Features Research Archives

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Postcard of Holland with Soldiers and Jeep on eBay

• CATEGORIES: Features, Postcards

This seems like an odd postcard, but maybe I’m missing something?

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Dinky Jeep and Champ Surrey, BC, Canada $75

• CATEGORIES: Features, toys

Jon share this ad of an aspiring music student selling these Dinky toys. This is the closest I want to come to owning an Austin Champ again!


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Salesbuilder Magazines

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.

I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.

As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).

July 1948:



March 03, 1950:


November 1950:


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Frédéric’s Ma Jeep Toy Collection

• CATEGORIES: Features, toys

Frédéric shared some pics of his “Ma Jeep” toy collection. He’s even got the original box. That’s a neat set!
ma-jeep-france-collection1 ma-jeep-france-collection2 ma-jeep-france-collection3


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1949 Newspaper Ad for the CJ-3A

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This newspaper was featured in the August 11, 1949, issue of the North Carolina Marion Progress Newspaper. Bristol’s Auto Service published several jeep-related ads, including this one.


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1957 Photo of M-38A1s in Barstow, CA on eBay

• CATEGORIES: Features, Old Images

That’s a lot of M-38A1s!

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“1957 Press Photo Senior Sergeant Jack McCallister, Army jeeps, Barstow, CA. This is an original press photo. Trucks – United States. And imagine your problem trying to locate your parked car in this jungle of jeeps which stretches across desert sands at the Marine Corps Supply Center at Barstow, California. However, the Marine Corps says it has a filing system which helps locate any one jeep in jig time. The Marine in jeep at center is Senior Sergeant Jack McCallister. Photo measures 10 x 8.25 inches. Photo is dated 3-22-1957.”

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Mobile Cinema Unit Photos

• CATEGORIES: Features, Old Images • TAGS: .

UPDATE: Modeler builder Frederic Dete plans to create a model of this Mobile Cinema jeep and trailer. He’d like to make contact with David, but I no longer have his email. If he could contact me, I’ll put you in touch with Frederic.

Original Post  Apr 27, 2013: David was going through his father’s items and discovered photos of his father’s Mobile Cinema Unit in New Guinea.


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1956 Patent for Endless Track Vehicle

• CATEGORIES: Documents, Features • TAGS: .

This patent application used a jeep to demonstrated how the endless track system would work on a vehicle not designed specifically for tracks. The patent was filed January 13, 1955.

According to inventor Fritz Riemerschmid, “Numerous constructions of the track! laying or crawler type have heretofore been proposed, but in all of these known cases special-type vehicles are involved, the construction of which either prohibits or renders extremely difficult the use of the vehicle under normal road and travel conditions.

Accordingly it is one of the main objects of the present invention to provide a crawler-type tracklaying undercarriage for automotive vehicles which, while being particularly suitable for travel over snow-covered terrain, can be quickly and easily substituted for the standard wheels of the vehicle. It is another object of the invention to provide a construction of the type indicated in which, except for the removal of the said standard wheels from the vehicle, requires no structural changes to be made in a given vehicle. Thus, the invention renders it possible, whenever it may be desired, to provide an automotive vehicle of any given type with a tracklaying mechanism which takes the place of the standard wheels on which the said vehicle normally travels.”



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1943 Ever Ready Ad with Jeep

• CATEGORIES: Advertising & Brochures, Features

This ad was featured in the February 06, 1943, issue of the Saturday Evening Post, page 59.


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Philippos Jeep Models

• CATEGORIES: Features, Models

A French reader and modeler named Frederic turned me onto a Greek modeler named Philippos Ioannou who has created a number of beautiful jeep models based on historic photos (he builds non-jeep models, too). You can see many of his models on Facebook or on his blog.

Here are a few of his works.

  1. Walliy Cohn “Jeep King” jeep-sedan:
    wall-cohn-jeep-model-philippos wally_cohn_jeep_king2
  2. Target Practice Jeep:
    target-practice-mb-philippos target-practice-mb-philippos-photo
  3. Welding Truck:cj2a-truck-philippos cj2a-truck-welding-philippos-photo
  4. Note the original photo at the base of the model:
  5. Looks like an efficient jeep/trailer set up.

  6. I didn’t see an original photo for this model, but still it’s a neat one:
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Odd Bakelite Key Chain on eBay

• CATEGORIES: Features

Maury spotted this odd key chain. It looks to be Willys Aero related, making it from the early 1950s.

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“Rare Vtg Orig Willys Jeep Keychain Orange Bakelite Logo 40s 50s . Condition is Used.”


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1972 Article on the PNW4WDA and the Boys Scouts

• CATEGORIES: Features, Magazine

This April of 1972 article in Boy’s Life Magazine tells the story of the Boys Scouts work project on the Naches Trail in the Cascade Mountains just north of Mt. Rainier in conjunction with the Pacific Northwest Four-Wheel-Drive Association. I was not there (that I remember), but our club, the Wandering Willys, including my father, was there to help ferry the Boy Scouts to the Naches Trail.

You can read the article online here

1972-04-boys-life-mag-stgeorge-trek-boy-scouts1 1972-04-boys-life-mag-stgeorge-trek-boy-scouts2 1972-04-boys-life-mag-stgeorge-trek-boy-scouts3

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Cool Willys/Kasier/Jeep Magnets

• CATEGORIES: Features

Over the past couple years I’ve been the beneficiary of some custom magnets created by Maury. I figured it was about time I shared them. I keep them on both sides of a metal bookshelf, but moved them to one side for the photo. Many thanks Maury!


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1943 International Nickel Ad with Jeeps on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a an ad I don’t think I’ve seen. This Adolph Treidler illustration was published in the April 25, 1943, issue of Time Magazine.

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“This is an original 1943 print ad for International Nickel! It measures approximately 11″ x 8” overall, has no tears or stains, comes from a dry, high-altitude, smoke-free environment, and is strictly graded


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Bernd and His CJ-5 Are Back to Work

• CATEGORIES: Features

It’s springtime in Austria. Bernd and his CJ-5 are back to work.


“My jeep helped prepare for a classic vehicle get-together (see links below). Today, I moved a narrow gauge railroad switch for the event. On my way, the traffic police pulled me and the jeep aside. Fortunately, they found nothing amiss, so I left without a ticket.”

See some links about the yearly event:



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CJ-3A TOY w/ Trailer Madras, OR $1200

• CATEGORIES: Features, toys

UPDATE:  Still Available. I last show it was listed for sale in Madras in 2009.


“One of a kind Jeep pedal car. (large enough for a adult to ride ) custom hand built, extra heavy duty double wall construction . have to see to appreciate the craftsmanship and detail in construction. would make a great project to motorize ”



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March 1950 Issue of Sales Builder

• CATEGORIES: Advertising & Brochures, Features

I’d won this a few years ago on eBay, but never got this posted. The scans are not the best, but I’ll have to wait until later to redo them.



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Wood Toy Possible Kempro Kit? on eBay

• CATEGORIES: Features, Models, toys

This toy is about 8″ long. Seller thinks it might be a Kempro Kit toy.

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“Here is a nice sturdy toy car. Unknown maker. Quite possibly was a Kempro Co kit.
It is well made, and has been played with. I love Jeeps and have had a few. This sat on my desk at the shop. Unpacking some boxes the other day, I came across it again.
It shows some signs of age, but otherwise is in very good condition. Nice hardwoods used. ”

wood-toy-car-possibly-kempro1 wood-toy-car-possibly-kempro5 wood-toy-car-possibly-kempro6 wood-toy-car-possibly-kempro7 wood-toy-car-possibly-kempro8

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1953 Willys Aero Introductory Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

The seller has several of these neat Willys Aero brochures. It’s not anything jeep-related, but it’s a neat advertising piece. This advertisement dovetails with Willys 1951-1953 efforts to push the WILLYS brand. At the start of 1953 Willys-Overland introduced the Aero Falcon, the Aero Ace, and the Aero Lark.

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1953-aero-newspaper1 1953-aero-newspaper2 1953-aero-newspaper3

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1943/65 Flattie Rio Rancho, NM $13,000

• CATEGORIES: Features • TAGS: , , , , .

UPDATE: Price dropped to $13,000. 


(04/18/2018) Chad spotted another California modified Flattie. It’s nearly identify to three other jeeps (same body updates, same dash, same custom windshield, same Muller custom top, etc). The differences are slightly, such as this one has a black rear bumper rather than a chrome one like the others.

  1. For example, Here’s one that was also listed as a 1965. They have different valve covers and different rear bumpers, but pretty much everything else looks the same: http://www.ewillys.com/2015/06/10/1965-custom-flattie-las-vegas-nv-ebay/#more-113889
  2. Here’s another (this has a 302 and chrome bumper): http://www.ewillys.com/2014/08/25/1948-cj-2a-kerman-ca-6950/
  3. And another (black seats): http://www.ewillys.com/2012/03/13/1948-cj-2a-clovis-ca-ebay/
  4. This has more differences than the others, but similar look: http://www.ewillys.com/2017/08/17/1948-cj-2a-fort-mohave-az-16500/ 

Here’s the ad …

“I’m selling my willys jeep. I hate to see it go but i don’t use it at all. Its in perfect shape. So many upgrades to the small block 305 v8. I don’t need to get rid of it so no low ballers. I am open to some trades and reasonable offers. I dont need help selling it and cash only. No scammers or tire kickers.”

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Sportif-looking JeepRod Sand Canyon, TX **Status Unknown**

• CATEGORIES: Features • TAGS: .

UPDATE: **Status Unknown** Was $2500.

(11/29/2018) This oddity reminded me of the Willys Sportif prototype (seen at bottom).

modified-wagon-sportif-like2 modified-wagon-sportif-like3 modified-wagon-sportif-like4

Photo before paint:


“This is a Rat Rod, bucket, vintage, or What every you want to call it, this is what it is.
This is a one of a kind never will you see this again.
It was built in 86 so I am to believe but I think it was built earlier as it appears to have pre- mig welder welds that look cool.
This was a full custom job when it was done and someone left it for dead.
This is a 41 Willy’s chassis.
(Registered as a 41) Continue reading

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1950 and 1951 Ads From the Saturday Evening Post

• CATEGORIES: Advertising & Brochures, Features

Here’s a collection of ads published in the Saturday Evening Post between 1950 and 1951. This will prove useful as you read through the post underneath this one.


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‘Meet The Jeepster’ Brochure

• CATEGORIES: Advertising & Brochures, Features

This introduction to the Jeepster book is curious for its lack of any ‘Jeep’ branding. I’m guessing this booklet was produced in 1948?




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10th Annual Willys Rally May 24-27th

• CATEGORIES: Artists/Drawings, Features • TAGS: .

UPDATE: The Rally is this weekend. I hope everyone has a great time!

This year’s Willys Rally occurs late this month May 24th-27th in Moab, Utah. Roberto Flores produced another great bit of artwork for the event. T-shirts with this design are available for purchase.


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Jeepster Pin on ebay

• CATEGORIES: Advertising & Brochures, Features

This is neat. No size dimensions provided.

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