jeep that was dug out from an avalanche in the Grand Tetons:

“lack and white photo showing a Jeep vehicle after being extracted from an avalanche at Glory Bowl in the Teton Range, Wyoming.”

jeep-avalanche-tetos

PHOTO CREDIT: Ted Majors and the University of Utah Digital Library Collections

2. Here’s a solider welding jeep fenders:

3. This 1947 photograph appears to be a Swedish family surrounding the family MB:

4. This 1947 photo from Sweden shows the same jeep as above. It seems like some of the folks from the top photo also appear in this one? 

1947-swedish-family-jeep2

PHOTO CREDIT: https://jlm.kulturhotell.se/items/show/142944

Continue reading

 
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November 1947 Ad for a Jeep Caravan in North Carolina

• CATEGORIES: Advertising & Brochures, Features

This is a great vintage ad for the Jeep Caravan ‘Free Show’. That’s a nice touch with the fire jeep shooting water up the side of the ad. This appeared in the November 6, 1947, issue of the News and Observer out of Raleigh, North Carolina.

1947-11-06-news-and-observer-raliegh-nc-newbernes-garage-lores

 
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1942 Americar Brochure w/ Willys MA Photos

This 1942 Americar Brochure includes a page that shows the Willys MA. I dropped out of the bidding at $30. I’ll keep my eye open for a cheaper version of this brochure.

https://www.ebay.com/itm/1942-Willys-AMERICAR-JEEP-PICK-UP-PANEL-DELIVERY-Truck-Dealer-Sales-Brochure/363291618312

Here’s the page with the MAs on it.

1942-americar-brochure-willys-ma

The following images might show the entire brochure in the correct order. Note the page showing the Americar’s “Willys Chassis” … anyone know how similar this was in size to the wagon chassis?

1942-americar-brochure2

1942-americar-brochure3

1942-americar-brochure4

Continue reading

 
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Jalopnik Author Shares a Bad Dealer Tale

• CATEGORIES: Features

The author of this non-jeep Jalopnik post tells the story of how a dealership intimidated his mother into signing paperwork she didn’t want to sign and how she successfully sued the dealership in return. Thankfully, she had read and understood the contract she had signed.

This story hit home with Ann and I as she bought herself a Red 2017 GMC truck the other day and we both left feeling like those folks had no interest in having us actually read what she was signing, though we did quickly skim the contract to the annoyance of the paperwork guy.

https://jalopnik.com/my-mom-has-her-own-terrible-detained-at-the-dealership-1846348696

 
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A Date With Judy, Issue #22

• CATEGORIES: Comics, Features

Between 1947 and 1960, Judy (do we ever learn her last name?) dated A LOT. Every couple of months, Judy was on another date, hence the title “A Date with Judy”. During date #22, she hooked up with a feller who owned a jeep (who may have been her main squeeze named Oogie?), at least the jeep appears on the cover (I don’t know if the jeep plays a role in one of the stories inside the comic book).

As you may have guessed by now, I really don’t have any idea what I’m talking about regarding this comic book series! Anyway, here’s the cover.

1951-03-04-date-with-judy-number22

Prior to the Comic book, there was a radio series by the same name.

 
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Winter Park Villager: A DJ-3A Surrey Pulling a Matching Trailer

• CATEGORIES: Advertising & Brochures, DJ-3A, Features, Old News Articles, Postcards • TAGS: , .

UPDATE:  The two post cards at the bottom of this post were on eBay several years ago. I recently came across some newspaper clippings that give background about the Winter Park Villager tram’s purpose. The service began November 28, 1966, but I could not find an end-date.

This first article discusses the jeep tram’s beginnings:

1966-11-13-the-orlando-sentinel-winter-park-villager-lores

Article dated November 13, 1966, from the Orlando Sentinel

This next article notes that Monday, November 28th, as the launch date for the jeep tram service.

1966-12-01-orlando-evening-star-winter-park-villager-lores

Article dated December 1, 1966, from the Orlando Evening Star

This short article from March of 1967 describes some of the tram’s stops:

1967-03-03-orlando-evening-star-lores

March 03, 1967, in the Orlando Evening Star

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This Winter Park Villager shows a DJ-3A Surrey pulling a matching trailer in Winter Park, Florida. One of these postcards is currently on eBay.

= = = = = = = = = = = = = = = = = = = = = = =

Here’s another view of the same combo. One of these postcards is currently on eBay

winter-park-the-villager-post-card

 

 
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Year? M-38 Willys-Overland Export Company Brochure

• CATEGORIES: Advertising & Brochures, Features

This sold yesterday on eBay for $51 +shipping. I gave up bidding on it, because I couldn’t tell how many pages there were. I was concerned there were only four and didn’t want to get into a bidding war over it (I got another cool brochure instead).

m38-sales-booklet-1 m38-sales-booklet-2 m38-sales-booklet-3

 
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1954? Siebert Willys Ambulance Utility Cars Brochure

This undated Siebert Willys Ambulance brochure was probably produced in 1954-or 1955, based on the grille design on page 4. There is no form number on it. Within the brochure the company describes three different ambulance options.

  1. One was called an Ambulance Utility Wagon and is featured on the backpage. It appears to be a basic sedan delivery with added first-aid/ambulance equipment.
  2. The company also produced a Willys Custom Ambulance, which included side windows and a “deluxe interior”.
  3. The third was called the Willys Ambulance Bus (originally called the Willys Ambulance in a 1951 brochure). It was a lengthened 4-door (with the rear doors set up as suicide doors), along with other mods.

1954-siebert-willys-ambulance-bus-brochure1-lores 1954-siebert-willys-ambulance-bus-brochure2-lores 1954-siebert-willys-ambulance-bus-brochure3-lores 1954-siebert-willys-ambulance-bus-brochure4-lores

Derek provides more information on the Siebert Ambulances and has additional pics on the CJ-3B page.

 
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1960 Article on the Los Angeles Arborteum Jeep Train

• CATEGORIES: Features, Old Images • TAGS: .

This June 25, 1960, article the Los Angeles Times shares the news that the jeep train would be expanded to two trams, rather than just one. Based on other articles, it appears the one-tram jeep train was started sometime around 1955.

1960-06-25-losangeles-times-jeep-train-lores

 
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JEEP — Joint Effort Extra Pay Slogan

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Maury forwarded this “JEEP” pin that’s available on eBay. Does anyone have any history on the slogan “Joint Effort Extra Pay”? It would be easy to jump to the conclusion that this was some kind of Willys-Overland or Willys-Motors factory worker incentive program, but I’d want more evidence before concluding that.

View all the information on eBay

“Vintage, JEEP FACTORY PIN (Joint-Effort-Extra-Pay) 1-1/2 x 3/4 Inches”

jeep-joint-effort-extra-pay-pin1 jeep-joint-effort-extra-pay-pin2

A web search yielded a second item with the same logo, except this time on an ashtray with the an accompanying “A W” logo.

https://avaluer.org/explore/27456590-alan_wood_steel_co___stainless_ashtray_jeep_joint_effort_extra_pay_enamel_emblem

jeep-joint-effort-extra-pay-ashtray1 jeep-joint-effort-extra-pay-ashtray2 jeep-joint-effort-extra-pay-ashtray3

 
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British Airborne Jeeps: Modifications & Markings, 1942-1945

• CATEGORIES: Books, Features

I recently obtained from eBay a copy of the first version (which is my designation, to separate it from an expanded 2019 version of the same name) of Monica Baan and Rob Van Meel’s British Airborne Jeeps (3rd Printing, printed in 1998). It’s loaded with detail drawing and diagrams of the modifications made for the airborne jeeps. This first version is just under 50 pages. I’ll post a few example pages at the bottom of the post:

british-airborne-jeeps-cover-01-lores

After I received the book, I did some more research and learned that in 2019 Rob updated the book with photographs and much more. Now the book is three-times as large, with 154 pages. The new version is available for purchase for £29.99: https://www.paulmeekins.co.uk/products/author/Van%20Meel,%20Rob.

british-airborne-jeep-rob-van-meel

Either book would be useful for the person who wants to recreate a British Airborne Jeep. Here is a sneak peak at some pages from the booklet I have:

british-airborne-jeeps-03-lores

british-airborne-jeeps-13-lores

british-airborne-jeeps-18-lores british-airborne-jeeps-22-lores

british-airborne-jeeps-33-lores

 

 
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1960? Jeep Family Brochure in French

• CATEGORIES: Advertising & Brochures, Features, International

As discussed on this page, which shares the English version of this brochure, given the “hockey stick” style of the 2WD wagon and the one-piece wagon and truck windshields sometimes shown, this could have been a 1960 brochure. And, it may have been European focused given the French and Enlightenment versions.

Here is the French version fo the brochure:

1960-french-jeep-family-brochure01-lores 1960-french-jeep-family-brochure02-lores 1960-french-jeep-family-brochure03-lores 1960-french-jeep-family-brochure04-lores

Continue reading

 
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David Tracy to Turn FC-170 into Electric Off-Roader

• CATEGORIES: FC150-FC170-M677, Features

Over at Jalopnik, David Tracy reported on his plans to turn a derelict FC-170 from Camano Island into an electric off-road vehicle. He provides plenty of pics of the neglected FC, one that will require a full rebuild. It will be interesting to follow this project.

https://jalopnik.com/im-converting-this-1958-jeep-fc-170-into-an-electric-of-1846322974

fc170-david-tracy

 
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Modified MB w/ Marshall Jones and Roy Joe Baxter

• CATEGORIES: Features, Old Images • TAGS: .

This jeep has some of the stranger fenders I’ve seen on WWII jeeps. They seem like they are slowly absorbing the jeep

https://digital.lib.utk.edu/collections/islandora/object/volvoices%3A3434

Marshall “Grandpa” Jones and Roy Joe Baxter pose with Roy Joe’s stream-lined Jeep in Munich, Germany, 1945. The Jeep was named “the Hunk.” After the war Jones attained fame as a musician on the Grand Ole Opry. At the age of 32 he was already called “Grandpa”– he got his nickname ten years prior due to his grouchy moods on his morning radio show. The Jeep was most likely a government contracted passenger model made by Ford or Willys. There were over 500,000 of these cars produced during the War.”

1945-munich-modified-fenders-jeep-baxter-jones-lores

PHOTO CREDIT: Universi ty of Tennessee, Knoxville https://digital.lib.utk.edu/collections/islandora/object/volvoices%3A3434

 
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WANTED: Anyone Seen this Wagon?

• CATEGORIES: Features, wanted

Hunter is hoping to find a wagon that his father sold about five or six years ago. He sold it to a woman named Heather Berry, who finished the build, then resold it to someone in the southern US. He thinks it was a “1958, 350 SBC with turbo 350 trans, ford 9 inch in the rear and I believe a dana 44 up front. Split window, possibly missing the trim but it could have been replaced.”

If anyone recognizes it, comment below or email me at d @ dealers.com. Here’s a pic of it:

wagon

 
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October 1952 Motor Trend Cover and Article

• CATEGORIES: Camping, Features, Magazine, Wood bodies • TAGS: .

As I was packing, I pulled this issue of Motor Trend aside. When I leafed through it, I realized there was a jeep-related article I missed. So, here the “Unique Cars for Sportsmen” by Jim Earp. All the vehicles herein are interesting. The first page has a pic at the bottom of Vic Hickey’s famous jeep.

1952-10-motor-trend-m38a1-cover-camping-article1-lores

1952-10-motor-trend-m38a1-cover-camping-article2-lores

1952-10-motor-trend-m38a1-cover-camping-article3-lores

1952-10-motor-trend-m38a1-cover-camping-article4-lores

1952-10-motor-trend-m38a1-cover-camping-article5-lores